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This presentation outlines the outcomes of 3D printing on entrepreneurship. The evolution of 3D printers, The market opportunity, and the application in industry.
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3D Printing and EntrepreneurshipA Co-Evolution
Addidive manufacturing: is a process of joining materials to make object from 3D model data, usally layer upon layer, as opposed to substractive.
Marc Cotteler (2014) Deloitte review1. Historic
1.1. Patent - 3D system & Stratasys(1985)1.2. Open source - Reprap (2005)
2. Technology2.1. Types
2.1.1. FDM2.1.2. SLA2.1.3. Others: PolyJet, Powder based 3D
printing, SLS2.2. Process
2.2.1. Ideation2.2.2. Modelisation2.2.3. Slicing & calibrating2.2.4. Prototyping & production
Part1 3Dpi technology
Idea Concept
3D print Prototype
B9Creator
Fused Deposited Material
Digital Light Processing
Replicator 2
Rova 3D
Solidator
Form 1
StereoLithogrAphy
PolyJet
Selective Laser Sintering
Powder
ObJet
Powder
Fused Deposited Material
Stereolithography
PolyJet
Powder-based 3D printing
Selective Laser Sintering
Part 2: 3D MarketAn overview
MARKET - Players
Additive manufacturing Desktop 3D printers
Major players
3Dsystems & StratasysPresent since mid 80Technology patentsSLA and FDM (80%)
Slow growth market
New players
Patents expired in 2005Reprap (open source)Makerbot (crowdsourcing)Ultimaker (install & maintenance)
Fast growth market
MARKET - Share
3 Major sector● Automative● Medical● Aerospace
Fast growth rate (2025)
● Medical/dental 50%/yr
increasing use for orthopaedic implant
● Jewellery, design arts, architecture
combined annual 20%● Consumer and
commercialMaximum revenu reaped by applications
Market forecast until 2020
Market growth of 15%/year.
● Medical applications are the most attractive market.
● Maximum revenue will be reaped by 3D printing applications in the consumer and commercial space.
MARKET - Revenu forecast
MARKET - Priority matrix
MARKET - Opportunity and challenge
Part 3: IndustryStructures in change
INDUSTRY - 3D pi service value propositionWould you use 3D pi for high or low value proposition ?
● Outsourcing● Crowdsourcing
INDUSTRY - 3Dpi service ecosystem
1. Software2. Equipment3. Prototype4. Material5. Service
Integration, outsource or crowdsource
● Which software you’ll use ?
● Will you do your models ?
● Will you prototype yourself ?
● Will you print/produce ?
● Which 3Dpi and material you’ll use ?
1
2
IP issues with open source
3
5
Service ecosystem easy access 2-5 yr
Rifkin’s 3rd revolution Hype
INDUSTRY - 3Dpi Supply chain
● Customer● Service provider● Distribution center
Fab Lab
Part 3: 3Dpi strategyIntegration and development
3Dpi have the ability to break existing performance trade-offs in 2 fundamental ways
1) reduce the capital required to achieve economy of scale
2) increase flexibility and reduce capital required to achieve scope
Strategy: 3D printing breakeven point
AM/3Dpi used Traditional manufacturing used
Direct cost
Tooling cost: improve and eliminate cost associated with tooling.
Machine cost: 3Dpi offers the potential to match traditionnal manufacturing on a direct-cost basis for low and intermediate levels of production above 100 000 units.
Materials cost: speed delivery and production. Shorten product life cycles and increasing global competition, speed to market and prompt delivery may be crucial determinant of customer value.
Labor cost:
Strategy: Key differenciators
What are your current imperative : « core competence » needs more?
● Performance : accomplishment of an objectve relative to identified standards and relevant trade-offs. So you already know your manufacturing capabilities
● Innovation : a combination of activities or technologies that breaks existing performance trade-offs in a way that makes new outcomes possible.
● Growth : an increase in revenues that results from a set of management choice
In wich way value is likely to be delivered ?
● Profit : The changes in cash flow delivered through cost reduction or revenu enhancement
● Risk : The likelihood that cash flows will materialize certainty● Time : The speed to market at which cash flow can be realize
How these choice build toward delivery of value ?
Strategy: imperatives and drivers of value
A framework to understand path of value
Capital vs scale have potential to affect how supply chains are configured
Capital vs scope have the potential to impact product design.
They impact present company with choice on how to deploy AM across their businesses in 4 paths:
Strategy: paths of value
Outsourcing
Cro
wds
ourc
ing
Companie are in stasis path since the last 30 years.Ecosystem is still underdevelopment for next 2-5 yearsLower risk starting point for 3Dpi integration.
What are targeted areas of performance?
● Modeling, ● prototyping, ● tooling● short-run production.
Profit by cost reduction and speed business cycle
● Streamline and accelerate the design process● reduce time to market, improve product quality
Path 1 : Stasis as the starting point for additive manufacturing
Improve performance through supply chain transformation.
Drived by profit: (outsource through service ecosystem)
● Reduce minimum efficient scale in production location● Reduce working capital requirements.● Reduce risk outsource service operation (see UPS)● Reduce long tail inventory (stock)
Path 2 : Supply chain evolve in pursuit of performance and growth
HIGH VALUE (Zero cost of increased complexity)
Balance focus on growth, innovation and performance
Value drived by profit, risk and time (crowdsource)
Customization enable market responsivenessspeed client demandMore accuracy, functionnality and quality
Path 3 : Product evolve in pursuit of product innovation
Transformation of supply chain and product lead to the creation of new business models or new ways to delivers value in an effort to deliver growth opportunities in a manner that eather creates new markets or impairs competitor ability to compete.
Present opportunities to disrupt competitors and market when combined product design with supply chain innovation
Can increase the level of collaboration between producers and end users.
Path 4 : Combined evolution in pursuit of business model innovation
Part 4: 3Dpi and your business
RECHARGEABLE
3D printed pen - see on 3ders
the tip?
the ink?
http://pi-top.com/ 3D printed
Raspberry PIopen hardware
core product
Build a business model in 30 minutes
Questions
1. Product - Chose your product case2. R&D - How are you going to use 3Dpi to develop it?3. Supply chain - Are you going to use 3Dpi to produce it?4. Product design - How are you going to capture the value?5. Business model - What is your strategic plan?6. Partnerships?
Référence:http://dupress.com/articles/dr14-3d-opportunity/
During 2013, Gartner predicted that by 2018,3D printing will result in the loss of at least $100 billion per year in intellectual property globally.
IP protection can be addressed from at least two perspectives. Two of themost apparent perspectives are: (1) markers on the objects that authenticate them and (2) searchengines that compare 3D objects.
Tibi, reprendre l’argumentaire.
Business Impact: Enterprises will either redefine their business strategies to reduce the potentialimpact of such IP theft or introduce steps into manufacturing, service, sourcing and service toensure that original and replacement parts are not counterfeit. This is likely to increase costs ofdesigning, producing, sourcing and maintaining products. Some companies might redefine theirbusiness value proposition and business strategy to emphasize value-add services and theirecosystem that serves customers rather than prioritizing physical content of products as the keyvalue proposition.
demographic - students in arts, engineering, entrepreneurs, hackers, self-driven
help entrepreneurs in the audiance to build a business plan that goes with the future.
Presernt the example of the piezo pump, going from the idea to the prototype in 2 hours, reduced innovation cycle.
Co-evolving (se sensorica and district3). Present at the end the relationship between SENSORICA and District3.
Keep the printing of a sample open, ask what they want to print, and have Daniel finish the 3D design and print. We can also propose a few options and let them chose.
Make it visual, provide the piezo pump example, make a show, hear the machine, feel the parts, make people imagine they are using it.
Address prople directed by type: to alll the artists, to all the engineers, to all the business people and entrepreneurs.
Ask the students about what they are into - entineers, designers, etc. Story telling, engaging, asking questions. invite someone from the crowd to participate in design and printing the sample.
Invite people to play with the printer at SENSORICA.
Chose your product case
Consumers electronicsMini automatic aquaponic
systemOpen on Aliexpress
Scientific instrumentsMicromanipulateur
Open project
3D printerOpen project