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- Case study of -Innovative Anniversary campaign by integrating Email with Social Media
Anniversary emails
Emails you should be sending but aren’t
a presentation
Less than 5% brands currently send these anniversary emails
Source: netCORE Research LabCASE STUDY OF
What are brands out?
Transaction rates are five times higher for anniversary emails than they are for bulk campaigns
Revenue per email from anniversary messages ($0.66) is higher than birthday messages ($0.51)
CASE STUDY OF Source: The birthday and anniversary report
This is a story about how one brand made use of anniversary emails to
Spur interactions
and achieved significant Response and Revenue
upsell its servicesSocial
CASE STUDY OF
CELEBRATE and make subscriber feel special
SELL and stay ordinary in customer minds
Celebrating important occasions with your customers builds long meaningful customer relationships and converts one time customers into repeat customers
not just
CASE STUDY OF
SHOW ITwith animation
SAY IT with words
Because 72% of email marketers who have used animated gifs have recorded higher transaction-to-click rates(Source: Responsys)
CASE STUDY OF
not just
GROWwith social media integration
RETAINexisting customers
Integrating email with social media helps reach out to larger yet targeted audience when your customers share and promote your message and services
CASE STUDY OF
not just
How it helped OLX
CASE STUDY OF
15% of inactive subscribers interacted with the brand and started buying and selling on OLX
32% of the subscribers who showed interest in the email shared the OLX Anniversary celebrations picture on facebook
Social media integration made the campaign go viral and reach out to 4 lac customers*
*Reach calculated by considering subscriber’s average number of facebook friends
Make this your brand story.
Because relationships matter.
Our experts are here to help. Contact us now at [email protected]
CASE STUDY OF
CORPORATE OFFICE8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai - 13
Email: [email protected] Phone: +91 22 6178 2222 | Missed Call: 022 6155 0888
BRANCHESNew Delhi | Chennai | Bengaluru | Hyderabad | Gandhinagar | Pune