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Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions. So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift. We’ll also examine various Acquia Lift integrations, including: - Web analytics and reporting with Google Analytics - Firmographic targeting with Demandbase - Social profile targeting with Janrain If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.
Citation preview
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Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Integrate
with 3rd Party Platforms
Dave IngramSolutions ArchitectAcquia
Molly SloanMarketing Programs SpecialistAcquia
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Acquia Lift Capabilities
TestingEasily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs.
TargetingAutomated targeting and explicit rules-based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo-location, device, or even current weather.
ReportingBuild personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.
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What’s the goal?
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How to get there?
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How to measure it?
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“To have a great idea, have a lot of them”
- Thomas Edison
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Architecture
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Resources
• http://docs.acquia.com/lift• http://drupal.org/project/personalize• http://drupal.org/project/acquia_lift• http://drupal.org/
project/visitor_actions
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Thanks! Questions?
