Alt Distribution

Putting feeds, aggregation and social networking to work

Anthony MoorDeputy Managing Editor/Interactive

The Dallas Morning Newsamoor@dallasnews.com

Changing perceptions about content

• Distribution is not a guarantee• Presentation is separating from content• Content is atomizing• Users are engaging in feedthink vs.

package think• We can ‘Edit the Web,’ not just our sites

– Everything we play with this afternoon can be used to aggregate content from elsewhere onto your sites: What goes out can also come in

Let’s ping our network• tweet• vlogosphere• dooced• tagging• Pownce• RSS• blogroll

• farked• TrackBack• folksonomy• feed reader• tag cloud• SMS• blidget

E-mail• Subject lines very

important– Improve open rates

• Next-gen email services– By search term– Custom locality

• Reporting– Subscribe to email

news from competitors

• Dissemination– Take advantage of the

most popular activity on the Internet

– Reach workers where they’re focused – the inbox

RSS Feeds• NOLA.com• Bloglines• FeedDemon• NewsGator• My Yahoo• Feedburner• Sit on a feed

• Reporting– Follow niche news feeds

or ‘sit’ on a search query on your beat

• Dissemination– Offer content for

distribution to other sites – Enable subscription

services– The tool for feeding

widgets

Blogs• Technorati• Ice Rocket• Tagging &

categorization• TrackBacks• Beat Blogging

• Reporting– Speed research on a subject– Follow blog niches on your

beat– Create a source network

• Dissemination– Target your post by tagging

it– Link your blogs to the

conversation taking place online

– Create niches within niche blogs

Mobile• Text alerts (SMS)• Short codes• Location-based

services• AP’s

Mobile News Network

• Reporting– Subscribe to text

alerts from competitors

• Dissemination– Get on a new platform– Send short alerts to a

mobile network– Tailor information to

exactly where the user is

Microblogging• Twitter• Jaiku• Pownce• +TinyURL• +TwitterFone

(beta)

• Reporting– ‘Listen’ to what’s

happening

• Dissemination– Send short alerts to

a network of followers on whatever platform they choose

Multimedia platforms• YouTube • Flickr• iTunes

iTunes

iTunes

Multimedia platforms• YouTube • Flickr• iTunes

• Reporting– ‘See’ what’s

happening

• Dissemination– Distribute content

on the ‘go to’ platforms

– Enable subscription services

Social networking sites• facebook• MySpace• LinkedIn• Ning

• Reporting– ‘Listen’ to what’s

happening– Aggregate or join a

group– Learn information from

personal Web pages

• Dissemination– Send news out to a

network of ‘friends’

Social Recommendations

• Digg• Yahoo! Buzz• Newsvine• Google Trends• Not so social

recommendations– Drudge– Fark

• Reporting– Find out what the

‘crowd’ thinks is interesting right now

• Dissemination– Enlist your audience

in voting your stories higher on the Net

Widgets• Social widgets• Desktop widgets• Widgetbox• Yahoo Pipes

• Reporting– Discover new tools to

follow news on your beat

• Dissemination– Reach an audience that

may not be interested in news as told the traditional way

– Take advantage of the viral nature of social widgets

Aggregation• Sphere• NYT’s Blogrunner• dallasnews.com• STLToday.com

Who’s gonna do all this stuff?

• It sounds like an ‘audience acquisition manager’

• Is it a newsroom Web editor?• Is it an interactive department producer?• Is it a marketing department professional?• Is it a circulation representative?

(Is there an FTE you can steal in the questions asked above?)

Discussion

http://www.slideshare.net/ajmoor