Travel is increasingly being booked on mobile devices, and users demand a fast, intuitive experience. 2 out of 3 mobile users expect pages to load in 4 seconds or less.1 We tested mobile load times for the top 100 global travel industry sites to see if they meet user expectations.
Performance is somewhat dependent on users device type.
Site owners should test across arange of devices to get a clearsnapshot of site performance.
2015 MOBILE TRAVEL WEB PERFORMANCEDO CUSTOMERS WANT A VACATION FROM YOUR SLOW SITE?
The travel industrygenerates more than2
of all global online travel bookings will be from mobile devices3
mobile users say they expectpages to load in 4 seconds or less
25%of mobile pages loaded outside theideal time of 4 seconds or less76%
cited slow load times ascause of abandonment on mobile travel sites 4
36%overall abandonment rate in travel industry 441%
exceeded 10 seconds to load20%By 2019,
MOBILE ADOPTION IS TRANSFORMINGGLOBAL TRAVEL
HOW DO DEVICES STACK UP?
MOBILE SITES FAIL TO DELIVER
THE BOTTOM LINE
OVERALL PAGE BLOATSite performance drops significantly after 1MB
Average site tested was 1.2MB
15% exceeded 2MB in size
241KB for other e-commerce sites
IMAGE BLOATUsers expect pages to load as fast if not faster on smartphonesas compared to the desktop
22% of total load time was 945KB of images
Offering an m-dot site, t-dot site or mobile ready site is not a cure-all.
DOWNLOAD THE FREE REPORThttp://www.radware.com/mobiletravel_sotu2015/
FAST USER EXPERIENCE IS CRITICAL
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1 Keynote, The State of Mobile Software Quality, March 2014
2 Statista, Global Tourism Industry Statistics and Facts, November 2015
3 Euromonitor, From the Online to the Mobile Travel Era, September 2015
4 Jumio, $24.5 Billion in Revenue Left on the Table by U.S. Retailers and Financial Services Last Year Due to Poor Mobile User Experience, August 2015