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2010 Adobe Systems Incorporated. All Rights Reserved.
Adobe on Digital Publishing (Magazines)Klaasjan Tukker - Adobe Systems Benelux - [email protected] - @ktukker
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Key Challenges Impacting the Future of Digital Media
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
2. NEW PARADIGM FOR BRAND ADVERTISING
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS
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donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
What We’re Hearing From Publishers
5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Digital Magazine Solution from Adobe
A hosted solution for publishers to create, distribute and monetize digital magazines across devices and marketplaces.
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Digital Magazine Solution - Overview
Create Produce Distribute View & Analyze
Assemble editorial + advertising pages
Enable collaborative production
Preview .issue !le rendering with interactivity
Export to .issue format
Design precise layouts that retain !delity
Include interactivity without writing code
Store and host .issue !les
Ful!ll issues across devices & screen resolutions
Enable in-app purchase of single-issues/subscriptions
Render .issue !les across devices with cross-platform viewers
Analyze & optimize content with embedded Omniture analytics
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
1. Publisher uses InDesign CS5 to design magazine layouts
2. Designers use Interactive Overlay Creator to generate placeholder for interactive assets
3. Digital Magazine Solution enables production, distribution, sale of .issue !les, including analysis via Omniture
Authoring Work"ow
InDesign CS5
3
Production, Distribution, eCommerce + Analysis Services
Digital Magazine Solution Digital Content Viewer
.issueInteractive Overlay Creator
4. Digital Content Viewer renders .issue !les, which users consume individually
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Digital Content Viewer
Viewer technology that displays “.issue” magazine !les
Initially available on iPad, plans for cross-platform functionality
Enables immersive magazine experience via minimal chrome, innovative navigation features
Publisher-branded to retain direct relationship with reader
< Table of contents
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Conceptual Overlays
UI Layer
Content
Device
13
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Vertical Orientation
14
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Horizontal Orientation
15
donderdag 7 oktober 2010
182010 Adobe Systems Incorporated. All Rights Reserved.
Issue Navigation
16
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
“Stacks”
We envision a magazine containing a range of template types – from totally custom to more ‘pre-fab’. Designers and editors will have the option to put more effort into special features and spend less time on regularly occurring sections.
17
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Table of Contents
18
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Scrubber Panel
19
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Browse Mode
20
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Library
21
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Four Interactivity Options Available:
Interactive Overlays Interactive components for use in digital magazines
InDesign CS5 Rich Interactive Document Features Simple interactivity primitives that are now a native part of InDesign
Embedded HTML5 Controls Flexibility to develop embedded web controls
Embedded Flash Controls (non iPhone OS platforms)
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Demo
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
Innovating for Publisher Pro!tability
6
Why Digital Magazine Solution from Adobe?
Enable a new standard in interactivity without sacri!cing high design or !delity
Publish publisher-branded digital content across mobile devices and marketplaces
A#ract and retain high-value readers and advertisers
Increase revenue through robust ecommerce/merchandising services and production cost efficiencies
Access subscriber analytics for greater reader and advertiser insight
Use pricing model predicated on publisher success
donderdag 7 oktober 2010
2010 Adobe Systems Incorporated. All Rights Reserved.
donderdag 7 oktober 2010