Absolute Radio June 2011

Brand Update

June 2011

Absolute Radio NetworkJune 2011 Brand Update

Rajar dataDiary data, 15+ Adult National sample

Harris InteractiveOnline CACI data 16+ National sample all adults

Digital KPIsGoogle Analytics and internal data

Communications SummaryTop PR campaigns and evaluation

UK Radio MATRIXAbsolute Radio Network Total Commercial Market Size

2010 Q4 2011 Q1 2011 Q2 2010 Q4 2011 Q1 2011 Q2 2010 Q4 2011 Q1 2011 Q2 Change Source

Share of Airtime revenues - - - 3.7% 3.5% 3.2% £71,076 £68,972 £63,853 -7% ARRI (000s)

Share of Branded content revenues - - - 12.4% 9.8% 10.9% £14,667 £12,075 £13,184 +9% ARRI (000s)

Share of 15+ Analogue Hours 0.7% 0.9% 1.1% 1.6% 2.1% 2.5% 700,546 691,569 701,005 +1% Rajar estimate (000s)

Share of 15+ London Analogue Hours 1.6% 2.7% 3.3% 3.1% 5.0% 6.2% 128,858 135,430 138,275 +2% Rajar estimate (000s)

Share of 15+ Digital Hours 4.0% 3.8% 5.2% 9.7% 9.5% 12.6% 261,720 280,498 289,235 +3% Rajar estimate (000s)

Share of 15+ London Digital Hours 5.8% 4.9% 6.5% 12.7% 11.3% 15.1% 58,794 66,202 69,634 +5% Rajar estimate (000s)

Share of 15+ UK Live Streamed hours 1.9% 2.5% 3.9% 5.1% 7.2% 9.0% 31,994 38,587 34,322 -11% Rajar estimate (000s)

Share of 15+ London Live Streamed hours 2.0% 4.3% 7.8% 4.1% 10.6% 15.0% 7,947 9,861 8,654 -12% Rajar estimate (000s)

Share of Radio peer groups visits - - 3.1% 13.5% 12.5% 25,262 26,717 24,384 -9% Nielsen (000s)

Share of Radio peer groups page views - - 4.3% 18.7% 14.9% 181,479 182,137 128,608 -29% Nielsen (000s)

Share of app downloads 10% 22% 10% 22% 6,000 10,000 Industry estimate (000s)

Share of Social ‘LIKES’ - - 8% 9% 9% 1,034 1,150 1,459 +27% Facebook (000s)

Share of monthly YouTube views 17% 19% 20% 18% 20% 21% 7,442 10,760 7,502 -30% YouTube (000s)

Share of Twitter followers 10% 11% 9% 19% 21% 17% 355 461 643 +39% Twitter (000s)

RAJAR

UK Adults 15+ listening diary

Qtr 3, 2008 – Qtr 2, 2011

Total Adult hours highest for AR since brand launch and highest in ten years for AR-Network

15+ HoursQ3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11

Q2 11 v Q3 08

Absolute Radio 14,411 10,606 12,037 11,309 11,038 11,272 11,047 11,762 12,239 9,467 10,457 14,310 -1%

Absolute Radio Network 15,919 11,646 13,248 12,837 12,272 12,484 13,996 14,623 18,192 15,867 17,625 24,304 +53%

Total Absolute Radio Total Absolute Radio Network

14,41115,919

10,60611,64612,037

13,248

11,30912,837

11,03812,272

11,27212,484

11,047

13,996

11,762

14,623

12,239

18,192

9,467

15,867

10,457

17,625

14,310

24,304

Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11

AR – Network Reach moving ahead of Virgin’s pre-launch Reach for first time and Reach recovery for AR

15+ ReachQ3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11

Q2 11 v Q3 08

Absolute Radio 2,292 1,489 1,693 1,691 1,587 1,493 1,396 1,587 1,654 1,375 1,394 1,648 -28%



2,292

2,602

1,489

1,6881,6931,878

1,691

1,879

1,587

1,805

1,4931,673

1,396

1,822

1,587

2,020

1,654

2,405

1,375

2,223

1,394

2,379

1,648

2,897


London HoursQ3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11

Q2 11 v Q3 08

Absolute Radio 6,509 5,846 5,461 5,292 5,670 5,946 5,542 6,014 7,165 4,173 5,487 6,602 +1%



6,5096,921

5,8466,321

5,461

6,199

5,292

6,0555,670

6,3065,946

6,650

5,542

6,861

6,014

6,8637,165

8,997

4,173

5,6725,487

7,313

6,602

9,923


Listening Hours in London increased 20% for Absolute Radio and 36% for the Network – highest since launch

Reach increased 18% for Absolute Radio while the Network increased 22%, moving ahead of VR pre-launch audience for first time

15+ ReachQ3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11

Q2 11 v Q3 08

Absolute Radio 2,292 1,489 1,693 1,691 1,587 1,493 1,396 1,587 1,654 1,375 1,394 1,648 -28%



2,292

2,602

1,489

1,6881,6931,878

1,691

1,879

1,587

1,805

1,4931,673

1,396

1,822

1,587

2,020

1,654

2,405

1,375

2,223

1,394

2,379

1,648

2,897


London ReachQ3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11

Q2 11 v Q3 08

Absolute Radio 980 819 919 882 877 803 690 821 911 674 724 832 -15%

Absolute Radio Network 1,078 874 995 967 971 875 847 939 1,123 850 1,008 1,138 +6%


980

1,078

819874

919

995

882

967

877

971

803

875

690

847821

939911

1,123

674

850

724

1,008

832

1,138


London Reach increased 15% for Absolute Radio and 13% for the Absolute Radio Network – highest for 3.5 years

Rajar still under reported Absolute Radio’s UK internet weekly live streaming listening by 53% in Q2

Server Logs (UK) Rajar (UK)

401

323

445

218

554

228

596

286

495

385

628

390

618

303

754

518

779

367

Absolute Radio Weekly Internet Listening

W2:09 W3:09 W4:09 W1:10 W2:10 W3:10 W4:10 W1:11 W2:11

Source: Absolute Radio & Rajar

HARRIS INTERACTIVE

UK Adults 16+ online omnibus

August 2010 – July 2011

Oct-0

8

Dec-0

8

Feb-0

9

Apr-09

Jun-0

9

Aug-09

Oct-0

9

Dec-0

9

Feb-1

0

Apr-10

Jun-1

0

Aug-10

Oct-1

0

Dec-1

0

Feb-1

1

Apr-11

Jun-1

10.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Absolute Radio Network’s National Awareness

Unprompted Awareness Prompted Awareness

Un

pro

mp

ted

Aw

are

ne

ss

Pro

mp

ted

Aw

are

ne

ss

Brand awareness held steady at 5.8% unprompted while prompted dropped 0.1 of a point to 36.2%

Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

Absolu

te N

etwork

Absolu

te R

adio

Absolu

te C

lass

ic R

ock

Absolu

te 8

0s

Absolu

te R

adio

90s

Absolu

te R

adio

00s

Absolu

te R

adio

Ext

ra05

10152025303540 36.2

25.5

14.0 12.6 10.78.0 7.4

National Prompted Awareness

Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11

The AR Network’s prompted awareness dipped 0.1 of a point to 36.2%


Radio

1

Radio

2

Radio

4

Heart

Capita

l

Class

ic F

M

Five

Live

Kiss

Smooth

Mag

ic

Real R

adio

Absolu

te N

etwork

Absolu

te R

adio

Talk

Sport0

10

20

30

40

50

60

70

80

56.250.1

32.324.9

21.718.6 17.4

10.8 9.0 8.0 7.7 5.8 5.3 4.4

National Unprompted Awareness


BBC Radio 1’s spontaneous awareness increased 0.3 of a point to 56.2%


18.7m UK adults (36.2%) are now aware of an Absolute brand station

Class

ic F

M

Capita

l

Heart

Kiss

Virgin

Rad

io

Mag

ic

Talk

Sport

Smooth

Kerra

ng

Absolu

te N

etwork

Absolu

te R

adio

Xfm0

10

20

30

40

50

60

70

80

90

75.669.3

65.157.9

50.6 47.643.7

39.0 38.0 36.2

25.5 24.0

National Prompted Awareness



Class

ic

Capita

l

Heart

Kiss

Mag

ic

Virgin

Rad

io

Talk

Sport

Kerra

ng

Smooth

Absolu

te N

etwork

Absolu

te R

adio

Xfm0

10

20

30

40

50

60

70

80

90

75.5 73.9 73.365.4

57.2 55.251.1

45.0 44.841.4

32.1 32.0

National 25-54 Prompted Awareness


The Network’s 25-54 prompted awareness remained steady at 41.4%


Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11

6

2

44

7 7

6

3 3 4

87

13

8

7 7

8 8 8

56

4

6

5

Spontaneous Awareness of Virgin Radio

P1s Linear (P1s) P2s Linear (P2s)

Only 7% of our core (P1s) and 5% of our users (P2s) now refer to us as Virgin Radio


Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-110

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Monthly Above the Line Marketing Value

Capital FM Heart Magic Real Absolute Kiss

Capital received an estimated £3.3m in above the line marketing over the past year

Source: Nielsen AdDynamix

1,028

141 198

972

590

112

803

1,559

701

416

162

910

DIGITAL KPIS

Internal data and Google Analytics

The Network sites generated 5.4m page views from 1.8m visits in June

4,691,993.33

5,352,135.005,424,291.33

5,518,758.00

5,124,448.005,101,078.33

5,234,838.005,182,229.67

5,507,174.00

5,335,344.005,361,333.675,420,259.00

Absolute Radio NetworkSite Page Views (millions)

Source: Google Analytics (Three-Month Rolling Average)

1,277,367.671,401,128.001,432,061.331,465,391.001,417,098.671,397,132.001,436,674.001,467,473.33

1,639,908.671,666,990.001,755,548.001,775,807.00

Absolute Radio NetworkSite Visits (millions)

67% (1.2m) of the visits to the Network sites were from the UK, best month to date

Jul 2010

Aug 2010

Sep 2010

Oct 2010

Nov 2010

Dec 2010

Jan 2011

Feb 2011

Mar 2011

Apr 2011

May 2011

Jun 2011

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,197,205

578,602

Network Site Visits per Month

UKNon-UK


72% (3.9m) of the Network’s 5.4m total page views this month were from the UK

Jul 2010

Aug 2010

Sep 2010

Oct 2010

Nov 2010

Dec 2010

Jan 2011

Feb 2011

Mar 2011

Apr 2011

May 2011

Jun 2011

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

3,905,124

1,515,135

Network Site Page Views per Month

UKNon-UK


NetRatings estimates our online audience increased 13% this month while page views increased 29%

Unique Audience (000) Total Page Views (000)

Apr-11 May-11 Jun-11 Change Apr-11 May-11 Jun-11 Change

Heart FM Websites 383 411 546 +33% 7,100 7,026 8,654 +23%

95.8 Capital FM 245 393 410 +4% 1,904 4,443 4,862 +9%

talkSPORT 242 368 382 +4% 2,532 3,883 4,471 +15%

Classic FM 297 303 325 +7% 7,839 4,931 3,946 -20%

Absolute Radio Network 203 235 266 +13% 5,658 5,911 7,646 +29%

Real Radio 113 142 238 +68% 2,046 2,597 2,732 +5%

KISS 187 220 200 -9% 5,833 4,131 4,146 +0%

Magic 105.4 104 145 170 +17% 1,902 2,428 2,149 -11%

Smooth Radio 87 128 139 +9% 1,583 1,892 2,764 +46%

Planet Rock 108 89 98 +10% 4,021 1,086 3,223 +197%

XFM Online 44 73 90 +23% 165 1,082 1,298 +20%

LBC 58 72 78 +8% 690 1,230 804 -35%

Absolute Radio Network stations streamed 6.9m hours of live content to the UK this month, down 1%

Absolute Radio Network

Absolute Radio Sub-Brands0.0

1,000,000.0

2,000,000.0

3,000,000.0

4,000,000.0

5,000,000.0

6,000,000.0

7,000,000.0

8,000,000.0

6,852,191.7

3,359,034.7 3,493,157.0

UK Streamed Hours Three Month Average


Worldwide streaming dipped 2% across the Network to 11.4m hours this month

Absolute Radio Network

Absolute Radio Sub-Brands0.0

2,000,000.0

4,000,000.0

6,000,000.0

8,000,000.0

10,000,000.0

12,000,000.0

14,000,000.0

11,422,740.0

5,128,497.3

6,294,242.7

Worldwide Streamed Hours Three Month Average


2.13m installs of Absolute Radio Mobile Smart phone Apps to date, currently averaging 21,100 per week

Jul 2

010

Jul 2

010

Aug 201

0

Aug 201

0

Sep 2

010

Sep 2

010

Oct 2

010

Oct 2

010

Nov 20

10

Nov 20

10

Dec 2

010

Dec 2

010

Jan 2

011

Jan 2

011

Feb 2

011

Mar

201

1

Mar

201

1

Apr 201

1

Apr 201

1

May

201

1

May

201

1

Jun 2

011

Jun 2

011

0.0

500,000.0

1,000,000.0

1,500,000.0

2,000,000.0

2,500,000.0

Total Absolute Radio Mobiles App Installs

iPhone Nokia Blackberry Android Windows

Source: app stores

The mobile apps had 219,000 combined ‘active users’ this month who generating 1.6m total sessions

Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11

213,337221,587211,016

233,360

259,065245,763

218,569

Active Monthly Users (000s)

Source: Flurry and Spodtronic

Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11

1,217,931.0

1,649,659.01,559,341.0

1,738,289.0

1,966,296.01,875,179.0

1,607,514.0

Listen ‘tune-in’ Sessions (millions)

Record 4 million podcasts downloaded this month, 59 million since brand launch – Audio on Demand

Jul 2010

Aug 2010

Sep 2010

Oct 2010

Nov 2010

Dec 2010

Jan 2011

Feb 2011

Mar 2011

Apr 2011

May 2011

Jun 2011

0.0

500,000.0

1,000,000.0

1,500,000.0

2,000,000.0

2,500,000.0

3,000,000.0

3,500,000.0

4,000,000.0

4,500,000.0

3,839,968.03,634,553.03,499,623.0

3,016,646.02,897,466.0

3,389,134.03,425,603.03,249,856.03,622,994.03,567,488.0

3,876,588.03,967,870.0

Monthly Podcast Downloads

Total Moving average (Total)

Record 2.6m hours of audio & video on-demand content was consumed this month

2,064,636.02,093,889.02,011,607.01,768,709.01,718,426.01,806,517.0

2,222,040.02,101,843.02,052,871.02,128,741.0

2,320,205.02,288,716.0

DownloadedOn-Demand Hours (millions)

Total Moving average (Total)

Source: Server logs and YouTube

85,06587,80550,40434,646

63,769

203,038202,685

395,054

279,968292,334

206,061

321,618

StreamedOn-Demand Hours (000s)

TotalMoving average (Total)

615,000 YouTube views this month (post launch record) with 64 new videos uploaded and subscribers increasing 7%

Videos Subscribers0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

1,177

4,440

Total YouTube Videos and Subscribers

Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10

Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11

Jul 10

Aug 10

Sep 10

Oct 10

Nov 10

Dec 10

Jan 11

Feb 11

Mar 11

Apr 11

May 11

Jun 11

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

614,936

Monthly YouTube Views

12m total views since launch

Talk Sport continues to see significant increases in their YouTube views with illegal video content

Talk Sport

Absolute Chris Moyles

Capital Kiss Smooth Real Radio

Kerrang Radio

Xfm Heart Radio

0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

18000000

2000000017,953,371.0

12,073,501.0

6,791,764.05,648,613.0

3,654,589.0

2,129,356.01,042,793.0 678,190.0 447,463.0 80,747.0

YouTube Peer Group Total Views

Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Note: Absolute’s total

includes all views since launch while other brands’

totals are only for currently available clips

TalkSport’s Twitter following increased by 18% this month while ours increased by only 3%

Radio 1 Talk Sport

Capital Network

Abso-lute

Network

1Xtra Radio 2 NME Radio

Capital London

Xfm Kerrang Kiss LBC 97.3

Heart London

0

50,000

100,000

150,000

200,000

250,000

199,723

80,991 78,721

59,199 55,803

34,97923,678 23,591 22,669 20,894 18,060 14,589

4,273

Twitter Followers

Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11

Absolute Radio Talent and Sub Brands on Twitter

Dave Gorman

Iain Lee

Christian O'Connell

Absolute Radio

Geoff Lloyd

Frank Skinner

Ben Jones

Combined sub-brands

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000

151,094

27,464

19,530

16,813

11,214

9,667

3,228

5,372

Twitter Followers

Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 Dec-10 Nov-10 Oct-10 Sep-10 Aug-10 Jul-10

Capital Network and Kiss FM Facebook likes are up substantially due to the merging of the old station pages

Capital Network

Kiss FM Absolute Network

Kerrang talkSport Real Radio

Planet Rock

Xfm Classic FM

Smooth Radio

0

100000

200000

300000

400000

500000

600000

532,798

433,918

131,636 120,455

60,045 58,575 57,44329,269 16,705 9,464

Facebook Likes

Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11

Absolute Radio Talent and Sub Brands on Facebook

Absolute Radio

Absolute 80s

Christian O'Connell Breakfast Show

Absolute Classic Rock

Absolute Radio 90s

Iain Lee

Geoff Lloyd Hometime Show

Absolute Radio 00s

Rock 'n' Roll Football

Access All Areas

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

61,570.0

24,702.0

16,235.0

7,836.0

6,932.0

6,540.0

3,368.0

2,050.0

655.0

162.0

Facebook Likes

Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 Dec-10 Nov-10 Oct-10 Sep-10 Aug-10 Jul-10

Communications Summary

Top Campaigns & StoriesConsumer

IOW Pre-festival coverage opportunities, secured with Christian O’Connell interviews in the Daily Mirror and Southern Daily Echo with pictures and logo.

IOW Festival competition placement in the Metro and online outlets

IOW Festival Whistler Breakfast Show stunt Regional story Placement

IOW Festival Facebook and Twitter collaborations with artists and bands

IOW Festival Social Media Seeding with band and artist fansites

IOW festival. Blanket national, regional and online coverage achieved from DJ interviews.

IOW Video interviews placed with online outlets

Absolute Radio Comedy Tent at Cornbury

BrekFest PR, local press coverage achieved in the Surrey Mirror with full double page feature

Paul McCartney interview with Geoff Lloyd extensive national, regional and online coverage

Mobility Scooter Grand Prix Breakfast show stunt placed as exclusive in the Metro with Regional and online stories supplementing coverage.

Dermot O’Leary phone interview with Christian O’Connell online placement

HRC Rod Stewart interview with Ronnie Wood pre-placement of quotes in lead up to festival

HRC Blanket national, regional and online coverage achieved from DJ interviews, and roaming news-team interviews

HRC Videos placed with online outlets.

HRC Festival Facebook and Twitter collaborations with artists and bands

HRC – Bon Jovi Facebook and Twitter feeds posted call to action to tune into Absolute Radio’s Bon Jovi takeover coverage. Access to over 13 million fans worldwide

HRC - General Social Media Seeding with band and artist fansites

Trade

RadioToday presenter Profiles – Russ Williams profile delivered

Absolute Radio takes part in global experiment to help test IPV6 technology

Usage Figures set to boost Absolute Radio’s brands mobile ad spend placed with New Media Age.

Absolute Radio launches targeted spot ads placed with numerous trade titles

PR Evaluation

Traditional PR Evaluation

570 press cuttings across consumer, national, regional, trade and online media

Circulation: 185,022,450

AVE: £ 1,100,094

PR Value: £ 3,300,282

Online PR link Click Through Stats Resulting From

Placed Content

The Absolute Radio PR team generated 72 URL

placed deep links

Top click through’s from

Stop Crying Your Heart Out (Oasis / Beady Eye BlogSpot)

Bon Jovi.com

Guardian.co.uk

Mirror.co.uk

Beehive City .com

Twitter

7,750 total Absolute Radio Twitter Mentions

4,452,788 total impact

Technology

Absolute Radio June 2011