Advanced Google Analytics

Agenda

Housekeeping Goals Events Content

Housekeeping

Exclude internal traffic Always keep a Raw Profile Add annotation

Goals

“Google Analytics uses the concept of goals to help you evaluate how well your site serves the ends you have in mind”

Goal Set

Goals are automatically grouped in sets. Use sets to categorize the different types of goals for your site. For example, you might track downloads, registrations pages in separate goal sets

The Goal Value

Is the total revenue realized from the goal conversions. Google Analytics also uses the Goal Value data to calculate other metrics like ROI and Average Score.

For example, if your agents team can close 10% of people who request to be contacted, and your average transaction is $5000, you might assign $500 (i.e. 10% of $500) to your "Contact Me" goal. In contrast, if only 1% of mailing list signups result in a sale, you might only assign $50 to your "email sign-up" goal.

Events

Add simple piece of code to the link of an image, tab, button, graphic or video and we can track how are interacting with the website

Category: The type of element you want to track Some example categories are "Videos" and "Downloads".

Action: action can be used to define the interaction of your visitor with a specific element which may be: click, button, play, stop.

Label: This element helps you easier identify the type of event that is tracked, so you can specify anything that will help you easier recognize this.

Value: A value is a numerical variable that you can assign to any event that you've assigned to a category. You can have explicit values, such as "30", or inferred values based variables you define elsewhere, such as "downloadTime".

Implicit Count: A count of the number of interactions with an event category.

Event Tarcking Code

_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

<a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', ‘Property video']);">Play</a>

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