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Discover behavioral customer segments and predict preferences and behaviors to use for personalized multi-channel marketing.
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AMAZING THINGS HAPPEN WITHPREDICTIVE MARKETING WITHIN REACH
CONFIDENTIAL2
predictive relationship marketing platform
built for everyday, high volume marketers helping them discover and engage with the individual in every customer across all channels in real-time
prescribes targeted multi-channel programs and measures results to help marketers build long-term profitable relationship with their customers
easy to use, open and highly scalable cloud based platform powered by patent pending machine learning algorithms and data management platform
Predicted lead conversion
Welcome-2nd order offer by product
High predicted LTV
Product interest-browsed
Product interest-cart Product interest-
purchase Behavioral
clusters (AOV) Brand clusters Need clusters Single category
High value at-risk customers
Disengaged customers
High return complainers
Need based cluster reactivation
High value-High Size of wallet customers
new growth at-risk lapsed
What if you could target with precision?
Data Science can be really hard,
really slow and really expensive
of marketers want to learn SQL
0%
20% optimized media spend15% customer lifetime value
3% increase in margin
AgilOne manages all the hard parts of predictive marketing for you
Data Management
•Marketing-focused data model• Automated data cleansing and maintenance
Predictive Analytics• 400 metrics• 10 predictive models• 3 behavioral models• Custom model support
Campaign Execution• Business intelligence• Campaign automation• Real-time targeting• Robust Real-time API
Platform
Security• PCI DSS 2.0
compliant• Safe Harbor
compliant• SSAE16 compliant
Elastically scalable• Standardize 50
million records/hour• De-dupe 30 million
records/hour
Power Alerts
Metrics Pathways 360 Profiles
Internal DataTransactionCustomerProduct
Service Provider DataEmail
Web DataSF.comReviews
3rd Party DataData.com
D&BWeather
Prospect Lists
Actions
PlatformData Management
Predictive Analytics
Campaign Execution
Leave the data science to AgilOne so you can focus on marketing
7
START SMALL
BIGAND SUCCEED
AgilOne Email
AgilOne Digital
AgilOne Enterprise
Personalize email content and frequency
Personalize email & web ecommerce
Personalize multi-channel marketing experiences
04/11/2023 AGILONE CONFIDENTIAL
An Online Outdoor Retailer …Moving away from batch-n-blast towards personalized product content, using both purchases and web browsing behavior, increased email revenues 122% annually.
Here is what amazing looks like
9
Here is what amazing looks like
Offered concert tickets based on where you live and what artists you tagged and other artists predicted to be similar, and achieved a 4x return on investment
An Online Ticket Vendor …
04/11/2023 AGILONE CONFIDENTIAL
An Online Pet Store …
With surgical discounts and free shipping for newbies gained 18% more sales from repeat buyers.
One time buyers make up more than half of customers as 70% of first time customers never come back.
Here is what amazing looks like
04/11/2023 AGILONE CONFIDENTIAL
A Jeans Manufacturer …Grew revenues by 7% using behavioral customer clusters and product recommendations.
Personalized emails resulted in 20% reactivation of inactive customers; 100% more click-through rate and 50% more response rate.
Here is what amazing looks like
Fortune 50 grade predictive analytics in the cloud plus a customer success team to back you up!
SOLUTION
CONFIDENTIAL13
AgilOne Data Management provides real-time clean, standardized, de-duped customer data
input preparation standardization dedupe & linkcleanse/enhance
Referential Integrity
Data Audit Checks
Outlier Detection
Imputations
AKA Dictionary
Middle Name Parsing
Company Name Parsing
Abbreviations AKA
Address Standardization
Genderization
NCOA
Title
Salutation
Prefix Processing
Phone Number
Obscenity Scanning
Character Cleansing
Title Cleansing
Geo-coding
email Fixes
MSA / Region Append
Household Value
Streaming Data Profiler
Temporal Alerts
Address Type
Type of Area
Fuzzy Phonetic Dedupe
Persistent ID
Linkage with Thresholds
Value LTV-to-date Size of wallet
Demographic Gender Income
Geographic Local/Store Market share
Product clusters
Behavioral clusters
Brand clusters
Engagement Email open/click Visit (store, web) Inquiry (web, email) Loyalty Influencers Reviews
Behavioral Recency/AOV/Frequency Cart Cancels Returns Seasonality
400Metrics
ClusteringModels3 Predictive
Models10Propensity to engage
Propensity to unsubscribe
Next sell recommendations
Up sell recommendations
Cross sell recommendations
Propensity to convert
Propensity to buy
Propensity to churn
Predictive lifetime value
Predicted size of wallet
AgilOne Predictive Analytics provides 400 customer metrics, advanced clustering and predictive analytics
Other
Social
Web
ERP
REST A
PI
AgilOne Webtag Omniture Coremetrics Webtrends
Silverpop Bronto Cheetahmail emarsys Marketo
euro.message ExactTarget MailChimp Lyris Yesmail
Oracle SAP JD Edwards IBM Websphere
Ecometry Salesforce.com BazaarVoice Zendesk
Facebook custom audiences
Social
Web
ERP
AgilOne Campaign Execution plays nice with your existing customer facing infrastructure
PLUS AWESOME PEOPLETO SUPPORT YOUR SUCCESS!
Predictive Marketing within reach
Amazing things happen with
GOOD FOR BUSINESS +3% margins +8% revenues +20% LTV +100% engagement
GOOD FOR CUSTOMERS Personal relationship Connected & engaged Loyal and satisfied Brand advocates
GOOD FOR YOU Love your job Kick some ass Innovate marketing Awesome results