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Tablets And Advertising
Apps Meet Ads
Diaz NesamoneyFounder & CEOJivox Corporation
Tablet Advertising
• Tablets are the ultimate engagement platform– Immersive experience– Lean back to consume, lean forward to
engage– Its personal
Interactive Tablet Ads: What are they?Interactive Tablet Ads: What are they?
Live Twitter feed displays in real-time.Live Twitter feed displays in real-time.
Watch long-form videos directly within the ad unit.Watch long-form videos directly within the ad unit.
Download a coupon or informational document. Download a coupon or informational document.
Link to a store locator to find the location nearest you. Link to a store locator to find the location nearest you.
Skinning of the ad unit maintains brand identity.
Skinning of the ad unit maintains brand identity.
Easily share ads on popular social networks with a simple click of the mouse.
Easily share ads on popular social networks with a simple click of the mouse.
Tablets ads Meet Apps
• Apps become ads– Branded applications provide useful content
and entertainment sponsored by brands
• Ads become apps– Ads combine advertising content with brand
education, entertainment, engagement
Interaction on Tablets – Experience the product
Smart Ads: Using tablet features
Example: Microsoft Cloud Tablet CampaignExample: Microsoft Cloud Tablet Campaign
Try http://bit.ly/jivoxads from your tablet
device
to see Jivox ads in action!
Example: Nick Kids Choice Awards App
Does Creativity Pay?Interaction Rate
Tablet Ad with just click interaction
0.5-0.7%
Tablet Ad with several interactions
2-5%
Best Practices for Tablet Ads
• Recognize the high visual appeal and interactivity expectations
• Goal: Educate, Entertain, Engage
• More content centric than ad centric
• Technology platforms can take a lot of the pain out of creating and delivering exciting tablet ads
