@wattersjames

A MERCANTILE API ECONOMY

Why do I care about this stuff?

Cloud Foundry Biz Dev Guy.org.com

OH “The future its like…all PaaS and APIs”

The API Economy Is—ON!

….to developers as the end consumer

AN AWESOME WAY TO SELL

…but partnership is different

….often at the whim of a business executive API ECOSYSTEMS CHANGE

A large part of system design is driven by the cost, latency and throughput ratios for different types of storage and networking technologies. This is not very different from how the laws of physics constrain the possible designs for a hammer or a kitchen sink, except that in the case of data systems the laws of physics change over time. 

--@jaykreps(Linkedin)

Unlike developer focused tools many platforms want to own the end user experience…….

APIS ARE ABOUT TRADE ….what economic era are we in?

• Focus on positive balance of trade with all partners

• Sell the finished goods while controlling access to raw resources

• “Staple ports” give first right of refusal of all raw goods to

Most popular after discovery of vast new resources…..

“Upcoming Changes to the Netflix API Program”

“…We will deliver the end user experience… thank you very much….”

The programming interface is open: the data is only available to existing subscribers through their existing sales agreements

Enterprise side of ‘API economy’ is moving slower. There is a strong reliance on existing sales and development patterns.

More ‘people’ than protocol…

Balance of trade is historically complex outside of reselling relationships….

Do you know the product manager for the API?

What are their hopes and dreams?

Are they ready to concede their user interface to the ecosystem?

Is full API coverage more important than time to market to them?

Do they want to share data or just have you resell a final product?

Biz Dev Bifurcation

Did Twitter become embedded in the iPhone through the appstore?

…..cool story bro