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The Design Doctor Is In

Affinity for design presentation may2012

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The DesignDoctor

Is In

Self Diagnosis is Dangerous

Get Regular Checkups

• Microsoft Word = headaches • Specialized design software• Digital files• Color systems

Diagnosis: Headaches

• Too much info• Bad cropping• Unreadable

Diagnosis: Confusion

• Inability to think• Disoriented• Difficulty paying attention• Difficulty remembering• Difficulty making decisions

Confusion• What info is most important–Price or HD?

After Treatment• Different Emphasis–Less wasted space

Diagnosis: Congestion

• Insufficient white space• Hard to read• Hard to find pertinent

information• Fails to attract

Diagnosis: Dyslexia

pubic

Diagnosis: Vision Problems

• Difficult to focus• Eye strain• Hard to read

Specialist• Faster than you are• More ideas in less time• Skill set is honed by

natural talent • Years of experience

Case File: Funny Bone

Case File: Overactive Imagination

Case File: Imaging

Electronic Files

Case File: The “Change“”

The “Change“

Case File: Plastic Surgery

Case File: Anatomy

Case File: Death

Cured:Vector Impressions• Won

contract from the Pascua Yaqui Tribe

Cured:eVista• Redesign

made a smooth transition

Cured: Lets Cook Tonight• 2011 Glyph Award

Winner for Best Cover Design!

FREEHealth Check

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