Thank-you for inviting me to speak

Adam Knight. Planning Director.

Advertising agency. Central London

Speak about preparing for the world of

work. 10 years’ time

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Didn’t get good grades at school. Mr

Burrows did.

Didn’t go to university...

I never really paid much attention…

Mr Burrows definitely did.

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Why am I standing in front of you?

Hard earned success

Learn quicker, react better than others.

Couldn’t walk in and expect an interview.

Convince people that I’m worth hiring.

My failure at school forced me to work harder to

succeed….

Get the right grades NOW.

Easier for your future.

Taken me a lot longer.

No secret path to success measured in minutes.

Weird thing to say

Put the minutes of hard work in every day

Hours and days take care of themselves. Add up your minutes

Look back - minutes took you somewhere better

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As I already said. I work in a digital

advertising agency

Fun industry

Young

Dynamic

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Here we all are.

280 of us in total.

Job to convince people to buy things from

our clients brands.

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Car brands such as AUDI, MCLAREN

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Tech companies such as VERTU, CANON

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Youth brands such as LYNX, CALL OF DUTY

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I’m a Strategy Director.

Create strategy: clients a GREAT IDEA

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Use my understanding of their BRAND….

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Their potential and current BUYERS…

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Their competitors and wider MARKET…

Turn information a strategy that our clients pay us for.<click> NEXT SLIDE

My job stay on the cutting edge of culture.

What PLATFORMS are exploding / dying

What EXCITES people

What gets them BUYING

What gets them TALKING

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To get this inspiration, I need to be

inspired myself.

So I look to others who are changing the

world.

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PERSONALLY, I Look to those doing good.

Self-made.

Transforming the planet.

Talk briefly about two people:

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Might not recognise his face.

May not know his name

This man is changing the world

Profound impact on the world you inherit

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Founding PayPal.

Sold Paypal to ebay

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Made $165 million

Most people stop there!

Reinvested every penny

Now transforming two massive industries<click> NEXT SLIDE

First industry transforming is cars

He founded Tesla

First desirable electric car.

Disrupting the way cars are sold.<click> NEXT SLIDE

Reusable rocketry.

Tried to re-land a first stage on earth last weekend.

Bringing forward the day we explore, and eventually live, in space.

He is Tony Stark from Iron Man.<click> NEXT SLIDE

Angela is Powerful..

..Effective

..Successful women

Major focus in fashion

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Massive problem. Chavs.

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Rescued a brand on its way out

One of the biggest brands on the planet

Reimagined the brand

Tech to transform the shopping experience<click> NEXT SLIDE

Recently poached by Apple

Do the same for them

VP of Retail and Online stores

Raise the bar again

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May not achieve their dizzy heights.

I think about what got them there

Try to behave as they would

Having people to look up to is important

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Here are some scary things likely to

happen whilst you are alive

Sorry!

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You’ll work till you're 80

Longer than anybody existed

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Many will die of obesity related illnesses

Whilst others starve to death

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Empty our oceans of fish

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Hit the point of irreversible

climate change

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High street will change forever

Blockbuster and Borders

Long live Starbucks and Costa!

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Power shifts East

Political and Economic

Brazil, Russia, India and China

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Mr burrows might even grow up

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Pretty depressing right?

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However

There is HOPE

I’m not just here to SCARE you…

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You’ll live longer than any other

GENERATION

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Learn to GROW and BUILD spare parts

You’ll be BIONIC

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We’ll learn to GROW MEAT in labs

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And we’ll adopt RENEWABLE,

DEMOCRATISED

local energy NETWORKS

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Drone technology DISRUPT :

PHOTOGRAPHY

TRANSPORT

MEDICAL

DELIVERY sectors

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Become an INTERPLANETARY race

COLONISING Mars and the moon

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Might even find REPLACEMENT for the

IPHONE!

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Only thing I can promise is CHANGE

POSITIVE change

NEGATIVE change

YOU DECIDE how you RESPOND.

A case of DISRUPT, or BE DISRUPTED

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Technology at the centre of change.

Tech comes in all shapes and sizes

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In ancient times the wheel disrupted everything.

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TV Leisure time / advertising

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Whereas now, it’s an Apple Watch. <click> NEXT SLIDE

Douglas Adams, an English writer -<click>

Anything INVENTED <15th birthday - absolutely normal. The way its always been<click>

INVENTED 15th - 35th birthdayNEW – EXCITING - Make a CAREER <click>

>35, Evil - Against Nature - AvoidYOU are at START of JOURNEY with TECH. You are very lucky indeed.<click> NEXT SLIDE

One thing BEHIND TECH is CODE <click>Will.i.am: Coders Are Today's Rock Stars

Understand and use technology.

Understand and use code. <click> NEXT SLIDE

LOOK AROUND you

ALL ENTERING JOB MARKET about the same time

The same SEXY JOBS in the same SEXY SECTORS

X 100 REGION

X 4,000 COUNTRY

So, my NEXT piece of ADVICE is…<click> NEXT SLIDE

TO STAND OUT Significantly.

Do something DIFFERENT

I JOINED ACF my first job.

Write BLOG / CHARITY work / Join CLUB

DO SOMETHING

JOB INTERVIEW

WHY SHOULD I HIRE YOU? GREAT ANSWER

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But whatever you do, DO SOMETHING

Do it BEFORE you need to

Make it something you ENJOY.

You’ll be BETTER AT IT that way

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Some STRONG PIECES OF ADVICE

STUFF I’VE LEARNT that will HELP YOU

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Be INSPIRED

Be CHALLENGED

Be BLOWN AWAY

WATCH SOMETHING each day – I use TED Talks for that

READ SOMETHING every week – I read a blog called ‘wait but why’<click> NEXT SLIDE

DON’T HUG the odd looking guy Find your INNER NERDPLAY with TECH / LEARN TO CODEProgramme an ARDUINOGET TO GRIPS with tech Learn what IT DOES How you turn that to your ADVANTAGE<click> NEXT SLIDE

We play our lives out PUBLICLY

FACEBOOK / TWITTER / INSTAGRAM

WHAT YOU SAY online is PERMANENT.

PHOTOS YOU PUT online are PERMANENT.

So MANAGE AND BUILD your online profile CAREFULLY

Potential employers will GOOGLE YOU.

WHAT WILL THEY FIND?<click> NEXT SLIDE

Find somebody that inspires you

SUCCESSFUL / CHARITABLE / HAPPY

It can be anybody

UNDERSTAND what they doing DIFFERENT

And DO THOSE THINGS<click> NEXT SLIDE

The world is CHANGING

LEARN Chinese

UNDERSTAND INDIA better

READ RUSSIAN history

Balanced and knowledgeable WORLD VIEW<click> NEXT SLIDE

DONATE to CHARITY

Help your brothers and sisters with their homework

WALK your NEIGHBOURS DOG

KARMA exists

GOOD THINGS happen to GOOD PEOPLE<click> NEXT SLIDE

BORED PEOPLE ARE BORING.

Don’t be a bored person.

‘if you WANT SOMETHING DONE, ASK A

BUSY PERSON.’

I’m a BIG FAN of that.

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SWITCH OFF the PS4 and get out.

EXPERIENCE SOMETHING NEW each week.

LEARN A SKILL

Go somewhere you’ve NEVER BEEN

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FIND YOUR PASSION Whatever it is.

HATMAKING / DELIVERING MILK / CARPENTRY

DOING something YOU LOVE happy.

JUST use tech to be BETTER and SMARTER than anybody else.<click> NEXT SLIDE

Not literally. METAPHORICALLY

BREAKING THINGS doing something

NEW

FALLING OVER trying hard

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Just got your MOCK RESULTS

Starting COURSE COUNSELLING sixth form pathways.

A BIG AND SCARY time for you

THAT’S OKAY.

But you’re IN THE RIGHT PLACE. <click> NEXT SLIDE

You’re part of the ANGLO FAMILY

Family of LANGUAGES

Family that exposes you to NEW CULTURES

Family with RAPPERS and CHIEF

EXECUTIVES.

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You are DOING THE RIGHT THINGS

Play for Arsenal / England ladies’

Talented BALLERINAS & CONCERT-LEVEL CELLISTS

Play for Colchester United So well done allENJOY YOUR TIMEKEEP HOLD of the FRIENDSHIPSThey’ll MEAN A LOT.<click> NEXT SLIDE

Thank you for TIME and ATTENTION

I HOPE THAT HELPS you in the FUTURE

PRIVILEGE TO SPEAK to you today.

Slides and words Twitter

Any questions, tweet me

Thank-you<click> NEXT SLIDE