5 simple text operations to get more trafficMichał Pękała

! " # %

Build features

Kill features

Fight for/against SEO

Michał Pękała

& 4 000 000 users ' 25 countries

How to become web texts Jedi?

! #Answer

E-mail Click-Through Rate

CTR +14%

Why?

Continue the promise

Be specific

User perspective#Not mine

Predict questions

" #Enhance

An SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer….

An SEO expert walks into a bar, bars, pub, public house, Irish pub, drinks, beer….

Find your words Make the site keyword-rich

SEO ambiguity

Now or never

# Delete

1 656 px

!

5% 6 of 1294 chars

46 200 px 28 times bigger!#

!

16% 24 of 150 chars

too BIGcan’t be

Remove the non-essential

Less elements Less distraction

Focus

Expose

Eatable for Google

Clear structure

drupal.org/node/29827

drupalcampwroclaw.pl/sessions/accepted

Provide fresh content

Explain

% Measure

Increase mobile conversions

Measure

(

! Answer user needs " Enhance the message # Delete the non-essential! Expose it to the world!% Measure and repeat :-)

analytics.google.com

adwords.google.com/KeywordPlanner

google.com/webmasters/tools/richsnippets

optimizely.com

unbounce.com

Useful tools

conversionxl.com/surprising-conversion-rate-optimization-case-studies

unbounce.com/blog

blog.kissmetrics.com/topics/conversion

blog.getresponse.com

Useful blogs

)

Bye!

* pekala.pl

+ dajpanspokoj@gmail.com

, twitter.com/dajpanspokoj