8 Actionable Custom Google Analytics

Reports

What are Custom Reports?

A custom report is a report that you create by picking the dimensions (City and Browser, for example) and metrics (Visits, Pageviews, and Bounce Rate, for example) and decide how they should be displayed.

Dimensions vs. Metrics

Dimensions are the kinds of things you would see in the rows of Analytics Reports

Metrics, on the other hand, are the numbers that usually populate those rows.

How do I start creating them?

Report #1Revenue by Time of Day

Report #1Revenue by Time of Day

How can you use this information for your benefit????

Report #2New vs. Returning Visitors

Flat Table – Great for printing, allows you to compare two dimensions side by side

Report #2New vs. Returning Visitors

Report #3Long Tail Keywords

First Step – Create an Custom Segment

Report #3Long Tail Keywords

Report #3Long Tail Keywords

^\s*[^\s]+(\s+[^\s]+){4,}\s*

http://blog.vkistudios.com/index.cfm/2010/12/22/SEO-Analytics--Regular-Expressions-Filters-and-Phrase-Based-SEO

Report #3Long Tail Keywords

Report #3Long Tail Keywords

Report #3Long Tail Keywords

Report #4Google vs Bing PPCStep 1: Tag the Destination URLS within AdCenter

Campaign Source –Used to identify search engine, newsletter, etc. {Bing}Campaign Medium –Identifies medium like email or cost per click. {CPC or PPC}Campaign Term - Used in paid search to identified the keyword {keyword}Campaign Content- Used to differentiate ads or links {adgroup}Campaign Name – Identifies the strategic campaign {campaign}

http://www.mywebsite.com/landingpage.html?utm_source=bing&utm_medium=cpc&utm_term={keyword}&utm_content={adgroup}&utm_campaign={campaign}

URL Builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

Report #4Google vs Bing PPC

Step 2: Create an advanced segment that looks like the following:

Report #4Google vs Bing PPC

Step 3: Start Creating the Custom Report

Report #4Google vs Bing PPCStep 4: Select the Custom Segment

Report #4Google vs Bing PPC

Step 4: Hard Work Pays Off! Enjoy.

Report #5Top Converting Landing

Pages

Report #5Top Converting Landing

Pages

Report #6Mobile Phone Bounce

Rate

Report #6Mobile Phone Bounce Rate

Desktop/Laptop Devices 31.0%iPhone Devices 44.74%

Report #7Shopping Feed Comparison

Report #8Comprehensive Day by Day

Report #8Comprehensive Day by Day

• Revenue by Time of Day• New vs. Returning Visitors• Long Tail Keywords• Google vs Bing PPC• Top Converting Landing Pages• Mobile Phone Bounce Rate• Shopping Feed Comparison• Comprehensive Day by Day

Recap