ADVOCACY THROUGH SOCIAL MEDIA

Putting All together

Session Outline :

• Do’s and Don’ts in SM

Campaigns.

• Tips

• Exercise

10 Social Media Do`s

• Before developing, identify the 4W: WHAT, WHO, WHEN

and WHY.

• Clear out the goal. Either you want to approach a new niche

market or you want to attract younger community members,

be specific so that your messages are targeted.

• Be in consistence with the value proposition that your

Organization / Group offers.

• Carefully check the content before submitting. Always think

the instant word of mouth.

• Build a community instead of audience and trusted

relationships instead of campaigns only.

10 Social Media Do`s

• Offer valuable (and even exclusive) content for the

targeted audience.

• Listen to your audience and respond immediately

and wisely. Receive activities’ feedback and

integrate into your campaign strategy.

• Keep a coherence image and attitude in different

channels.

• Measure your achievements. Define goals and Key

performance indicators. Make sure you measure and

review your strategy based on the results.

• Be different and unique.

10 Social Media Don'ts

• Don`t build it independently of your offline strategy.

• Don`t advertise, engage your community.

• Don`t shout, listen to conversations.

• Don`t execute, interact with the people.

• Don`t focus on activities’ perception, but on the feelings

when youth attend your activities.

• Don`t create a circle of fans but a circle of trust.

• Don`t dictate, be democratic and community-oriented.

• Don`t only ask, reward with gifts and information.

• Don`t lie, be always authentic and faithful.

• Don`t create promotion value but added value.

Social Media

Campaigns

on

Tips for designing and running Social Media Campaigns

1. Set up goals of your campaign

2. Have a related to your activity non-expensive award

3. Use a simple, easy to use participation tool

4. Use all Social Media functionalities and tools

5. Promote the contest both in online and offline channels

6. The post-contest effect is invaluable, Use it!

Exercise .. Putting all together

• Create Facebook Account for your initiative and

update the profile.

• Create Facebook Fan Page and update the

setting.

• Create a Facebook Groups for group discussions.

• Using Movie Maker, Create 1-2 minutes video.

• Upload the video on YouTube.

• Using Blogger, Create a blog for your inititive.

• Post three posts with videos and photos.

• Linking the networks with each other.

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