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From Divided to United – Aligning Technical & Business Teams @dominicad ddegrandis.com @dominicad Dominica DeGrandis Director, Learning & Development www.leankit.com

Aligning Business and Technology Teams

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Page 1: Aligning Business and Technology Teams

From Divided to United – Aligning Technical & Business Teams

@dominicad ddegrandis.com

@dominicad

Dominica DeGrandis

Director, Learning & Development

www.leankit.com

Page 2: Aligning Business and Technology Teams

@dominicad

Going from us/them to we….

started with a necessary argument

Page 3: Aligning Business and Technology Teams

Alignment: a position of agreement/alliance

@dominicad

Page 4: Aligning Business and Technology Teams

Customers pleased?

Work transparent?

Communication effective?

@dominicad

Page 5: Aligning Business and Technology Teams

system limits + delayed delivery =

@dominicad

high demand on application impacts architecture

and features not delivered as expected, results in sad panda

Page 6: Aligning Business and Technology Teams

@dominicad

Customers determine business goals

What are the priorities based on customer demand? feature

#1

feature #2

feature #3

Page 7: Aligning Business and Technology Teams

@dominicad

large customer affirms good experience

“you were a huge part of moving > 90% of our projects from waterfall to agile.”  

Page 8: Aligning Business and Technology Teams

not everyone was happy

@dominicad

more please •  ux enhancements •  new features •  better integrations •  faster loading  

Page 9: Aligning Business and Technology Teams

@dominicad

internal customers pressured

Page 10: Aligning Business and Technology Teams

@dominicad

marketing coordination cost is high

Will product feature be released in the timeframe

Marketing team expects?

Page 11: Aligning Business and Technology Teams

@dominicad

the need for change was self-evident

Unhappy business teams begin to have more influence

on roadmap decisions

Page 12: Aligning Business and Technology Teams

@dominicad

Ops team sacrifices go unnoticed

Business exec investigates

new technology

promising zero impact on tech

teams, but guess what happens?  

Page 13: Aligning Business and Technology Teams

@dominicad

Let’s talk about IT like it’s part of the business

 Apologies only go so far. need actions to improve the mindset

Page 14: Aligning Business and Technology Teams

Customers pleased?

Work transparent?

Communication effective?

Page 15: Aligning Business and Technology Teams

@dominicad

transparency as a necessary factor

Page 16: Aligning Business and Technology Teams

product development roadmap

done  work-­‐in-­‐progress  theme  next  up  

Page 17: Aligning Business and Technology Teams

From theme to working software A3 the most valuable thing that fits within a 5 week timeframe

DIV: Deployed, Iterative, Value (≤ 5 days)

Task

DIV

Task Task

Task

A3

DIV

Task

DIV

Task Task

Task

   

Page 18: Aligning Business and Technology Teams

product development roadmap

done  work-­‐in-­‐progress  theme  next  up  

A3  

Page 19: Aligning Business and Technology Teams

A pull system optimizes for workflow efficiency

Goal - finish old projects

before starting new projects.  

@dominicad

Page 20: Aligning Business and Technology Teams

Sequence of DIVs add up to delivered A3 A3’s in live/done = value delivered

in  produc6on   live/done  

Page 21: Aligning Business and Technology Teams

FSGD as a company wide thinking tool

Page 22: Aligning Business and Technology Teams

All team boards roll up to the roadmap

Each team has a team board where work is broken down into smaller chunks.

roadmap team board

Page 23: Aligning Business and Technology Teams

@dominicad

Ops Team board Current DIVs

Page 24: Aligning Business and Technology Teams

MKT MKT FIN

UX MKT

MKT MKT

SLS DEV UX UX

SLS CSS

QA UX

DEV OPS SLS

SLS

1

2

3

4

6

5

DEV

DEV

OPS

How the A3 is populated

Cost of Delay?

Impact to users? What benefits who?

What does feature do?

Sustainability impact? fine print /misc?

Page 25: Aligning Business and Technology Teams
Page 26: Aligning Business and Technology Teams

Customers pleased?

Work transparent?

Communication effective?

Page 27: Aligning Business and Technology Teams

@dominicad

Demo DIV – teams get 5 min to demo their DIV*  

What? So what? What now?

*DIV – Deployable Iterative Value    

Page 28: Aligning Business and Technology Teams

@dominicad

Demo DIV feedback from Biz teams

* DIV - deployed iterative value

“I just want to learn about the things I can sell.”

“I don’t want to listen to the technical stuff.”

Page 29: Aligning Business and Technology Teams

@dominicad

Forum for discussing A3’s

A3 reviews

A3 Wall •  all invited •  context provided

•  user perspective

•  why’s addressed •  goals explained

•  concerns heard

•  opinions aired •  feedback

welcome  

Page 30: Aligning Business and Technology Teams

@dominicad http://leancoffee.org

Forum for retrospectives

Page 31: Aligning Business and Technology Teams

@dominicad

Forum for raising & solving problems

Page 32: Aligning Business and Technology Teams

@dominicad

What makes a great team?

Google two year study results: Who is on a team matters less than

how team members interact.

The willingness to talk about errors is by far the most important factor for a team

Amy Edmonson TED talk: 

h:ps://www.youtube.com/watch?v=LhoLuui9gX8  

Page 33: Aligning Business and Technology Teams

Alignment requires absolute clarity

@dominicad

Customers pleased?

Work transparent?

Communication effective?

Page 34: Aligning Business and Technology Teams

@dominicad

For the innovators

Generate ideas to

increase transparency

Page 35: Aligning Business and Technology Teams

@dominicad

For the doers

Investigate and study customer recommendation levels

Net Promoter Score = % promoters - detractors

Page 36: Aligning Business and Technology Teams

@dominicad

For the influencers

Acknowledge perceptions - then shift incentives toward transparency, safe measures, & listening.

Wired article - The science of why no one agrees on the color of this dress

Page 37: Aligning Business and Technology Teams

@dominicad www.ddegrandis.com Dominica DeGrandis www.leankit.com

Page 38: Aligning Business and Technology Teams

Questions

@dominicad                    www.ddegrandis.com                      Dominica  DeGrandis                    www.leankit.com