- 1. EMC STRATEGY Journey to Cloud -Big Data Agathi Galani
Indirect District Manager Greece, Malta, Cyprus 5th December 2011
Copyright 2011 EMC Corporation. All rights reserved. 1
2. EMCs Mission To Lead Customers On Their Journey To Hybrid
Cloud Computing Copyright 2011 EMC Corporation. All rights
reserved. 2 3. The Journey to Your Cloud: InfrastructurePrivate
Cloud is the logical first stepEnterprise IT Private CloudPublic
CloudComplexTrusted Simple Controlled Expensive Low Cost
InflexibleReliableFlexible Secure SiloedDynamic 70% Will Spend More
On PrivateCloud through 2012GARTNER DATA CENTER CONFERENCE2009
Infrastructure Copyright 2011 EMC Corporation. All rights
reserved.3 4. The Journey To The Private Cloud%
VirtualizedSimplicity ScalabilityEfficiency
ContinuityStandardizationProtectionSecurity AutomationIT
ProductionBusiness ProductionIT-as-a-ServiceInfrastructure
FocusApplications FocusBusiness Focus Copyright 2011 EMC
Corporation. All rights reserved. 4 5. IT ProductionVirtualize
non-business-critical IT-owned applications ChallengesApproach
Islands of infrastructure Consolidated infrastructure CAPEX
Virtualized servers Power Tiered SANs Disk-based backup Efficiency
Copyright 2011 EMC Corporation. All rights reserved. 5 6. EMC IT:IT
Production Benefits Realized IT ProductionEMC IT Department
Efficiency Benefits Realized $12M Power and Space Savings $74M Data
Center Equipment Savings 170% Gain in Storage Admin Productivity
34%Increase in Energy Efficiency 60MPounds of CO2 ReducedPhase 1 IT
-owned Apps Copyright 2011 EMC Corporation. All rights reserved. 6
7. VNXe is the easiest storagedevice weve ever usedTHE CITY OF
SAFFORD Extremely well equipped, andstarting at under
$10,000represents excellent valueCOMPUTER RESELLER NEWS Simple.
Efficient. Affordable. Copyright 2011 EMC Corporation. All rights
reserved. 7 8. EMC Data Domain. Worlds Fastest Backup. First Long
Term Archive. Copyright 2011 EMC Corporation. All rights reserved.8
9. EMC Avamar.3x Faster VMwareBackup.Data Domain Integration.
Copyright 2011 EMC Corporation. All rights reserved. 9 10. Loomis:
Next-Generation BackupAvamar + NetWorker + Data Domain8 Month
Return On Investment.232% Increase In Backup Performance.67 Remote
Sites Eliminated Tape. Copyright 2011 EMC Corporation. All rights
reserved.10 11. Journey, Phase 2: Business Production 1. Quality of
service 2. Virtualize business-owned, mission-criticalapplications
Copyright 2011 EMC Corporation. All rights reserved.11 12. Business
ProductionVirtualize business-owned, mission-critical applications
ChallengesApproach Aging enterprise platforms Dynamic, shared
capacity Continued cost pressures Tiered, virtual platforms Time to
delivery x86 architecture Storage optimization De-duplicated
backup, replication Integrated management SecurityQuality of
Service Copyright 2011 EMC Corporation. All rights reserved. 12 13.
EMC IT: Business Production Benefits RealizedIT Production Business
ProductionEMC IT DepartmentEfficiency Quality of ServiceBenefits
Realized $11M OpEx SavingsData Center $6M%
VirtualizedEquipmentSavingsOf OS Images 55%VirtualizedOf Mission
60%CriticalApps VirtualizedPounds of CO2 30MReduced Phase 1Phase
2IT-owned AppsMission-critical Apps Copyright 2011 EMC Corporation.
All rights reserved.13 14. EMC VMAX Powerful. Trusted. And Now
Smartest. Copyright 2011 EMC Corporation. All rights reserved.14
15. Fully Automated Storage Tiering for Virtual PoolsVP Copyright
2011 EMC Corporation. All rights reserved. 15 16. Recommended FAST
VP ConfigurationsHeavy skew FAST Policy 1 30% more performance ~12%
of 95% of I/O3% 097% 80% less footprint workloadson 5% of
dataFlashFC SATA 20% lower costs SAS Moderate skew FAST Policy 2
40% more performance ~45% of 90% of I/O3%15% 82% 60% less footprint
workloads on 10% of data FC 15% lower costs Flash SATA SAS Low
skewFAST Policy 3 20% more performance ~37% of 80% of I/O3%27% 70%
50% less footprint workloads on 20% of dataFlashFC SATA Same costs
SAS Copyright 2011 EMC Corporation. All rights reserved. 16 17.
Smart Consolidation with FAST VP 140 TB140 TB 1,128 disks152 disks
3% Flash 40% more All 146 GB 15K Fibre Channel 27%
FCperformance70%SATA 87% few drives 40% lower 65% less footprint
76% less power total cost* 14.5 feet5 feet* TCO based on
acquisition costs with three years maintenance Copyright 2011 EMC
Corporation. All rights reserved. 17 18. Journey, Phase 3:
IT-as-a-Service 1. Agility 2. Create a catalog ofservices for
thebusiness Copyright 2011 EMC Corporation. All rights reserved.18
19. IT-as-a-ServiceRun IT as a business Challenges Approach Service
optimization Automated services Metering and chargeback
Standardized platforms Security Object storage What do you take on
first? Active-active replication New application architectures
Secure governance, compliance Agility Copyright 2011 EMC
Corporation. All rights reserved. 19 20. Our Journey To The
Cloud/BigData =EMC Isilon BIGEMC
AtmosTheINVE$TMENTGreenplumDatabase EMC Hadoop Copyright 2011 EMC
Corporation. All rights reserved.20 21. EMC W orld Times The Era of
Big Data is Here! 35ZB30ZB 44x25ZB Information Growth20ZB IT
Head15ZBCount10 ZB 5 ZB2018 20202014 201620102012 Copyright 2011
EMC Corporation. All rights reserved.21 22. Requirements For The
New IT Portfolio Virtual Desktop Infrastructure: End-User Choice
With ITControl Enterprise ApplicationsBig Data ApplicationsBig
DataAnalyticsStructured &UnstructuredMassive Scalability Hybrid
Technologies Security And CompliancePolicy-Driven
ManagementTransactional StorageIntegrated Data Mobility Big Data
StorageVMware Integration, Simplicity, Efficiency, Linear
Scalability, Operational Simplicity,Scalability, Availability
Geographic Distribution, File And Object Backup And Archiving
Speed, Deduplication, VMware Integration Copyright 2011 EMC
Corporation. All rights reserved.22 23. The EMC Portfolio Virtual
Desktop Infrastructure: End-User Choice With IT Control View
Enterprise ApplicationsBig Data ApplicationsGreenplumBig
DataAnalytics Structured & Unstructured Massive Scalability
Hybrid Technologies Security And Compliance IonixPolicy-Driven
ManagementTransactional StorageIntegrated Data MobilityBig Data
Storage VNXVMware Integration, Simplicity, VMAX
Efficiency,IsilonAtmosLinear Scalability, Operational
Simplicity,Scalability, Availability Geographic Distribution, File
And Object VPLEX Data Domain, AndVMware NetworkerBackup Avamar,
Speed, Deduplication, ArchivingIntegration Copyright 2011 EMC
Corporation. All rights reserved.23 24. New York City CITIServ
Shared Services Shared IT Services For 40 Agencies. Forecasts $100M
Savings In 5 Years. 20-1 Server Consolidation Ratio. 4x More Calls,
30% Less Budget. Mean time to repair reduced by 300% Cost per
Service call reduced from 43$ to 11$ Copyright 2011 EMC
Corporation. All rights reserved.24 25. THANK YOU Copyright 2011
EMC Corporation. All rights reserved. 25
