AD EXTENSIONS IN

ADWORDSPRESENTED BY

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AD EXTENSIONS

There are 7 different Ad Extensions in Search

Network . They are:-

1)Call Extensions

2)Location Extensions

3)Site Links Extensions

4)Seller-Rating Extensions

5)Social Extensions

6)Review Extensions

7)Communication Extensions

CALL EXTENSIONS

It is a extension that allows the phone number to an

Ad

In INDIA doesn't have the Authorization for call

metrics.

Only Google Forwarding numbers only have the call

metrics.

In desktop we can see only Phone Numbers but in the

High-end mobiles we can see the call button.

LOCATION EXTENSIONS

In this Extensions the Ads will Show with in VICINITY

of the location.

If our Ad is presenting in the Right Side of the Page

then it shows only Phone Number, Hyderabad, Ap.

If in case Our ad will Show in the Top of the Web

Page then it will Show the Whole Address and also

Show the Phone Number.

SITE LINK EXTENSIONS

Links to other page is called Site-Link Extensions.

A maximum of 6 site links can be appeared.

Link text length: The link text for each link must be 25

characters or fewer. For languages that use double-width

characters (like Chinese, Japanese, and Korean), the link

text must be 12 characters or fewer.

Accurate and clear link text: Your link text must directly

relate to the content on your ad's landing page. When

users see your ad, they should be able to understand what

kind of product, service, or other content they'll find on

your advertised site.

Unique link text: You can't use the same name for more

than one site link, even if each site link has a different

destination URL.

SITE LINK EXTENSIONS

Use of punctuation and symbols: We don't allowsymbols in link text that serve no purpose otherthan to draw attention to your site links, like addinga ► symbol in your site links. Your link text can'tinclude the following: exclamation marks,punctuation at the beginning of the text, repeatedpunctuation, or emoticons.

No keyword insertion: You can't use the keywordinsertion feature within your link text.

No unauthorized trademarks: We don't allow anytrademarked terms in your link text unless thetrademark owner has requested authorization andwe've approved the use of that trademark.

AD EXTENSIONS

SELLER-RATING EXTENSIONS :

There are given by the Customer to the Seller. It can

Appears of every 30 Unique Reviews.

REVIEW EXTENSIONS :

The user can write the Review it will Shows the Written

Description by the user.

SOCIAL EXTENSIONS :

The advertiser must connect to the Social

networks and if the user will follow then it will

appears these much of persons will be following.

Ex: Twitter , Face book , LinkedIn , Google+ etc…

COMMUNICATION EXTENTIONS

This can come in a few different flavors, such as:

Request a Call – These allow a visitor to input their

number and request a call from the advertiser.

Request an Email – Similarly, by clicking on a plus

box in an ad, the searcher can request an email

from the advertiser.

Sign Up For a Newsletter – As pictured above,

you can simply sign up for an advertiser’s

newsletter right in the search result, without ever

going to a landing page.

NOTE: It is Only for US

DYNAMIC SEARCH ADS

The Dynamic Search Ad is also a text Ad format.

When we are creating the Dynamic Search Ads

then we need to create a new campaign.

Google will Provide the Headline and Destination

Url.

Google Will Decide the Content of Page Index.

NOTE:It doesn’t have Head Line.

It doesn’t have a Destination URL.

DYNAMIC SEARCH ADS

Dynamic Ad Targets:

It is like the Filters

we have different types of Dynamic Ad targets they are

as follow:

1) All webpages: Every single page in your website's

domain.

2) Categories: The Dynamic Search Ads system uses

Google's organic search index for your website to see

the themes of your website content. Once our system

identifies these themes, we create "categories" that

you can target.

DYNAMIC SEARCH ADS

URLs: Pages with URLs containing certain strings

that you specify.

Page title: Pages with titles that contain certain

words. Don't know what a page title is?

Click google.com and look at the top of your

browser window. You should see the page title

"Google" at the top.

Page content: Pages that contain certain words

that you specify.

CREATING DYNAMIC ADS

Here's how to add dynamic ad targets:

1) From your Dynamic Search Ad campaign, click the Auto

targets tab.

2) Click the +Add dynamic ad target button.

3) Choose Add all webpages or Add a group of webpages.

If you choose the latter, select whether to target by category,

URL, page title, or page content. For specific page titles or

page content, add double quotation marks, like "camera" to

terms that you'd like to include.

4) Click Save.

SCREEN SHOTS FOR CREATING

DYNAMIC AD TARGETS

SCREEN SHOTS FOR CREATING

DYNAMIC AD TARGETS

PRODUCT LISTING ADS(PLA)

It is nothing but Google.com having the product like

images , title seller , price etc.

It will appear only in google.com.

If the user need to create a PLA then the user must

and should want to create a new Campaign.

PRODUCT LISTING ADS

TEXT ADS AND PLA’S

These both are the winning combination.

Consumers who are exposed there brands text ads and

PLA’s are more likely to engage with the brand and

complete more valuable actions than those who can see

only text Ads.

A consumer who exposed to both Text Ads and PLA’S is

more likely to…..

Through a spread sheet the products are add to

Merchant center.

Both the links for product target and dynamic Ad target

will displayed the Ad

PRODUCT LISTING ADS

AUCTION INSIDE REPORT :-

It will shows who are the competitors'

inside my Report.

KEYWORD PLANNER TOOL:-

It will help to find out the keywords

which are useful to my business.

ANY QUERIES???

THANK YOU