Drive Your Own Drive Your Own Routes Routes

Get on the Road to Communicating Your Own

Message Online

Cathleen EdgerlyCATA Clean Commute Options

Options: It’s your choice which direction you are going to take

“In the middle of difficulty lies opportunity.”~ Albert Einstein

Strategy + Direction = Success

Curse of Knowledge

Challenge:

Find a new way to get your message across.

Limited Space

What do you really want to say?

Facebook Vs. Twitter

•Launched in 2004, over 750 million ACTIVE users!

•Share stories, contests, videos, your pics., or pics. from others.

•Open discussion

•Targeted advertising

•Customer Service tool

•Direct messages are good for some responses

•Forces you to be short & get to the point!

•Can be useful to connect with partners, highlight what our businesses are doing, etc.

•Credibility & Influence

•Don’t let it be just about press releases

•Don’t issue multiple postings of the same message

Facebook Vs. Twitter

Possibilities are Endless

So many tools –it’s up to you

Marketing Customer Service Route detours Traffic

announcements Pass sales Events

Make the Right ConnectionsThe Power of Partnerships, Pics, & Video

Flashmob

Social media is not a bullhorn

2-way communication Engage Share Hootsuite &other

monitoring tools

It’s Not All About You!

It’s Not All About You!

Cathleen Edgerly(517) 393-7433

cedgerly@cata.org

www.linkedin.com/in/cathleenedgerly

www.facebook.com/cleancommute

www.twitter.com/cleancommute