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• Microsoft Word = headaches • Specialized design software• Digital files• Color systems
Diagnosis: Headaches
Diagnosis: Confusion
• Inability to think• Disoriented• Difficulty paying attention• Difficulty remembering• Difficulty making decisions
Diagnosis: Congestion
• Insufficient white space• Hard to read• Hard to find pertinent
information• Fails to attract
Specialist• Faster than you are• More ideas in less time• Skill set is honed by
natural talent • Years of experience