ABSTRACT thinking  for  

CONCRETE  solu.ons  

@creaxnv  

Examples  are  focusing  on  the  following  topics.  §  Design  for  disassembly  §  Modularity  §  Dematerializa.on  

CLASSICAL  DESIGN  PROCESS  

Research   Concept   Design  

CLASSICAL  DESIGN  PROCESS  

Research   Concept   Design  

FUZZY   FOCUS  

CLASSICAL  DESIGN  PROCESS  

Research   Concept   Design  

FUZZY   FOCUS  

The  classical  design  process  is  oOen  unstructured  in  the  beginning,  companies  loose  .me,  resources  and  focus.    This  phase  is  referred  to  as  the  fuzzy  front-­‐end  of  innova.on.  

STRUCTURED  DESIGN  PROCESS  

Research   Concept   Design  

FOCUS  FUZZY  

At  CREAX  we  believe  a  structured  innova.on  method  can  help  you  in  simplifying  this  difficult  process.  

How  to  unfuzzy  the  fuzzy  front-­‐  end?  

Abstract  thinking.  

Abstract  thinking.  

Abstract  thinking  can  help  you  in  structuring  the  innova.on  process,  however  the  formula.on  in  it  itself  is  also  kind  of  abstract…    In  this  presenta.on  you’ll  discover  a  prac.cal  checklist  for  abstract  thinking  for  concrete  idea  genera.on.  

The  product  on  this  slide  is  an  innova.ve  safety  knife  by  Slice.      Let’s  try  to  describe  it.  

curved  textured  

blunt   hollow  

Each  product  can  be  described  by  a  combina.on  of  its  proper.es,  we  call  this  it’s  product  DNA.  

Method by AULIVE

to  protect

to  grip

to  hang to  grip

to  avoid  injury to  store  knives

No.ce  the  rela.on  between  

each  property  &  func.on.    The  func.on  of  a  product  is  defined  by  the  specific  combina.on  of  its  proper.es.  

20  generic  proper.es  to  solve  problems  

Method by AULIVE

20  generic  proper.es  to  solve  problems  

In  the  fiOies  a  Russian,  scien.st  Genrich  Altshuller,  discovered  a  list  of  trends  of  evolu-on  to  solve  all  problems  in  the  world.  These  trends  were  based  on  the  solu.ons  described  in  patents.    At  CREAX  we  use  these  property  changes  as  checklist  to  force  our  product  in  all  possible  idea  direc.ons  and  thus  accelera.ng  our  innova.on  process.  

Method by AULIVE

14

All problems?  

Because  of  this  level  abstrac.on  the  systema.c  method  is  able  to  generate  solu.ons  across  all  products  and  industries.      So  yes  Angus,  all  problems.  

Let’s  look  at  some  examples  in  the  following  fields.    Design  for  disassembly  Modularity  Dematerializa.on  

Let’s  look  at  some  examples  in  the  following  fields.    Design  for  disassembly  Modularity  Dematerializa.on  

INTEGRATION  

Mono  system   Bi  system   Polysystem  

This  table  has  an  integrated  zipper  for  assembly.    Zip  me  up  

Method by AULIVE

Benjamin Vermeulens Flatpac

Benjamin Vermeulens Flatpac

STATE  

Solid   Liquid/gas   Field  

Dutch  designer  Benjamin  Vermeulen  got  inspired  by  the  inability  of  some  people  to  assemble  IKEA  furniture.    He  explored  different  routes  to  make  this  even  more  easy.  His  Flatpac  series  have  magne.c  connec.on  points  and  just  click  in  place.    Even  the  hinges  are  integrated  by  these  magnets.  

Method by AULIVE

SURFACE  

Smooth  surface   2D  protrusions   3D  protrusions  

Quinze  &  Milan  integrated  the  screw  func.on  in  the  legs  of  the  chair.    A  simple  surface  modifica.on  makes  sure  the  chair  can  be  assembled  without  tools.  

Method by AULIVE

I 21  

COORDINATION  

Non-­‐coordinated  ac.on   Coordinated  ac.on   Ac.on  during  intervals  

By  using  shape  memory  polymers  products  can  ac.vely  be  disassembled.    As  soon  these  plugs  and  screws  are  heated  they  change  shape  and  the  products  disintegrate.  This  coordinated  ac.on  offers  an  alterna.ve  to  the  conven.onal  shredding  process.  

Method by AULIVE

COORDINATION  

Non-­‐coordinated  ac.on   Coordinated  ac.on   Ac.on  during  intervals  

In  case  the  Volkswagen  XL1  arrives  on  its  roof  explosive  make  sure  the  doors  are  removed  and  passengers  can  escape.    This  coordinated  ac.on  is  used  by  the  NASA  to  remove  fuel  tanks  from  the  space  shufle.    

Method by AULIVE

Design  for  disassembly  Modularity  Dematerializa.on  

Land peel by Yamashita

SURFACE  

Smooth  surface   2D  protrusions   3D  protrusions  Method by AULIVE

Land peel by Yamashita

SURFACE  

Smooth  surface   2D  protrusions   3D  protrusions  

A  carpet  is  nothing  more  than  a  flexible,  rectangular  piece  of  fabric.    However  by  changing  its  surface  it  can  be  transferred  in  a  chair,  table  or  desk.  

Method by AULIVE

SEGMENTATION  

Monolithic   Segmented   Powder  Method by AULIVE

SEGMENTATION  

Monolithic   Segmented   Powder  

Electronic  devices  are  not  designed  to  last  and  get  thrown  away.  Usually  it’s  only  one  of  the  components  which  causing  the  problem.    Phonebloks  offers  the  possibility  to  exchange  component  by  component,  which  we  call  segmenta.on  of  your  product.    Phonebloks  was  taken  over  by  Motoral  and  is  now  in  development.  

Method by AULIVE

Design  for  disassembly  Modularity  Dematerializa.on  

I

SMART  AUDITORIUM  CHAIR  

29  Jumpseat by Ziba

FLEXIBILITY  

Immobile   Mul.ple  joints  

Completely    flexible  

Method by AULIVE

I

SMART  AUDITORIUM  CHAIR  

30  Jumpseat by Ziba

FLEXIBILITY  

Immobile   Mul.ple  joints  

Completely    flexible  

To  conserve  space  in  their  new  auditorium  Ziba  had  to  be  crea.ve.  They  used  a  combina.on  of  flexible  plywood  and  sheet  steel  as  an  alterna.ve  to  movie  theatre  sea.ng.    This  flexible  sea.ng  nearly  disappears  when  not  in  use.  

Method by AULIVE

OPPOSITES  

Method by AULIVE

Challenging  dominant  logic.  Why  should  the  legs  of  table  be  fixed  to  the  table  top?    By  using  opposite  forces  this  table  is  both  fixed  and  loose  at  the  same  .me.    

Method by AULIVE

SURFACE  

SURFACE  

Smooth  surface   2D  protrusions   3D  protrusions  Method by AULIVE

Method by AULIVE

SURFACE  

SURFACE  

Smooth  surface   2D  protrusions   3D  protrusions  

Glue  is  geing  banned  from  most  industries  and  researchers  are  looking  for  alterna.ves.    Inspired  by  the  gecko’s  ability  to  scale  even  the  smoothest  surface  scien.sts  are  designing  glueless  tapes.  The  surface  of  it’s  toes  seem  to  be  the  secret.  

Self assembling chair

35

AUTOMATION  

Human   Human  +  automated  tool  

Fully  automated  tool  

Method by AULIVE

36 Noumenon

Designer  Carl  Desmet  has  used  a  shape  memory  polymer  to  make  this  chair.    The  chair  is  compressed  and  transported  flat,  but  by  the  addi.on  of  heat  the  chair  automa.cally  gets  its  final  shape.  

Method by AULIVE

SEGMENTATION  

Monolithic   Segmented   Powder  Nervous Kinematics Method by AULIVE

SEGMENTATION  

Monolithic   Segmented   Powder  Nervous Kinematics

Method by AULIVE

SEGMENTATION  

Monolithic   Segmented   Powder  Nervous Kinematics

Kinema.cs  is  a  system  for  3D  prin.ng  that  creates  complex,  foldable  forms  composed  of  connected  modules.      Because  of  this  segmenta.on  tex.le  crea.ons  bigger  than  the  3d  printer  build  volume  can  be  produced.  

Method by AULIVE

PROPERTY  FUNCTION  RELATION  

What  do  I  change,  what  do  I  gain?  

SYSTEMATIC  INNOVATION  

WWW.CREAX.COM  

Inspired?  We  help  companies  with  their  innova.on  challenges.  problem  solving  –  product  innova.on  –  process  innova.on  technology  transfer  –  new  applica.ons  and  markets    Diederik  Syoen  -­‐  Marke.ng  Manager  ds@creax.com    www.creax.com  t    +32  (0)  56  23  94  94