Dan Ackerman, SVP of programmatic TV, urges the video industry to adapt or share the same fate of others who were resistant to change.
Text of Adap.tv Streaming Media West 2013 Keynote
2. Data and technology are common denominatorsOf all digital revolutions. 3. The Digital Revolution 4. The Digital Revolution 5. The Digital Revolution 6. The Digital Revolution 7. The Digital Revolution 8. The Digital RevolutionTV The last frontier. 9. Birth of automation. 10. R.I.P. Those who fought change. 11. Adapt or die. 12. Online video viewing32% Mobile video viewing26% Time-shifted TV viewing14% 13. Agencies Retool for Automated Ad Buying - Adweek 14. Magna Global Project Big Increases in Programmatic Sales - All Access 15. Automated Ad Buying Surges Online - The Wall Street Journal 16. NYT Opens for Programmatic Business Adexchanger, May 28, 2013 17. ESPN Joins Programmatic Consortium Media Post, September 23, 2013 18. Turner embraces Programmatic Adweek, October 23, 2013 19. Adapt or Die: Holdout Publishers Embrace Programmatic - Digiday, September 30, 2013 20. Embrace: - Tech - Data - Automation 21. What are you going to do? 22. Thank you. Dan Ackerman email@example.com www.adap.tv