7 elements of a website designed for impact

The big 7

1. Headlines2. Call to action3. Readability4. Lists5. Images6. Banners7. Contrast

1Use big headlines.

2Have a prominent call toaction.

Call to action:

- Should be big.- Should contrast with

background.

3Readability.

Readability elements• Font choice• Font size• Text spacing• Short paragraphs• Bold, italics,

headlines.

Readability:

Use multiplecolumns.

4ListsUse image iconsin lists.Use call to action.

5ImagesClear, prominent, bigImages with briefdescriptions.

6 BannersUse images other than banners.

7ContrastUse contrast insites with darkbackground.

Summary

1. Use big headlines.2. Have a prominent call to action.3. Ensure text readability.4. Use icons/images in lists.5. Have clear, prominent images.6. Use images other than banners.7. Use contrast effectively.

Shamanth RaoShamanth@greenlemon.in

http://greenlemon.in

http://www.linkedin.com/in/shamanthm