Accelerate Digital London Morning Presentations

Business Morning Sessions

17th July 2014

Accelerate Digital London

From Digitally Disrupted to Digital Disrupter

Ben Salama, MD Accenture Digital@Bensalama1

Copyright © 2014 Accenture All rights reserved.

3Copyright © 2014 Accenture All rights reserved.

What is Digital?



Digital–physical blur



From workforce to crowdsource:Rise of the borderless enterprise



Data supply chain:Putting information into circulation



Harnessing Hyperscale:Hardware is back (and it never really went away)



Business of Applications:Software as a core competency in the digital world



“Built to survive failure” becomes the mantra of the nonstop business



Digital on the inside



Improving the Customer Journey



Re-architecting click and collect


Copyright © 2014 Accenture All rights reserved.13

RBS 6 NationsNo 1 sports app in UK and Ireland one week after launch


Copyright © 2014 Accenture All rights reserved.14

BT SportOne million downloads within two months of launch


Questions

Ben Salama, MD Accenture Digital@Bensalama1


Five best practices for digital business success

Bryan Kirschner

@apigeeinstitute

@bryan_kirschner

[email protected]

http://apigee.com/institute

mailto:[email protected]


Five best practices for digital business success

Bryan Kirschner

@apigeeinstitute

@bryan_kirschner

[email protected]


7

mailto:[email protected]


http://apigee.com/institute 18

What is digital business?





Business is creating value with resources


Resources


Resources


“Coming soon, 1 billion new ticket

stations”

Resources!


In the past, every great business had to be great at creating value with resources

Now every great business must be great at creating value with

digital resources


The new Digital Shadow: 45% CAGR for devices & data

25

2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E

PC Phone/Tablet IOT/Wearables Data (GB)

Ratio of 1 device + 1 GB of data per human worldwide

Source: Apigee Institute analysis of multiple data sources including IDC, World Bank, United Nations, and BI Intelligence

Inde

x

Figure scaled to 1:1


Digital Leaders are outperforming Digital Laggards

26

New Products & Services

Market Share

Gross Revenue

Customer Satisfaction

Leaders: top 2 quartiles on Apps, APIs & Data Analytics

Outperformed a lot Outperformed a little

Laggards: bottom 2 quartiles on Apps, APIs & Data Analytics

Outperformed a lot Outperformed a little

Comparison of company's performance to others in the sector over last 12 months

Margin0

25

50

75

100

31

1024

13

37

1528

1223

11

73

43

72

49

79

55

74

50

67

46

Per

cen

tag

e

Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321


Creating value from digital with Apps, APIs & Analytics

27


Digital LeadersDigital Laggards

Market Leaders

Market Laggards

1. Embrace change as critical

3. Appoint digital leader

4. “Outside-in” IT

5. Strategic external resources

3x

5x

3x

4x

4x

6x

6x

13x

Raising the odds of success: empirical patterns

31%

34%

15%

19%

11%

2. Declare digital transformation 4x 4x

Source: Three Apigee Institute Surveys of business and IT decision makers at companies with over $500M in annual revenue; total n = 1,321



29

“The number of connected devices-from smartphones to smart cars and even wearable computing devices-is heading for a tipping point at which most work,

play, and commerce will have a digital dimension. As a result, software will touch nearly all social interactions or commercial transactions, with the

potential to generate data of unprecedented scope.”

How relevant is this to your company’s competitive position over the next five years?

Extremely relevant (5)

Not at all relevant(1)

4 3 2


“The number of connected devices-from smartphones to smart cars and even wearable computing devices-is heading for a tipping point at which most work, play, and commerce will have a digital

dimension. As a result, software will touch nearly all social interactions or commercial transactions, with the potential to generate data of unprecedented scope.”

Extremely relevant (5) 4 3 2 Not at all relevant (1) -

25

50

75

40

52

72 0

22

39

30

62

Digital Leaders Digital Laggards

Relevance to company’s competitive position over the next five years

Per

cen

tag

e

Source: Apigee Institute Survey of IT decision makers at companies with over $500M in annual revenue; total n = 800



2 & 3 Declare digital transformation & appoint leader

31

Source: Apigee Institute Survey of executives at companies with over $500M in annual revenue; total n = 321

We use the phrase “digital transformation” or something

similar…

Senior-most person responsible for digital transformation is…


2 & 3 Declare digital transformation & appoint leader

32

Source: Apigee Institute Survey of executives at companies with over $500M in annual revenue; total n = 321

We use the phrase “digital transformation” or something

similar…

Senior-most person responsible for digital transformation is…

Digital Leaders Digital Laggards0

25

50

75

100


Mastering delivery of Apps…exceeding expectations for

• Number

• Time

• Cost

• Quality

• Business impact

33

Please rate how well each word or phases describes the information technology (IT) organization at your company using a scale from 0 to 10, where 0 is not at all and 10 is extremely well.

versus

4. Outside in IT


4. Outside in IT

34

0% 75% 150% 225%0

0.1

0.2

0.3

0.4

Corr

ela

tion w

ith A

pp m

ast

ery

Percent App masters differ from market average

Outside in

How well does this word or phrase describe the IT organization at your company?




35

“The digital economy demands rapid innovation at scale. Fortunately, services including IaaS, PaaS, & MBaaS are more flexible

and scalable than external resources previously available to IT. Companies mastering a “cloud first” and strategic approach to

external resources will have a competitive advantage delivering digital experiences at the pace of the market.”

How relevant is this to your company’s competitive position over the next five years?

Extremely relevant (5)

Not at all relevant(1)

4 3 2


“The digital economy demands rapid innovation at scale. Fortunately, services including IaaS, PaaS, & MBaaS are more flexible and scalable than external resources previously available to IT.

Companies mastering a “cloud first” and strategic approach to external resources will have a competitive advantage delivering digital experiences at the pace of the market.”

Extremely relevant (5) 4 3 2 Not at all relevant (1) -

25

50

4144

13

1 0

17

46

25

9

0


Per

cen

tag

e

Digital Leaders Digital Laggards

Relevance to company’s competitive position over the next five years



1. Embrace change as critical to the competitive position of the company

2. Declare digital transformation…

3. …with explicit (C-level) leadership

4. Outside-in IT, customer experience-centric, ecosystem-oriented

5. Make strategic use of external resources: MBaaS, PaaS, “cloud first”

Raising the odds of being a great (digital) business

37

6. Join the Apigee Institute: http://apigee.com/institute

7. Join us at live SF Sept 8-10: http://iloveapis2014.com/


http://iloveapis2014.com/



Thank you

July 17, 2014

@apigeeinstitute

@bryan_kirschner

institute @apigee.com

Technology

Accelerate Digital London Morning Presentations