Advancing Your Government Career With Social Media

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  • 1. Accelerating Your ProfessionalElevation with Social MediaAndrew KrzmarzickGovLoop Community

2. Overview Imagine you could make powerful, professional, network-building connections every day You can! This session will help you: capitalize on social media tools like Facebook, GovLoop, LinkedIn and Twitter accelerate the velocity with which you meet new people establish yourself as a go-to (gotta-hire) resource. 3. Objectives1. Cast a vision for your future career destination.2. Identify the types of people that will help you get there.3. Leverage social media to accelerate your professionalconnections. 4. Exercise 1: Where Are You and WhereAre You Going? In 7 words or less, explain your professional role RIGHT NOW. In 7 words or less, state your vision for your professional role IN 2020. 5. The Networking ProcessHow to Leverage Relationships and Referrals to Get a JobStep 1: Get ready1. Identify what you want to achieve fromnetworking.2. Do some homework firstresearch the field,read up on organization websites, and join aprofessional association so you can beconversant and professional with your contacts. 2011 Heather Krasna: 6. Get Organized You will be doing a lot of outreach, visits, emailing, and following up with people. Get a system to track the details, using Excel, Act!, or whatever works for you Check out an infographic of this process at steps-to-social-networking 7. Step 2: Identify Your NetworkIdentify your existing inner circle andperipheral contacts. Inner Circle contacts are people who know you Tip: Consider the level of personally and might be ableconnectedness your contacts to recommend you. haveare they well connected in general? Do many people owe them favors? Do you Peripheral contacts know know any super-connectors? someone who knows you, are people who know of you but dont know you wellyet. 8. Step 3: Research and Categorize Your Contacts Categorize people by level of connection with you Innermost circle (references, family, friends) Inner circle (co-workers, classmates) Outer circle /peripheral (friends of friends, people youve met briefly) Prospects (people you know of, but who dont know you) 9. Step 3: Research and Categorize Your ContactsCategorize people by relevance to your job search Most relevant (currently in your Tip: To help with research,industry, job function, and geographiccreate a Linkedin and GovLooparea, and/or in a position to hire or profile and connect with all ofrefer you for jobs) your existing contacts, bothinner and peripheral. Identify Peripherally relevant (in relatedwhich contacts are best-industries, job functions; same connected (sort by number ofindustry, different geographic area)connections on Linkedin), andidentify which might be able to Less relevant (best friend in ahelp you in your specific search.totally unrelated industrystill mightknow people who can help you) 10. Step 4: Leverage Your Existing InnerCircle Contacts Contact them via LinkedIn, email, or phone, with a message reaching out to re-establish the relationship: ask them how things have been mention that you are soon launching a job search Be specific about your job target: specify the job title, type of organization (or specific organizations), mission area, and geographic location you want. 11. Step 4: Leverage Your Existing InnerCircle ContactsAsk them to: Keep an eye out for relevant jobs,Tip: Dont only ask forwarding them to youfor favors when you Introduce you to people in your areaneed a job -- ask of interest / target organizationshow they are doing Serve as an internal referral continuously! (i.e. recommend you to hiring managers) Give tips on the hiring process for their agency, revise your resume Recommend you on LinkedIn; and/or serve as a reference Meet with you to chat and catch up. 12. Step 5: Reach Out to New Contacts Using the introductions from your inner circle of contacts, as well as other connections / professional associations / alumni networks and attendance at networking events 13. Step 5: Reach out to New ContactsStart reaching out strategically to new people who are: In organizations on your target list Have job titles you envy/admire Might be in a position to (a) hire you, (b) serve as an internal referral for upcoming positions in their organization; or (c) are super-connectors Are accessible and likely to respond to your request 14. Ask People for InformationalInterviewsEtiquette for these meetings is: be on time, respect the allotted time, offer to pay for the other persons coffee, have a list of questions, and do your homework so you dont waste time on basic questions 15. Ask People for InformationalInterviewsYour goal with these short meetings is: Researchlearn about the organizations culture, possible newopportunities, the persons career trajectory, job search advice, andways you could be helpful to this person Referralsask for introductions to people at other organizationsor resources to explore Resume feedbackask (without asking for a job!) for them toreview your resume to make sure it fits your target field Be remembered positively and convert theperson into a contact in your inner circle. 16. Step 6: Feed Your Contacts Maintain the relationship you have established with your new and existing contacts (and do this on an ongoing basis, not just when you are job-seeking): Send a thank you note after every informational interview. Notjust an email, but a card. If you cant do a cardyou dont have a mailingaddresswrite a LinkedIn recommendation about how helpful theperson was. Let them know when you follow up with someone they referred Keep them posted from time to time about your job hunt and asking how they are. 17. Step 6: Feed Your Contacts Refer other people to them; help people they refer to you Send them job leads, grant / new business opportunities, timely and relevant news articles, speaking engagements, or other ideas or resources that will either help their organization or help them personally whenever possible. Retweet their tweets, publicize their organization, etc. Send birthday greetings / holiday wishes if you know em like that Go back to steps 4 through 6 until you land a job, then go to step 7. 18. Step 7: Thank Everyone! Thank everyone who helped you get a job! 19. Exercise 2: Who Can Help You GetThere? Identify 10 contacts: 5 people you know 5 prospects. Designate them as oneof these four categories 20. Discovering Connections On GovLoopHow do you find people you know and prospectson GovLoop? Click on Members from the GovLoop home page. On the following page, click Advanced Search. You can also go directly to Search by Name, Title, Current Agency or Organizationor even Educational Background. Once you find someone you know or that interests, send them a Friend Request (private) or leave a note on their Comment Wall (public). government-resume-makeover-jacob-hoots-edition 21. Discovering Connections On GovLoop 22. GovGigs GovGigs: Find, Land, Keep and Leap As part of its GovGigs initiatives, GovLoop offers four key services and tools to accelerate your career advancement: Rock Your Resume GovLoop Mentors YGL Free Online Training/Resources 23. Rock Your Resume Over 100 people have received resume reviews! Secured the expertise of two top-notch expert reviewers Conducting 10 resume reviews each month Free service offered exclusively to GovLoop members. Heres how it works: Become a member of GovLoop (if you arent already) Join the Rock Your Resume Group - Submit your resume with some context. Get a review; post your edited resume so other members can learn from the process. 24. GovLoop Mentors Program First-of-its-kind, government-wide program 50 Mentor Matches began August 22 Pilot runs through mid-November Sign up now and get ready for 2012! Heres how you become a mentor or mentee: Go to Determine if you want to be a mentor or mentee. Complete your profile. 25. Free Online Training / Resources Free, hour-long, online trainings every month Guides & infographics with easy-to-read career adviceArchives of Free Online Training Find the Right Gov Gig For You rocking-resource-how-to-find Get That Gov Gig: How To Network in a Tricky Job Environment rocking-resource-networking-archive-and-slides How Stunning Storytelling Can Advance Your Government Career rocking-resource-storytelling 26. Links to Guides and InfographicsGuides and Infographs Building Your Resume on USAJOBS rock-your-resume-usajobsstyle 4 Winning Tips for a Successful Job Interview rocking-resource-4-winning 10 Tips for Letting Federal Employers Know Your Worth tips-for-letting-federal New Hire Handbook 27. Jobs.GovLoop.Com Launching next week (your sneak peek!) Goal: make it easier for acquisition, budgeting you to narrow down communications potential job matches. generalist Every week: receive 10 human resources new jobs in one of information technology $100K+ jobs several areas 28. On GovLoop: Learn from Experts andPeers - BlogsWhile there are scores of bloggers covering every issueimaginable on GovLoop, these three people cover careers:Dianne Floyd SuttonPresident, Sutton EnterprisesHeather KrasnaDirector, Career Services, Evans School of Public Affairs,Univ. of WashingtonKathleen Smith