Advancing Your Government Career With Social Media

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<ul><li> 1. Accelerating Your ProfessionalElevation with Social MediaAndrew KrzmarzickGovLoop Community</li></ul><p> 2. Overview Imagine you could make powerful, professional, network-building connections every day You can! This session will help you: capitalize on social media tools like Facebook, GovLoop, LinkedIn and Twitter accelerate the velocity with which you meet new people establish yourself as a go-to (gotta-hire) resource. 3. Objectives1. Cast a vision for your future career destination.2. Identify the types of people that will help you get there.3. Leverage social media to accelerate your professionalconnections. 4. Exercise 1: Where Are You and WhereAre You Going? In 7 words or less, explain your professional role RIGHT NOW. In 7 words or less, state your vision for your professional role IN 2020. 5. The Networking ProcessHow to Leverage Relationships and Referrals to Get a JobStep 1: Get ready1. Identify what you want to achieve fromnetworking.2. Do some homework firstresearch the field,read up on organization websites, and join aprofessional association so you can beconversant and professional with your contacts. 2011 Heather Krasna: 6. Get Organized You will be doing a lot of outreach, visits, emailing, and following up with people. Get a system to track the details, using Excel, Act!, or whatever works for you Check out an infographic of this process at steps-to-social-networking 7. Step 2: Identify Your NetworkIdentify your existing inner circle andperipheral contacts. Inner Circle contacts are people who know you Tip: Consider the level of personally and might be ableconnectedness your contacts to recommend you. haveare they well connected in general? Do many people owe them favors? Do you Peripheral contacts know know any super-connectors? someone who knows you, are people who know of you but dont know you wellyet. 8. Step 3: Research and Categorize Your Contacts Categorize people by level of connection with you Innermost circle (references, family, friends) Inner circle (co-workers, classmates) Outer circle /peripheral (friends of friends, people youve met briefly) Prospects (people you know of, but who dont know you) 9. Step 3: Research and Categorize Your ContactsCategorize people by relevance to your job search Most relevant (currently in your Tip: To help with research,industry, job function, and geographiccreate a Linkedin and GovLooparea, and/or in a position to hire or profile and connect with all ofrefer you for jobs) your existing contacts, bothinner and peripheral. Identify Peripherally relevant (in relatedwhich contacts are best-industries, job functions; same connected (sort by number ofindustry, different geographic area)connections on Linkedin), andidentify which might be able to Less relevant (best friend in ahelp you in your specific search.totally unrelated industrystill mightknow people who can help you) 10. Step 4: Leverage Your Existing InnerCircle Contacts Contact them via LinkedIn, email, or phone, with a message reaching out to re-establish the relationship: ask them how things have been mention that you are soon launching a job search Be specific about your job target: specify the job title, type of organization (or specific organizations), mission area, and geographic location you want. 11. Step 4: Leverage Your Existing InnerCircle ContactsAsk them to: Keep an eye out for relevant jobs,Tip: Dont only ask forwarding them to youfor favors when you Introduce you to people in your areaneed a job -- ask of interest / target organizationshow they are doing Serve as an internal referral continuously! (i.e. recommend you to hiring managers) Give tips on the hiring process for their agency, revise your resume Recommend you on LinkedIn; and/or serve as a reference Meet with you to chat and catch up. 12. Step 5: Reach Out to New Contacts Using the introductions from your inner circle of contacts, as well as other connections / professional associations / alumni networks and attendance at networking events 13. Step 5: Reach out to New ContactsStart reaching out strategically to new people who are: In organizations on your target list Have job titles you envy/admire Might be in a position to (a) hire you, (b) serve as an internal referral for upcoming positions in their organization; or (c) are super-connectors Are accessible and likely to respond to your request 14. Ask People for InformationalInterviewsEtiquette for these meetings is: be on time, respect the allotted time, offer to pay for the other persons coffee, have a list of questions, and do your homework so you dont waste time on basic questions 15. Ask People for InformationalInterviewsYour goal with these short meetings is: Researchlearn about the organizations culture, possible newopportunities, the persons career trajectory, job search advice, andways you could be helpful to this person Referralsask for introductions to people at other organizationsor resources to explore Resume feedbackask (without asking for a job!) for them toreview your resume to make sure it fits your target field Be remembered positively and convert theperson into a contact in your inner circle. 16. Step 6: Feed Your Contacts Maintain the relationship you have established with your new and existing contacts (and do this on an ongoing basis, not just when you are job-seeking): Send a thank you note after every informational interview. Notjust an email, but a card. If you cant do a cardyou dont have a mailingaddresswrite a LinkedIn recommendation about how helpful theperson was. Let them know when you follow up with someone they referred Keep them posted from time to time about your job hunt and asking how they are. 17. Step 6: Feed Your Contacts Refer other people to them; help people they refer to you Send them job leads, grant / new business opportunities, timely and relevant news articles, speaking engagements, or other ideas or resources that will either help their organization or help them personally whenever possible. Retweet their tweets, publicize their organization, etc. Send birthday greetings / holiday wishes if you know em like that Go back to steps 4 through 6 until you land a job, then go to step 7. 18. Step 7: Thank Everyone! Thank everyone who helped you get a job! 19. Exercise 2: Who Can Help You GetThere? Identify 10 contacts: 5 people you know 5 prospects. Designate them as oneof these four categories 20. Discovering Connections On GovLoopHow do you find people you know and prospectson GovLoop? Click on Members from the GovLoop home page. On the following page, click Advanced Search. You can also go directly to Search by Name, Title, Current Agency or Organizationor even Educational Background. Once you find someone you know or that interests, send them a Friend Request (private) or leave a note on their Comment Wall (public). government-resume-makeover-jacob-hoots-edition 21. Discovering Connections On GovLoop 22. GovGigs GovGigs: Find, Land, Keep and Leap As part of its GovGigs initiatives, GovLoop offers four key services and tools to accelerate your career advancement: Rock Your Resume GovLoop Mentors YGL Free Online Training/Resources 23. Rock Your Resume Over 100 people have received resume reviews! Secured the expertise of two top-notch expert reviewers Conducting 10 resume reviews each month Free service offered exclusively to GovLoop members. Heres how it works: Become a member of GovLoop (if you arent already) Join the Rock Your Resume Group - Submit your resume with some context. Get a review; post your edited resume so other members can learn from the process. 24. GovLoop Mentors Program First-of-its-kind, government-wide program 50 Mentor Matches began August 22 Pilot runs through mid-November Sign up now and get ready for 2012! Heres how you become a mentor or mentee: Go to Determine if you want to be a mentor or mentee. Complete your profile. 25. Free Online Training / Resources Free, hour-long, online trainings every month Guides &amp; infographics with easy-to-read career adviceArchives of Free Online Training Find the Right Gov Gig For You rocking-resource-how-to-find Get That Gov Gig: How To Network in a Tricky Job Environment rocking-resource-networking-archive-and-slides How Stunning Storytelling Can Advance Your Government Career rocking-resource-storytelling 26. Links to Guides and InfographicsGuides and Infographs Building Your Resume on USAJOBS rock-your-resume-usajobsstyle 4 Winning Tips for a Successful Job Interview rocking-resource-4-winning 10 Tips for Letting Federal Employers Know Your Worth tips-for-letting-federal New Hire Handbook 27. Jobs.GovLoop.Com Launching next week (your sneak peek!) Goal: make it easier for acquisition, budgeting you to narrow down communications potential job matches. generalist Every week: receive 10 human resources new jobs in one of information technology $100K+ jobs several areas 28. On GovLoop: Learn from Experts andPeers - BlogsWhile there are scores of bloggers covering every issueimaginable on GovLoop, these three people cover careers:Dianne Floyd SuttonPresident, Sutton EnterprisesHeather KrasnaDirector, Career Services, Evans School of Public Affairs,Univ. of WashingtonKathleen SmithChief Marketing Officer, View all of the top blog posts at: 29. Candaces StoryHonestly,I was bored, unemployed, andgoing through my morning ritual ofsending out about 25-30 resumes a day. Idid a Google search for something like"Government Contract Administration"and stumbled on a GovLoop blog post. Idug through the site, including the jobboard, and signed up! CandaceView all of the top blog posts at: 30. GovLoop Forums Of course, one of the best ways for you to find answers to your questions or position yourself as an expert is to check out the Forum section on GovLoop: TIP: Be sure to use the search func/on Ask: in the blogs and to nd Answer:content most to you. 31. Top 7 Tips for LinkedIn 1. Make sure your profile is complete and up to date! 32. Tip 2: Search your Email Contacts toFind Connections 33. Tip 3: Find Awesome People 34. Tip 4: Join, Create and Participate inGroups 35. Tip 5: Recommend your colleagues(and request recommendations). 36. Tip 6: Search, Save and Have the JobsDelivered to You 37. Tip 7: Integrate Your Other SocialMedia Accounts Blog Reading List Slideshare Twitter 38. Jeffreys Story Started the Chief Learning Officers Network in late November 2008. Goal was to get 20-30 folks over a period of a year or so. I started the group because nothing was in existence in LinkedIn and thought our community needed something a place, a forum, something to communicate around ideas. Today, 400+ members in the group 39. 5 Quick Lessons from JeffreysLinkedIn Success1. Focused, active engagement leads to the greatest returns.2. As with any endeavor, the more you give, the more youreceive.3. Although the hallmarks of social media are openness,transparency and participation, it is okay to limit accessto your network if that ties back to your ultimate goal.4. Establish a clear set of outcomes and a vision for thefuture.5. Bigger is not always better. 40. Facebook Not Professional? Facebook is not usually seen as a professional networking site. Yet few social networks can cause more trouble for your career than Facebook. You all know how to use Facebook to connect with friends and familyso this section focuses more on the fine line between fun and infamy. 41. Facebook App: Branch Out Helps you expand your career network to include everyone you know on Facebook. You can expand your career network through all of your friends on Facebook. Key feature: Branchout syncs with LinkedIn a pretty sweet feature if you dont mind mixing business 42. Facebook App: Branch Out 43. Exercise 3: What Can Stall YourJourney? Form a small group with 4-5 people around you. Select a scenario from the next two pages. Assign a spokesperson and a note-taker. Using the worksheet, take 10 minutes to address the scenario assigned to your group. Be ready to share with the large group! Well address each scenario for 5-10 minutes. 44. Scenario 1 To Friend or Not To Friend?When Eva hears the news she has earned a spot at the prestigious State Department International Fellow program, she is ecstatic as she prepares to leave Latvia and travel to the US for one year. Her fellow students in the program are from all over the world and want to know all about her - where she is from, what languages she speaks, what her hometown looks like. Are you on Facebook? they ask.After much convincing, Eva decides to join Facebook and begins acceptingfriend requests from everyone in the program. Since DC has a greatnightlife, she starts posting lots of pictures from outings with her newfriends. One afternoon, she gets a friend request from her supervisor. Thissupervisor was the one who originally accepted her application into theprogram, and will be on the panel to decide if she will be placedin a select group of students to intern with a US companywhen the program ends. 45. Scenario 1 To Friend or Not To Friend?Questions: Should Eva accept the friend request from her supervisor? How can Eva ensure that she doesnt miss out on valuable connections while maintaining a comfortable level of privacy and maintain her reputation? Should a supervisor send a friend request to direct reports? 46. Scenario 2: The Office OffenseDan and Jeff are like oil and water in the office. Despite sharing acommon mission, they cant seem to get along. Theyre always takingnot-so-subtle digs at one another in meetings and small camps ofsympathetic colleagues have formed around each of them. The problem: they are both excellent performers overall, meetingdeadlines and accomplishing team goals. However, things reallyseemed to have gone too far when Dan found an unflatteringpersonal photo of Jeff on Flickr, posted it on his Facebook page andused it as his screen saver at the office.Jeff spoke with Dans supervisor and reported the incident to HR.Dan was forced...</p>