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Shannon W. King www.ShannonWKing.com
Tips and Tools for Real Estate Road Warriors
• Running an office from the Road
• Mobile Tool Box
• Mobile Office Apps
Virtual Office
Why change my business? • Read the Four Hour Work Week
To find out why!!!
• Brick and Mortar Typical Expenses – Mortgage/Rent, Electricity, Water, RecepLonist – Office Staff, Cleaning Crew, Office Equipment, Office Furniture
Virtual Office
• High School Interns • Real Estate Specific Assistants – TransacLon Coordinators – Lead QualificaLon Specialist – MarkeLng Experts – Day to Day Personal Assistants
Virtual Assistants
Team Double Click • Avg. $25/hr (depends on services)www.TeamDoubleClick.com
Starts at $12/mo www.getharvest.com
Virtual Assistants
Business Tools
Free www.Xobni.com
Business Tools
Free www.rapporLve.com
Business Tools
Free www.Docs.Google.com
Mobile Biz Apps
$4.95 GoDocs
Business Tools
Free or Upgrade www.Dropbox.com
Business Tools
Free or Upgrade www.Dropbox.com
Business Tools
Free www.EverNote.com
Business Tools
Free www.EverNote.com
Business Tools
Business Tools
Business Tools
Business Tools
Business Tools
• What it does: – Send Contracts via e-‐mail to clients to sign electronically
– Saves paper, and Lme for both you and the client
– Returned to you in a PDF format-‐ when client hits “submit”
www.DocuSign.com
Business Tools
$9.95/mo www.shoeboxed.com
Business Tools
Free www.mint.com
Mobile Office Apps
Free
www.mint.com
Mobile Tool Box
Toolbox
• Bluetooth – Motorola t505
• Cost: $99
Mobile Office Apps
Free
www.DragonMobileapps.com
Mobile Office Apps
$7.99/mo
www.DriveSafe.ly
Mobile Office Apps
Free
www.Slydial.com
Mobile Office Apps
Free
www.YouMail.com
Mobile Office Apps
$2.99
www.simplysok.com/milog
Mobile Office Apps
$4.99-‐$14.99
www.mikeksystems.com
Mobile Office Apps
$2.99 www.zosh.com
Mobile Office Apps
$4.99 www.miteksystems.com
Mobile Office Apps
$7.99
www.eurosmartz.com
ConnecLons on the Go
Free
www.CardMunch.com
ConnecLons on the Go
Free
www.Tweetdeck.com
ConnecLons on the Go
Free
www.gist.com
ConnecLons on the Go
Free
www.animoto.com
Real Estate Apps
$1.99
www.alamode.com
Real Estate Apps
$21.95
www.toor.me
Real Estate Apps
$4.99
Apps.su
Real Estate Apps
Free
MID Calc
MID Calc
Real Estate Apps
$1.99
www.filecluster.com
Real Estate Apps
Free
www.Tweakersok.com
Real Estate Apps
Free
www.zillow.com
Real Estate Apps
Free
Realtor.com
Real Estate Apps
www.AgentNTouch.com
$300 $99 Mobile is Hot
Real Estate Apps
$399 www.Swebapps.com
Buy Today-‐ $20
www.ShannonWKing.com
How to Make More $$$
Find More Clients…
Why You?
• What’s your value proposiLon to your clients?
• What sets you apart from the compeLLon?
• What’s your why?
Why You?
Video
What is a Brand?
• It’s a part of you • It’s something your clients recognize
• It’s a movement • It’s the why
What’s Your Unique Brand?
• Who are you? • What are your passions? • Any life changers? • What’s your experLse? • What do you and your client have in common?
My Brand
My Brand
• Former School Teachers • 10% Back to Schools • High School Interns • AcLve on School Boards and PTAs • Engage in Community of Teachers/Clients
How Do You Make $$$ With Your Brand?
$
Market your Brand
Brand FoundaLon
1) Create Your Logo
www.99designs.com
2) Passion Line
www.Fiverr.com
3) Business Cards
• M
www.MooCards.com
PromoLon
4) E-‐mail PromoLon
$199.00 www.emailstaLonery.com
5) Promote Across Social Media
Your Brand
Note: User Name = Brand
Branding/Niche
Free www.pagemodo.com
Blog vs Website
Blog vs Website
Blog vs Website
www.DrewBurks.com/90-‐day-‐blogger-‐blueprint-‐for-‐realtors
WordPress
www.arrangingpixels.com
Website
www.edit.com
Brand Recap
Choose Your Brand 1. Create a Logo 2. Passion Line 3. Business Cards 4. E-‐mail PromoLon 5. Brand Your Social Media Sites 6. Build Your FoundaLon
Market Your Brand
SPHERE of INFLUENCE
1. Connect 2. Engage 3. Measure 4. Promote
TARGET/NICHE
1. Network 2. Spread the Word 3. Create Community 4. Monitor
1st Part of MarkeLng Plan
SPHERE of INFLUENCE
1. Connect 2. Engage 3. Measure 4. Promote
Sphere of Influence Best Ways to Connect
• Snail Mail
• E-‐mail • Face to Face
Connect via E-‐mail
www.ConstantContact.com
Face to Face
1) ParLes
2) EducaLonal Events
3) Community Events
Measure
www.surveymonkey.com
Promote
Promote
2nd Part of the MarkeLng Plan
TARGET/NICHE
1. Network 2. Spread the Word 3. Create Community 4. Monitor
Network
Spread the Word
• Free PR is easy-‐ takes Lme
• List of all media outlets in your area
• Editorial Calendar/Events Calendar-‐ deadlines-‐ Create a PR Calendar
• Send news-‐worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions
Spread the Word • Instant Press Releases www.ducsapemarkeLng.com/IPR.htm
• Grade your Press Releases www.pressreleasegrader.com
-‐Looks at language, content -‐Considers Links and Search Engine OpLmizaLon
Spread the Word • FREE Press Release DistribuLon! • PRLOG www.PRLog.org
Create Community
www.365SanDiego.com
Create Community
www.ILoveCommunity.com
Create Community
InspiraLon Newspapers -‐Events -‐RE/Mortgage News -‐Stats -‐Passion Related News Other Blogs NAR Research
Use Video
• -‐ Resume • -‐ Welcome to Your Site Video • -‐ Process ExplanaLons • -‐ Frequently Asked QuesLons • -‐ Client TesLmonials • -‐ MarkeLng Videos • -‐ Seller Home Tours • -‐ Buyer Home Tours • -‐ Neighborhood Tours • -‐ Community Highlights
hsp://www.youtube.com/creators/playbook.html
Content for your Site
Content for your Site
Cost: $249/yr
www.animoto.com
Social Media on the Go
Social Media
Free www.roost.com
Monitor
Free www.google.com/alrets
Monitor
Free www.vizibility.com
I LOVE…. Sites: • www.ducsapemarkeLng.com • www.webinknow.com • www.webrealestatetools.com
Books: New Rules of PR and MarkeLng Customers for Life Never Eat Alone
Real Estate Apps
Buy Today-‐ $20
www.ShannonWKing.com
www.RealEstateRoadWarrior.com
www.ShannonWKing.com
