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Allot MobileTrends Report H1/2016
Mobile Users at Risk
In Collaboration with Kaspersky Labs
February 2016
Download the full report at: http://bit.ly/1JV97wf
Startling Findings It’s not the App. It’s how you Use it.
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Malware risk is affected more by manner-of-use than by the app itself
While mobile app downloads are often protected, their ongoing use is not protected, making user behaviors vulnerable to potential malware threats
79%of Businessmen
67%of Businesswomen
65%of Youth & Millennials
Who is at risk for using potentially risky apps?
Executive Summary
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Mobile threats put millions of mobile customers at risk, CSPs can be proactive and profitable by delivering the relevant protection.
By analyzing their customers’ risky on-line behaviors, CSPs can effectively protect and monetize their customers through delivery of personalized security services to relevant customers.
Mobile Apps Malware Trends 2015
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• App Store Infections. There are many non-trusted sources which are likely to spread malware infected apps. Advanced evasion techniques allow bypassing app store detection and infecting millions of mobile users
• Malvertizing. The perfect vector for spreading malware among cybercriminals, embeds malicious code into third party online Ads to infect unsuspecting users
• The Social Factor. Malware spreads with ease on social apps, because people frequently use them for sharing links and content, and many others tend to click on them
Mobile Apps and Browsing is a Risky Business!
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URLsApps
3% Risky
97% Safe86% Safe
14% Risky
Percent of safe and potentially risky Apps and URL transactions per day
1 in every 30 mobile browsing transactions is potentially risky
1 in every 7 mobile app sessionsis potentially risky
$
Risky App and Browsing Categories
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Percent of potentially risky apps per content category
Percent of potentially risky websites per content category
Risky Categories include Risky Categories include
P2P File Sharing, Web Conferencing, File Storage and Sharing, Remote Administration, and Search Portals
Gambling, Shopping/e-commerce and Finance
Profiling Mobile Users at Risk
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Percent of behavioral profiles using potentially risky apps at least once in 24 hours
Composite behavior and demographic profiles and their use of potentially Risky Apps in a 24h period
What Constitute a Potentially Risky Behavior?
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Risk Assessment Chart, maps composite user profiles to their normalized potential Risk in each App category independently according to the frequency of use
Matching Engagement To Customer Profile
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Effective Differentiated Security As A Service
Business customers are most vulnerable to malware Risk, they are the highest potential segment for monetization with Security as a Service
Summary – Customer Risky Behavior Allows effective Monetization through Security-as-a-Service
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Human behavior is the true initiator of risk to ones mobile device
Mobile operators can effectively monetize consumers and business subscribers through security services
The way to do this is, combining usage data with risky context and deliver a personalized security service
Ads Blocker Anti Malware
Parental Controls
Anti Spam
URL Filter App Control
Allot Solutions – Protecting Mobile Users at Risk
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End-users experience protection
• Anti-malware
• Parental control
• Quiet-time
• Ad blocking
Security-as-a-Service to Businesses
• End-point protection from online threats – securing mobility
• Anti-malware & Anti-Bot
• Application control
• Web Filtering
Allot Solutions - Purposed-Build for CSPs
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DIFFERENTIATED SCALABLE FAST DELIVERY
Blend customer intelligence, personalization with security to differentiate and reduce churn
Protect millions of users and make it easy for them to manage their own security service
Multi-tenant service delivery framework assures easy integration and accelerates time-to-revenue
Allot is uniquely positioned to allow CSPs making the most from their data assets – to effectively deliver successful security services
Intelligence Personalization
Security
Personal Family Business
THANK
Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider
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www.allot.com