Anatomy of a link

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The New Rules for SEO

Experts agree that 70% of a site’s ability to get good rankings in search engines comes from the sites that link to it.

Your share of the 9.2 trillion links on the web is not hard but all link are not created equal.

Introduction



Seek links on sites with an SEOMOZ domain authority of or higher.

NOTE: don’t abscess on authority because in the time it takes to get a NYT link You could get 500 link from other sites

1. Domain authority



Each page on a site has its own authority. A link from the home page of another site is

usually better than a forum thread deep in the site usually this is determined by how many other pages link to the page.

Yes it is web of interlinked pages.

2. Page authority



Co-citation is page authority’s corollary. The search engines look at the page and ask

questions like. Which keywords are used on the page? Are there too many links to other pages on this

page? Not a good thing. What content is around the links to other pages? NOTE: it is generally best to have the page

linking to you be related to your topic and have your link in a paragraph of text about your topic

3. Co-Citation



This is Actual word that is linked to your site.

Ideally you want your target keyword to be in the link ‘Click here ‘or links with you’re from name as anchor text isn’t as good.

4. Anchor Text



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Anatomy of a link