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Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.
The content marketing funnelBrand AwarenessYour blog, your thought leadership, webinars
Lead Conversion & NurturingResource center, your e-newsletter, your business case, your “ROI calculators”
Customer ConversionProof points, testimonials, case studies
Customer ServiceReinforce the purchase
Customer UpsellThe community, your login page, support content
Passionate SubscribersSocial media, your compelling, SHAREABLE story.
Managing Content Marketing: The Book
SUBSCRIBER
Deliver content at all the right stages of the buying processto attract and retain customers.
With a content subscription, we can be there when the customer is ready to buy or spread our message.
@JoePulizzi
Why?OpenView Labs is Dedicated to Helping Entrepreneurs Build Great Companies.
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1. Who?2. What’s the Outcome?3. How?