In the Jaguar Filled Jungle, Small Cats Can Still Thrive

Alexandra Willard, Partner Taurus Consulting IoT Forum,March 2016 alex@taurus-consulting.co.uk

The connected car provides products and services to the driver.

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- Location- Speed (GPS)- Trip mileage

(GPS)

- Acceleration- Braking- Cornering

Driving & location data

Contextual data

- Ambient air temperature

- Ambient air pressure

- Weather- Traffic- Type of road- Time

- Name- Age

- Gender- Contact

details- Phone

number

Driver data

Vehicle data from OBD

- Vehicle health- Engine RPM- Speed- Coolant

temperature

- Oil temperature- Oil pressure.

These enhance the driving experience, increase safety and save money

IoT Forum 2016

The emergence of connectivity is opening numerous new service markets or changing the rules of providing these

Car sharing

Multimodal navigation

Traffic & other services

Electronic tollingLeasing

Social networking

bCall

Location-based marketing

Stolen vehicle recovery

Voice & messaging

eCall

Energy management

Car maintenance

Vehicle management

Usage-based Insurance

B2C market

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IoT Forum 2016

Connected vehicle services

Vehicle sharing

Routing & navigation

Traffic & other services

Electronic tolling & tax

refundFinancing

Social networking

bCall

Cargo monitoring Asset tracking Voice &

messaging

eCall

Energy management

Car maintenance

Fleet management

Telematic insurance

B2B market

Handset vendors

OEMs

Insurers

Tolling operators

Navigation & search

vendors

Oil companies

Power suppliers

Mobile operators

Assistance providers

Banks & leasing firms

Maintenance firms

Telematic Service

Providers

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Vehicle sharing

Routing & scheduling

Connected navigation

Tolling & tax managementFinancing

Driver management

Supply chain management

Management of other assets

Stolen vehicle

recovery

Voice & messaging

eCall/bCall

Energy management

Diagnostics &

maintenance

Resource management

Usage-based Insurance

Numerous players will offer connected vehicle services and collect the corresponding data

Connectivity is fostering competition

IoT Forum 2016

The OBD dongle enables the connected car proposition …it is a simple and complete interface solution

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Fixed Removable

Line-fitted

Aftermarket

Portable

Black box OBD device

FMS box

OEM system

Semi-embedded system

Self-energised connected modules

Digital tachograph

Supplier system

Cigarette-lighter device

Potential technologies for connected vehicles

Smartphone

Speed camera locatorPND

Smartwatch

Vehicle keys OEM smartwatch

Drive Cam

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So much value can be derived from the OBD port

OBD dongle

Crash reconstruction

Vehicle diagnostics

Usage-based insurance

Eco-drivingRoadside assistancebCall

Fleet management

Engine emission control Engine performance remapping

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IoT Forum 2016

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Key factors

OBD dongles are becoming the leading technology to provide telematic insurance & assistance

•OBD dongles offer crucial advantages to insurers:

- Self installable- They are seen by customers and can be

part of the marketing campaign (Progressive's Snapshot or Allianz' Allie)

- Can also be used to provide driver feedback - Can be used to retrieve vehicle data - Using Bluetooth, can be connected to

smartphones for driver feedback•Compatibility issues have been overcome in the US:

•They are about to be fully overcome in Europe too:

- Major insurers have launched programmes, notably Allianz, AXA, Direct Line and Groupama

- B2C car monitoring mobile apps using dongles are growing fast (Automatic, Drust, Zubie)

- TomTom recently won deals with 3 insurance companies in the UK, France and Germany based on their OBD solution

Number of OBD dongles sold

Embedded devices

USA Five largest EU countries

IoT Forum 2016

Allianz has launched Allie, a smart online assistance proposition, in Italy

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Sold from €148 with a 2-year subscription to assistance services - Stolen vehicle recovery & replacement car in option

Allie, an OBD dongle sold with assistance & safety services and a smartphone application

IoT Forum 2016

Start-ups such as Zubie, Mojio, Automatic, Tantalum and Drust propose to become vehicle data aggregators

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Creating a Facebook fo vehicle data?

Source: PTOLEMUS

IoT Forum 2016

This is triggering a “gold rush” for vehicle and driver data

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LBA: Location-based Advertising; LBM: Location-based Marketing PAYD: Pay As You Drive insurance; PHYD: Pay How You Drive insurance

Vehicle sharing

Routing & scheduling

Connected navigation

Tolling & tax managementFinancing

Driver management

Supply chain management

Management of other assets

Stolen vehicle recovery

Voice & messaging

eCall/bCall

Energy management

Diagnostics & maintenance

Resource management

Usage-based Insurance

Mileage Fuel consumption

CO2 EMISSIONS

DIAGNOSTICS information

driving behaviour REAL-TIME speed

EXHAUST GASES

TEMPERATURE

AVERAGE speed

REPAIR STATISTICS

SHOPPING behaviour

ROAD CHARGING DATA

LOCATION

WEATHER

TRAFFIC JAMSPARKING AVAILABILITYCRASH DATA

ACCIDENT ALERT

VIN

AIRBAG STATUS

TIRE PRESSURE

VEHICLE ENGINE SIZE

DRIVER ADDRESS

OWNER DETAILSBRAND

MODEL

IoT Forum 2016

The Jaguars - Enormous amounts of money invested in start-ups with the hope that one will win

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IoT Forum 2016

Company Funding Stage Size of last round

$24M (from B round) B series $24M

$10.3M (from 6 rounds) A Series $8M

$60M (from 11 rounds) Growth$15M

(Tantalum own Tracker and Lysanda)

IRO $23M (from 4 rounds) A Series $12M

(Eliciocity are whole owned by Mobivia)

$20M (from 4 rounds) B series $8M

(Zubie are a BP-Castrol portfolio company)

$15M (from 3 rounds) A Series $13.5M

The little cats can still eat though…by specialising• The well funded eco-system

players need product and services to sell to their users

• Some player are creating their own sub eco-system

• A sub-system of App developers are now emerging

• Smart parking, eco-driving, maintenance, roadside assistance, insurance… are just a few of the services being provided

• These players won’t be able to survive on their own

• The little cats will have to pick the right 'jaguar'

IoT Forum 2016

Internet for the car is a huge opportunity

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• The whole automotive ecosystem is looking for more data

- Connected car is now a reality- All telematics service markets are growing significantly

in Europe- Data is the best key success factor in consumer

telematics

• No one really knows what the market is worth

- The price points for products and services are far from being validated

- Global players have been slow to join (with the exception of Samsung as of WMC)

• You either have to win outright or be a specialist

- There is only one OBD port in a car - There can only be one eco-system owner - The eco-system relies on specialists to provide

content and products / services

IoT Forum 2016

The eco-system players must merge and combine and the other will just be contributors

But in the end, there can only be one

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Thank you !