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This is presentation given by SnapDragon Consultants at the 511NY ITS conference in Hawthorne, NY on October, 1, 2009. It looks at the work we did on creating 21 automated Twitter Feeds for 511NY--including 9 subway feeds.
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511 ITS Workshop 10/1/09
New Direc)ons in Traffic & Transit Informa)on Delivery
Lessons from the 511NY Twi=er deployment and thoughts about
further opportuni)es
511 ITS Workshop 10/1/09
511NY TWITTER FEEDS
511 ITS Workshop 10/1/09
511 ITS Workshop 10/1/09
Posi)ve reac)on from both new media and old media
• “I think this is the first non-‐stupid use of Twi=er I've heard thus far.” (Comment on post about the service on the blog Gawker)
• Launch covered by The New York Post, The New York Observer and The Village Voice
• Coverage picked up by many individual blogs and Twi=er users
511 ITS Workshop 10/1/09
Social site growth (in thousands of users)
511 ITS Workshop 10/1/09
Twi=er’s growth is fueled by older users
511 ITS Workshop 10/1/09
New York City leads the na)on in Twi=er adop)on
511 ITS Workshop 10/1/09
How it works
Informa)on extracted from 511NY incident reports page
Informa)on processed by SnapDragon’s applica)on
• Line(s) iden)fied • Text shortened using abbrevia)ons
• Checked for redundancy • Link to lis)ng page added if trunca)on doesn’t reduce report to under 140 characters Informa)on
posted to appropriate
twi=er account
511 ITS Workshop 10/1/09
Lessons Learned:
• Relevance ma=ers! • People want to engage with government transit services through the social Web
• Making informa)on more available makes it more useful
• Crea)ve fixes can help integrate legacy systems with new Web technologies
511 ITS Workshop 10/1/09
NEW OPPORTUNITY AREAS
511 ITS Workshop 10/1/09
New Direc)ons
• Loca)on-‐aware personal mobile technology • User-‐contributed data • New user interfaces for informa)on delivery
• The open applica)on development “ecosystem”
511 ITS Workshop 10/1/09
LOCATION-‐AWARE PERSONAL MOBILE TECHNOLOGY
511 ITS Workshop 10/1/09
Mobile Internet Adop)on on the Rise • One-‐third of Americans (32%) have used a cell phone or
Smartphone to access the internet for emailing, instant-‐messaging, or informa)on-‐seeking.
• This level of mobile internet is up by one-‐third since December 2007, when 24% of Americans had ever used the internet on a mobile device.
• On the typical day, nearly one-‐fich (19%) of Americans use the internet on a mobile device, up substan)ally from the 11% level recorded in December 2007.
• That’s a growth of 73% in the 16 month interval between surveys. [Pew Internet and American Life Project, “Mobile internet use increases sharply in 2009 as more than half of all Americans have go=en online by some wireless means” (July 22, 2009)]
511 ITS Workshop 10/1/09
LocaDon-‐aware social tools are already here. AdopDon is sDll in the early stages.
• Foursquare uses innova)ve points systems to encourage ac)ve par)cipa)on by new adopters • Raises new privacy ques)ons • Working to integrate with other services and develop business applica)ons • Similar services include britekite, Loopt, and Google La)tude
511 ITS Workshop 10/1/09
USER-‐CONTRIBUTED DATA
511 ITS Workshop 10/1/09
Waze is: “Real-‐Dme maps and traffic informaDon based on the wisdom of the crowd”
• “Waze is a social mobile applica)on providing free turn-‐by-‐turn naviga)on based on the live condi)ons of the road. 100% powered by users, the more you drive, the be=er it gets. Join the community of drivers in your area today!”
• Faces major cri)cal mass challenge: can’t offer value without a large user base, can’t a=ract new users without offering a valuable service
• Using algorithmic language processing, user ranking, and other specifically developed techniques to weed out “bad updates” from reliable ones
• Even major GPS naviga)on services like TomTom are leverage contribu)ons from users an analysis of driving behavior
511 ITS Workshop 10/1/09
NEW USER INTERFACES FOR INFORMATION DELIVERY
511 ITS Workshop 10/1/09
Integra)on between personal mobile devices and vehicle audio systems offers an opportunity to deliver informa)on to motorists without requiring them to
take their eyes off the road
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Augmented Reality NYC subway iPhone applica)on from acrossair demonstrates the poten)al this technology has for delivering transit informa)on
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THE OPEN APPLICATION DEVELOPMENT “ECOSYSTEM”
511 ITS Workshop 10/1/09
TriMet App Center • TriMet (Tri-‐County Metropolitan Transporta)on District of Oregon) made all its data open and easily available to third party developers
• Over the couple of years, 28 strong free and commercial apps have been developed
• They include apps for Web browsers and apps for every major mobile device plaporm that supports them
• Benefits: compe))ve market place, new innova)ons,
511 ITS Workshop 10/1/09
NYC “Big Apps” Program “Through the NYC Big Apps annual compe))on, the City will provide an array of data sets to encourage the public to develop applica)ons that could benefit New Yorkers. Approximately 80 data sets from across 32 City agencies and commissions may be made available on NYC.gov, including such categories as citywide events, property records and sales informa)on, recrea)onal facility directories and restaurant inspec)on informa)on. The City will invite the public to create innova)ve applica)ons, and winners will be awarded a cash prize and marke)ng opportuni)es.”
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Thank You!
