3 Reasons Why Advertisers Ought to Use Dynamic Digital Display

Adtronics recently conducted a study of the effectiveness of digital billboards. The study

showed that 83 percent of individuals who saw digital billboards recalled at least once messages

walking on the display screens. And about 65 percent of viewers recalled at least 2 messages of

the digital messages.

Using digital signage for outdoor

promotion, most notably in highly

viewed dynamic digital displays, is

quickly growing in popularity around the

Canada. There's key reasons for this

growth, among them enhanced use of

presented expertise, ease of changing

messaging according to times of day &

driving patterns.

Adtronics offers up a chart on their web-site that shows the increasing number of Out of

Home displays, which are major prospects for digital led displays in various applications:

Here are quantities of the key benefits to advertisers of using this fast-growing promotion

medium.

- Digital signage offers day-parting options: Long used in the radio & TV industry, day-parting

refers to the purchasing of marketing time according to the demographics the marketer desires

to reach in the work of a specific time of day. Using dynamic digital signage lets marketers like

local automobile dealers or sports teams show constantly updated visual & informational

content on brightly lit LED displays.

- Instant opportunity to change messaging to fit local needs: If the local sports team won a

championship, local merchants can promote winning deals' to customers for that following day

or week. Or local auto repair chains could run instant championship advertisements for typical

repair work like oil changes, tire rotation, tune ups and more. Dynamic digital led displays give

marketers enhanced ability to target specific messaging with special discounts.

- Community involvement and activity sponsorship: Local community organizations can use

digital led displays to tailor content geared toward a city's fundraising drive for charity or

society help. To grab the awareness of customers, creative visuals can be used to highlight the

operation.

Digital billboards offer brightly lit colored visuals with specific messaging. This type of

marketing is becoming more common in urban cities with high walking or automobile traffic.

These reliable LED displays are quickly gaining notice for being the most cost-effective way to

catch consumer attention on an every day basis.

With lower production costs than standard billboards, dynamic digital led displays offer a more

cost-sensitive use of funds for marketers & advertisers. Advertisers are using existing media

assets to bolster digital promotion presence.

About the Author: Adtronics is the name behind some of the most recognizable signs in the

world, with systems installed in commercial applications as well as stadiums worldwide.

Adtronics has been designing and manufacturing high-quality electronic signs since 1983. We

have an expert staff of engineers with over 25 years experience in providing the best in display

technology and service.

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