Amazon kindle fire social report - Sep 29

Amazon Kindle Fire’s Sentiments

from Social Media?

R. Paul Singh

[email protected]

AGENDA

• Likely competitors of Amazon Kindle Fire

• Missing features of Amazon Kindle Fire

• Intent to Purchase for Amazon Kindle Fire

• Silk Browser

• Sources

• SocialNuggets Technology & Offering

• Summary

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Who are the most likely competitors for Amazon

Kindle Fire Tablet?

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Source: Twitter & Blogs using technology from www.socialnuggets.net

Who are the most likely competitors for Amazon Kindle Fire?

• Of the sample discussing Kindle Fire Competition, 48% people think

Amazon Kindle Fire will compete with Apple Tablets while 51% think

it will compete with other Tablets

• Samples of posts thinking it competes with other Tablets

• Kindle Fire may force Android tablet makers to cut prices

• Nice..Amazon goes for the kill....4 new Kindles(2 with touch)...Kindle Fire is their answer to Tablets

• Samples of posts thinking it competes with iPad

• Oh my, the new @AmazonKindle is an iPad killer. Can't wait to use it.

• Amazon ignites tablet war with Fire, takes on Apple

• Price was the most overwhelming reason mentioned for its

competitive strength

4

Which of the missing features of Android Kindle Fire

got most discussions in social media?

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Which of the missing features of Android Kindle Fire got most

discussions in social media?

• Of the sample discussing missing features of Kindle Fire, 44% people

think lack of 3G/4G connectivity is a big missing feature while 30%

talked about missing camera, 15% cite lack of Microphone and 12%

discuss the smaller screen size.

• Samples of posts citing lack of 3G

• No 3G for the Fire. I was actually about to preorder, but that stopped me..

• No 3G is a poor choice. No camera/microphone is also perplexing - if only for skype clients

• Samples of posts citing lack of Camera & Microphone & Screen Size

• If theres no web cam It's a piece of shit!

• With no Web cam or mic they will only compete with iPad 1 and they're not gonna win

• No microphone, no camera. Its just another eReader with pretty face Silk browser on it

• Half the screen size of an ipad for half the price. Too small for comics. No 3g. Not a phone. Why not just wait for the iphone5?

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What is Intent to Purchase for Kindle Fire look like in

Social Media?

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66.20%

33.80%

Intent to Purchase

Intent Not to Purchase

What is the Intent to Purchase on Amazon Kindle Fire?

• 66% of the people expressing Intent to Purchase said they will buy an

Amazon Kindle Fire and 34% people said they will not buy it

• Samples of posts expressing Intent to Purchase

• @AmazonKindle I want to buy. When can I order?

• i'm getting two one for me and one for my parents for christmas. was thinking about getting them an iPad but it was pretty pricey, also thought about getting them a Kindle but i didn't think they wanted JUST an E-Reader. this is perfectly in the middle between the two.

• Samples of posts expressing Intent not to Purchase

• Would never buy one. The screen is WAY too small, and when I can buy a notebook with a 13 inch screen that does everything for 300 bucks, why on earth would I spend 200 on something that barely surfs the net?

• surprise, surprise -- will NOT be purchasing the Amazon tablet -- SHOCKING 4 this Tech Diva! (Just wasn't impressed)

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How did social media classify Amazon Silk Browser in

Kindle Fire?

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How did social media classify Amazon Silk Browser in Kindle

Fire?

• 34% of the people are worried about Privacy concern from Amazon

Silk while 59% mentioned Cloud approach of this browser

• Samples of posts expressing Privacy Concern

• RT @ludovicchabant: So, err, isn't that Amazon Silk Browser the biggest privacy headache ever?

• Amazon's Silk Browser May Not Be Smooth When It Comes to Privacy http://t.co/TqaWipjt

• ViewFrom140: RT @gcluley: The browser in the Amazon Kindle Fire is already ringing privacy alarm bells http://t.co/kMLk6fys

• Samples of posts on Cloud and innovation

• Amazon Silk browser turns the cloud into your browser's cache. #soundsprettyfast

• Best part of #AmazonFire is the @AmazonSilk browser. Cloud backend to optimize and minimize round trips+predictive analytics == gamechanger

• RT @robertgaal: Amazon's Silk browser is absolutely fascinating: http://t.co/DaVGARxc (though the "20 years of no browser innovation" claim is getting old)

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http://t.co/TqaWipjt

Sources Used in Analysis

• Total Posts collected on Sept 28, 2011 used in Analysis – 11,533

• Sources and their Contribution

• Twitter – 10,838

• Comments on Engadget.com – 443

• Comments on Techcrunch – 149

• Comments on NY Times – 98

• Comments on Guardian – 22

• Comments on Time – 3

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Entities Sentiments

Topics Clustering

Vertical Ontology

NLP based

Text Analytics +

Sentiment Engine

Data Output Focused Harvesting SocialNuggets Engine

Tagged

Enriched

Data

Stream

Smart

Connectors

Alerts

Greenplum

Data Warehouse

CSV Files

Custom Nuggets

Technology Overview

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What are SocialNuggets offering?

• Free Portal (For Now)

Pre-selected Nuggets/Graphs on Smartphones & Tablets updated at 2-4 weeks interval

Twitter trending topics related to each of the Graphs

• Premium Data Portal – Offered as a SAAS on a monthly basis

Allow you to derive your own insights such as

Your brands and products details

Competitive Intelligence

Feedback on Product Features like Battery, Pricing, Intent to Buy

Customer support issues & how your company stacks up

Data available in various formats

Data available in Greenplum Data warehouse & can be used by BI products like

Tableau

Data can be imported into CSV files for input into your SAS or SPSS

Data can be analyzed via our Flex based portal

Customization Needs

Talk to us

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Summary

• Amazon Kindle Fire will compete not just with Apple iPad2 but with all

other Tablets with its new price point

• Lack of 3G, Camera and Microphone are big issues that come in the

way of success of Amazon Kindle Fire

• Of the people expressing Intent to Purchase, 66% are overwhelmingly

positive while 34% are negative

• 34% people expressed Privacy concerns from Amazon Silk Browser

while over 60% people appreciated its Cloud, Performance &

Innovativeness

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How to contact us?

Thank you!

Contact Info: R. Paul Singh

[email protected]