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8 Simple rules to optimize your RevPAR
8 Simple rules to optimize your RevPAR
The right customers
At the right time
At the right price
A
B
C
28 Simple rules to optimize your RevPAR
The right customersA
1
3
Segment your customer types
Build your CRM and recommendations
2 Give your customers what they want/need
38 Simple rules to optimize your RevPAR
4
Segment your customer types
Trip purpose
Business Leisure
contractIndividuals
Groups
occasional regular occasional reco
contract occasional
Trip
mod
e1
local foreign
8 Simple rules to optimize your RevPAR
5
Give your customers what they want / needTourism Business
Rates Early Booking rateNon refundable Flexible rate
ExtrasBottle of champagneFlowers
Airport transferBreakfast
Channels
2
8 Simple rules to optimize your RevPAR
6
Build your CRM and recommendations
Cross and Upsell
Comments and ratings
Recommendations
3
8 Simple rules to optimize your RevPAR
Geographies
Your engine shows up on YOUR hotel page on Tripadvisor
When the user clicks on « Show
Prices », your Booking Engine
appears in the list.
Available also for
Your booking engine directly on TripAdvisor3
And your Web booking engine opens up in a pop upThus allowing a 0% booking
The 3 first results show up in a pop up
Your site’s Booking Engine
My hotel.com
• Qualified visitors : the user has chosen your hotel at a date where there is availability.
• The visitors can now book direct• No distributor fee, but a Pay Per Click model
• You can measure your ROI easily in your single extranet:– Number of clicks– Number of visits per website– Number of bookings made
per website– Total Cost of click /revenue
booked
9
Why place your booking engine on it?3
10
Grab the potential of Facebook3
8 Simple rules to optimize your RevPAR
11
Availpro Facebook Engine
Customisable Facebook page: picture and textRates available only to fansRecommendation engine for your fansImproved booking experience for your clients100% integrated in Facebook
The most advanced Facebook engine on the market!
500 hotels already use it worldwide
3
8 Simple rules to optimize your RevPAR
12
Testimonial
For YTD 2012, it represents 14,85 % of the online sales!
1 Fan 130 friends*
*http://www.facebook.com/press/info.php?statistics
Generate Revenue commission free3
1,000 Fans 130,000 friends
Recommendation Revenue
13
30th March, Facebook moves to Timeline
8 Simple rules to optimize your RevPAR
At the right timeB
4
5
Anticipating events & special days
14
Different channels for different segments 6
Managing event dates
8 Simple rules to optimize your RevPAR
15
Anticipating events & special days
Use the excel reports for advanced analysis
4
8 Simple rules to optimize your RevPAR
16
Managing event dates
Use restrictions to optimise events
Tues Wed Thurs Tues Wed Thurs
6
8 Simple rules to optimize your RevPAR
17
Managing event datesWith Availpro, all restrictions are available and adjustable for each day
Minimum stay Maximum stay Closed to arrival Maximum sales price
6
8 Simple rules to optimize your RevPAR
18
Different channels for different segments 5
NEW
NEW
NEW
8 Simple rules to optimize your RevPAR
NEW
NEW
At the right pricec
7
8
Manage your many rates
Watch your market (and your parity)
198 Simple rules to optimize your RevPAR
20
Use reports to analyse sales and segments
A report by price / channel gives an overview over different periods effective key
Manage your many rates7
8 Simple rules to optimize your RevPAR
Manage your many rates
• For one day event, you want to change the price of all rates and all room types on all channels
With Availpro, it is possible in 1 click!
21
7
8 Simple rules to optimize your RevPAR
• The different rates are calculated automatically from the BAR
• The prices of the various rooms are automatically calculated from the double room
• Rates are updated automatically and in real time on all channels.
22
Manage your many rates7
8 Simple rules to optimize your RevPAR
23
Watch your market (and your parity)
A clear and simple vision:Price of my main competitorsMy position in relation to my competitorsMy sales and availabilityMy rate parity and that of my competitors
8
8 Simple rules to optimize your RevPAR
24
Watch your market (and your parity)8
8 Simple rules to optimize your RevPAR
25
Watch your market (and your parity)8
8 Simple rules to optimize your RevPAR
26
8 Watch your market (and your parity)
8 Simple rules to optimize your RevPAR
Revenue Management with Availpro
27
Centralised management of distributionPrice change – 1 clickComplete management of all types of restrictionsRate Screening simple, integratedReport complete sales and export
Availpro is the ideal tool for a Revenue Manager to scrutinize the key figures of
his/her hotel and competition.
8 Simple rules to optimize your RevPAR
Our account managers in the UK
288 Simple rules to optimize your RevPAR
Olga Hadjiloizou
In charge of helping our existing clients
Richard Oliver
At the disposal of our future clients in order to study their needs
They are here at your disposal.
Who we work with (a sample)
29
We hope we’ll have the pleasure to see you again
308 Simple rules to optimize your RevPAR
We regularly organize or appear in public events:
- York road trip (End of April): Availpro meets face to face with the hoteliers
- London Boutique Hotel Summit (21-22 May): Sponsor and Speaker
- Edinburgh road trip (June): Availpro meets face to face with the hoteliers
- London Independent Hotel 12 Exhibition (16-17 October): Exhibitor and Speaker
Thank your for your attention!Any questions or remarks?
I remain at your disposal after this conference…
Jennifer Frederiksen Directrice des ventes
[email protected] 01 58 62 58 15
31