Work done to date

Eric Bernard – June 3rd-4th, 2013

Current set up

Three circles of action

Tools Content

Community

1. ToolsSituation in November 2012

1. One global portal2. In English only3. No space for interaction with visitors4. No social media tools

Afrigap was the sum of the content about AfricaNo statistics were possible

1. ToolsWhat was done

1. Afrigap domain and sub-domain2. Translation possible in French3. Facebook, Scoop It, Twitter accounts4. Forum and comments available

New opportunities to reach the target audiencesStatistics enable monitoring and evolution

1. ToolsTechnical limits

1. The website is old now (2009), technicallyand graphically

2. Several layers of development co-exist3. Everything is shared, i.e what is technically

done somewhere on the site is replicatedeverywhere

2. Content

• 340 « African » pages since the beginning

• News, resources, events

• Global scan for content

Situation in November 2012

Around 100 items/yearAll the countries are not coveredAccess by item and date, not by country

2. ContentWhat was done

• 90 new items in 6 months

• Content research is not only in English but also in French and Portuguese

• Extended daily scan: 150 specific RSS feeds, 106 twitteraccounts, 60 FB pages, 6 scoop.it, newsletters…

• New access: by country

• New items: initiatives, organizations

Time consumingIncreasing need of tools and strategyInequality between countries, languages & topics

is lower but still remains

3. CommunitySituation in November 2012 (1/2)

• GAP statistics : 100 visits/day

• 14% of the visits came from Africa

(= 6500 visits from Africa in 2012)

• 5 countries = 50% of the visits ; 10 countries = 75%

3. CommunitySituation in November 2012 (2/2)

• Mostly English-speaking countries (3.6% from French-speakingcountries)

• 9 countries came less than 10 times/year

• Referents websites are out of the continent

• No African trafic from Facebook

No qualitative knowledge about the usersPlenty of space for community development

3. CommunityWhat was done

• 500 visits/months

• 35% from Africa

• Qualified contacts list (work in progress)

• Outreach strategy initiated

• Interaction tools animated and monitored

• Promotion: flyers, meetings…

Not enough visitors from AfricaBalance to be done between quantity & quality

Conclusion

Things were done

Things are still being done

Things have still to be done (cf. Roadmap)