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Acuvate Aware
Platform to deliver environment-aware content
About Acuvate
10Year in
Industry
100Clients
Worldwide
200+Developers,
Architects, UI/UX & BA/PMs
15+Packaged IP
Solutions
100+ Workflows75+ Intranets
40+ Dashboards15+ Collaboration
workspaces
Acuvate is a Power BI Red Carpet Partner
Intranet and Collaboration Analytics & Data
Process Automation
IndiaHyderabadBangalore
UKSlough
NetherlandsHague
USANew York
Acuvate Aware Platform
Overview
Why Environment Aware Content• Localized content• Targeted content• Customize content for location, weather, user profile, content
consumption pattern
Why Aware Platform• Power existing mobile apps for EAC• Leverage elasticity of cloud (Azure) • Get up and running in no time• Extend and Integrate through Aware adaptors
Functional Features
Tracking
• Record co-ordinates into GIS system
• Drive mobile engagement
• Determine location to be in/out/within geo fence
Geofencing
• Create and modify geo-fences
• Upload content for geo fences
• Choose publishing preferences/channels
Publishing
• Create publishing rules
• Deliver content based on publishing rules and channel preferences
Aware Mobile App
• Display published content
• Perform one time check-in
• Post co-ordinates continuously
• Locate nearby geofences
• Set content preferences
Consumption
• Identify content consumption patterns
• Use machine learning to improve environment-aware content by self-learning from patterns
• Draw or create geo fences – a geo fence is a geographical boundary within which a point of interest (POI) is located. E.g. a store’s location can be a POI and an area of 1 mile surrounding it can be a geo fence
• Geo fence is the core of Aware platform• Configure/upload the content that needs to be published for the defined geo fence• Configure publishing channels for the defined geo fences. Publishing channels include push
notifications, sms, emails etc.
Geo Fencing
• Tracking component records location co-ordinates and other sensory information• Determines if the recorded location co-ordinate is inside a fence, or outside a fence, or is within
a fence• This is called status of the user/device. This status is created in comparison with the previous
location co-ordinates• Records mobile engagement activities (optional) – this includes recording activities such as
opening an offer, usage of app
Tracking
• Used to configure rules to publish content based on the status event• Publishing rules are configured with below additional dimensions
• weather, time (range), geo fence• A rules engine is available as part of the platform for easy customizations
and extensions
Publishing
• Identify content consumption patterns by analysing the number of times the published content was opened, and the amount of time it was looked at
• Use pre-configured machine learning algorithms to improve the accuracy of publishing rules – adapt the rules to identified consumption patterns
Consumption
• App allows user to perform one time check-in or post co-ordinates continuously• On-demand check-in is an option that allows user to post his location co-ordinates
and other environment information manually. E.g. when he could use this option when he reaches near a store and decides to “check out” the available offers
• If user chooses to be tracked continuously, all information is posted at defined intervals
• Locate nearby geofences• Displays the near by geo fences marked on a map (Bing or Google). Useful particularly
in cases where user performs one time check-in by allowing him/her to validate his/her position
• Display published content• All content published to the user’s device through the mobile app using multiple
channels• All content is available for user through the Inbox feature• Set content preferences - Settings• User can choose to set the content preferences using Settings section of the app
Aware Mobile App
Solution Design
Microsoft Azure Stack
Service Fabric
SQL
Queues
Batch
Notification Hub
Mobile Engagement
Machine Learning
Recommendation API
Bot Service
Use Cases
Retail Offers• Publish environment aware offers/coupons and discounts to
users• Domain – Retail, FMCG
Safety and Security• Create geo fences for secure regions• Trigger alerts when devices enter or leave the secure geo fences• Domain - MFG
Asset Tracking• Tag and track assets• Report live asset status on a maps dashboard• Domain – MFG, Healthcare
Use Case – Retail Offers
Acumen Drives Innovation!!!