Accelerating Enterprise Small Cell Deployments

Mark Grayson

SCF Release Steering Group

Cisco Distinguished Engineer

March 2015

Accelerating Enterprise Small Cell Deployments

Cisco Public 2© 2015 Cisco and/or its affiliates. All rights reserved.

Radio Transport Packet Core

Network intelligence

Accelerated Enterprise Small Cell Deployments:Change is The New Normal

Licensed

Un-Licensed

IP RAN

Carrier Ethernet

Unified MPLS

MME/SGW/PGW

SGSN/GGSN

ePDG/HNBGW

SON AnalyticsPolicy ANDSF Orchestration

Data Center

UCS Compute

Nexus switching

Orchestration





Licensed

Un-Licensed

IP RAN

Carrier Ethernet

Unified MPLS

MME/SGW/PGW

SGSN/GGSN

ePDG/HNBGW


Data Center

UCS Compute

Nexus switching

Orchestration





Licensed

Un-Licensed

IP RAN

Carrier Ethernet

Unified MPLS

MME/SGW/PGW

SGSN/GGSN

ePDG/HNBGW


Data Center

UCS Compute

Nexus switching

Orchestration





Licensed

Un-Licensed

IP RAN

Carrier Ethernet

Unified MPLS

MME/SGW/PGW

SGSN/GGSN

ePDG/HNBGW


Data Center

UCS Compute

Nexus switching

Orchestration





Licensed

Un-Licensed

IP RAN

Carrier Ethernet

Unified MPLS

MME/SGW/PGW

SGSN/GGSN

ePDG/HNBGW


Data Center

UCS Compute

Nexus switching

Orchestration


Blurring the Segment Boundaries

LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO

MEDIUM ENTERPRISESMB/HOTSPOT

SMALL ENTERPRISE RESIDENTIAL

End-to-End Enterprise Engagement

CXO/

VIP

Remote

Branch

Regional

Office

Campus

HQRemote

Workers

• From <150 to

>50,000 sq.m

• From 4 to 64 users

per AP

• From single unit

deployments to 40

unit in-building

systems

• Supporting

autonomous, P2P

grid and virtualized

controller based

systems

CHANGING

ARCHITECTURE


End-to-End System Evolution

Virtualized Controller

Virtualized Packet Core

Physical Network Function

Macro Cell Network

Core

Network

(Optional)

Security

Gateway

Macro

Cells

Small Cell Network

Core

Network

Small Cell

Gateway/C

onc.

Enterprise

Small Cells

CHANGING

ARCHITECTURE


LARGE ENTERPRISE PUBLIC SPACE OUTDOOR/METRO

MEDIUM ENTERPRISESMB/HOTSPOT

SMALL ENTERPRISE RESIDENTIAL

PNF

Addressing E2E System Evolution

Core Network

Small Cell

Gateway

IP/E

Backhaul

CHANGING

ARCHITECTURE

Core Network

Small Cell

Controller

IP/E

Fronthaul


Virtualized and Traditional ApproachesLowing barriers for Accelerated Adoption

Solution

Release

Release

Architecture

Customer

Strategy

Customer

Operational

Model

Segments

Typical

Customer

Deployment

Radio

Technolog

y

Traditional

• Multi

Region/National

Strategic

Initiative

• Expect Large

Scale Year 1

• Large – XL

Centralized

Network & Ops

• National Focus

• Residential

• Small/Medium

Enterprise

• Large

Enterprise

Yr 1 >10K

APs

3G or 4G

3G and 4G

Mix

With Wi-Fi

vHetNet

• Immediate

business

problem focus

• Ready to start

TODAY

• CapEx

Constrained

• Small to Large

Central or

Decentralized

• Separate

Operating

Regions

• VIP

Residential

• Small/Med

Enterprise

• Large

Enterprise

Yr 1 – 10K

APs

3G or 4G

3G and 4G

Mix

With Wi-Fi

CHANGING

DEPLOYMENT


Deploy and ActivatePhysical LayoutSoftware Functions and

Blade MappingSolution ID

MGMT

CORE

CORE

EMPTY

EMPTY

EMPTY

EMPTY

EMPTY• Select

• POD

• Scalability

• Click to Deploy

• Identify Customer

• Small Cell Install

• Provision, Activate, Verify

Accelerated Enterprise Deployment Fully Virtualized HetNet

Remote Small Cell Monitoring and Troubleshooting System Wide Monitoring and KPIs

CHANGING

DEPLOYMENT

Blade Configuration• vMgmt SW Blade - 1

• vCore SW Blade – 2


vHetNet Delivering Powerful Financial Benefits

vHetNet provides significant OpEx Benefits to MNO’s while Enabling

them to start FAST and Pay as they Grow

Key OpEx Saving

• Optimized Initial Solution Insertion with

Ease of Installation GUI

• Expedited Time to Market

• Simplified Operational Management

• Efficient Network Expansion approach

• Ongoing Software Management

Efficiency

CHANGING

DEPLOYMENT


Small Cell Value ChainMoving beyond simple coverage/capacity

• Engage

shoppers

• Drive visits

• Increase AOV

• Enhance

customer

service &

loyalty

• Service

residents &

guests

• Sell capacity

• Drive

incremental

services sales

• Event

navigation

• Service the

traveller

• Increase in-

airport spend

• Promote

airport retailers

• Reduce

patient stress

• Promote

health

• Build brand

loyalty

• Build fan

excitement

• Increase in-

venue spend

• Sell more

tickets

• Guided tours

Retail and

Malls

Higher Ed and

StadiumsHealthcare

Travel and

Airports

Hospitality and

Convention

• Enhance

education

• Promote visits

• Increase

loyalty

• Increase

donations

Museums and

Attractions

CHANGING

VALUE CHAINS

Introducing Cisco Mobility IQ Unlocking the Power of Visual Network Knowledge

Network Operations Experience

Network IQ

Marketing Experience

User IQ

Managed Services Experience

Business IQ

Mobility IQ

on Cisco Cloud Services

Aironet/Meraki

Connect Analytics

MSE/WLC/PI

vHetNet

SON/ASR5000

Series

SP Wi-Fi 3G, LTE

On Premises

ISV

3rd Party Apps

Data Sources

EMSP Connectors

CHANGING

VALUE CHAINS

Intelligence in Motion Transforms Profitable Business Outcomes

Network Health

Location

Repeat Visit

Social

Sentiment

Footfall

Dwell time

Social Trends

App

Web

Activity

Device

Intelligencein Motion

Intelligence in Motion Transforms Profitable Business Outcomes

LocationWhat’s the health

of my network?

How do I improve customer experience?

Where do I take the business?

Operational

Excellence

RetentionCustomer Satisfaction

ValueExpansion


Hosted framework to provide insights from the network infrastructure

Single interface to Monitor & Monetize

Agnostic to any access technology

Seamless integration with existing Network Elements

Collect and Correlate across many telemetry sources

Leverage Cisco Cloud Services for scale

API framework for partner eco-system

Role based access delivering visibility to SP’s enterprise customers

Cisco Intelligence – As a Service

Network Elements &

3rd Parties

Mobility IQ: Visual Network KnowledgeFor our customers AND our customers’customers

CHANGING

VALUE CHAINS


Differentiating with Cloud Based Intelligence

Network

Intelligence

Real Time Visibility, Network KPI

24/7 support

API integration

User

Intelligence

Network Intelligence +

Location and User Analytics

Traffic flow visualization

Business

Intelligence

User Intelligence +

Enterprise Dashboard,

Notifications and Rules Engine

CHANGING

VALUE CHAINS


A common cloud framework for delivering network, user and business intelligence

Delivering common look and feel for Service Providers delivering managed Wi-Fi and Small Cell offerings

Unified Approach for Carrier Wi-Fi and Licensed Small Cell Deployments

CHANGING

VALUE CHAINS


Cisco Advantage: Solution & PresenceUnique capability plus market leading installed base

CISCO

Unique Value Proposition

Addresses Network

Coverage Challenges

Targets emerging in-building voice/data opportunity

3G/4G radio and Wi-Fi integration

Cisco’s business markets presence

Demand generation via Cisco

Channels & Partners

Leverage next

generation 802.11ac Wi-

Fi refresh

• Wi-Fi Market Share – Enterprise Business Sectors

59%

• Cisco Wi-Fi access points sold in USA 2010-14

3.75m+

• Cisco 36/3700 access points sold in USA 2012-14

460k+

• Cisco partners accessible through US managed partner ecosystem

9k+

• Cisco Commercial, Public Sector &Enterprise Customers in USA

100k+

+

CHANGING

COMMERCIAL

MODELS


Channel EnablementPath to Accelerated Consumption

1 Installed Base Intel’

• 100k named business

accounts

• 3.1m businesses serviced

through Partner Ecosystem

- 9k US Partners

• 3.75m installed base of WiFi

AP’s – 460k w/ Clip-On

capability

2 Targeted Filtering

By Account / sub-branch /

location – Zip:

• Equipment deployed - e.g: # /

type of Wifi AP

• Date of deployment – by Qtr

• Partner Name (if applicable)

• Managed Services Clients

Y/N

• Industry Sector

3 Priority Clustering

• Network data – capacity /

coverage

• Registered issues

• Cisco/Partner Leads

4 Qualify

• Cisco expert resources

• Partner ecosystem

resources

• Tools –site test

• Location specialized data –

potential Cisco investment

VALIDATION

Partner Intel’

Cisco Acc’s

Network Data

5 Get the job done!

• Tooling & Training – Cisco

investment

• Project Management – incl.

Partner coordination

• Design & install sign off to

[Operator X] KPI’s

CHANGING

COMMERICIAL

MODELS


Deployment requirements blurring boundaries between residential through to large enterprise

Evolving architecture recognizing role of virtualized controller across all segments

Lowering barriers to deployment with virtualized HetNet Core networks – solving immediate business focus with OpEx savings

Evolving value chains with cloud based dashboard scaling to deliver small cell based business intelligence

Channel enablement to leverage installed infrastructure via managed partner ecosystem

Accelerating Enterprise Small Cells:Its more than just technology!

23© 2015 Cisco and/or its affiliates. All rights reserved.

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Accelerating Enterprise Small Cell Deployments