2014 Predictions for Unified Communications in Latin America

2014 Predictions for 2014 Predictions for Unified Unified Communications in Communications in Latin AmericaLatin America

10 Trends 10 Trends TThat Will Impact the UCC Market in Latin America hat Will Impact the UCC Market in Latin America

Juan Gonzalez - Industry Manager,

Enterprise Communications, Latin America

February 6th, 2014

© 2014 Frost & Sullivan. All rights reserved.

Today’s Presenter

Juan Manuel Gonzalez, Industry Manager

Frost & Sullivan

[email protected]

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Connect with me on social media:

@juanmgon

http://ar.linkedin.com/pub/juan-manuel-gonzalez/6/3b2/8a0

Agenda

1. Understanding top trends that will impact the Latin America

UCC Market in 2014

2. Recommendations for Decision Makers

3. Recommendations for Vendors

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About Frost & Sullivan and UCC Market in Latin America

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Latest Titles

• 2014 Latin American Communications and Collaboration Vendors and

Partners Survey: Present and Future Outlook

• Things to Consider before Offering Unified Communications as a Service

(UCaaS) in Latin America: What Carriers Need to Know?

• Unified Communications and Collaboration (UC&C) in the Cloud in Latin

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• Unified Communications and Collaboration (UC&C) in the Cloud in Latin

America

Top Trends in 2014

Latin American Landscape

Economic stability in Latin America

will still drive foreign capital to the

region, which has a direct impact on

the adoption of technology.

.

2014 Presidential Elections in seven

countries in Latin America will impact

decision making processes.

Brazil Colombia Uruguay

CountryProjected GDP

Growth 2014

Argentina 2.6%

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Source: Frost & Sullivan analysis.

Bolivia Costa Rica El Salvador

Panama

Brazil 2.6%

Chile 4.0%

Colombia 4.5%

Peru 5.5%

Mexico 3.5%

LATIN AMERICA 3.2%

Table source: CEPAL

UCC in the Cloud

Unified Communications as a

Service (UCaaS) is a reality in

Latin America in 2014.

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Hybrid-cloud architectures are

the most common deployment

models.

Small companies have not yet

caught on to this modality in

the region.

Security within the Enterprise Environment

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Key Impacts behind Mobility

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MOBILITYMOBILITY

Collaborating on the new Workspace

The Work-Life Blur

From Deadlines to Commitments

Boss-less Work

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You Will be Evaluated by What You Do

Redefining the Office

Reimagined Meetings

81% of young professionals prefer telework over a

higher salary.Employee productivity increases 58%.

Employees that telework, perceive a 20% increase

in their salary—cost savings related to not having

to go on site.

Generation Y employees change jobs every 9

months on average. This rises to 2 years within

companies that implement telework.

Telework – Benefits

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to go on site.

7 of every 10 employees considers that their jobs

can be done remotely 3 to 5 days a week.

companies that implement telework.

Talent loss is reduced by 74% after a telework

program is initiated.

Work-related accidents decrease 42%. Team Morale improves 79%.

Consumerization and BYOT

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Ubiquitous Video

.

+ Video enabled devices: Smartphones,

Laptops, Tablets, Video Rooms,

Telepresence and so on…

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Telepresence and so on…

+ Business oriented: From consumer-to-

consumer interactions to business-to-

consumer interactions.

+ Simple to use and experience: Plug and

Play, any device, everywhere and for everyone.

Social Media in Latin America

Latin America is one of the fastest

growing regions in the globe in terms of

social network users.

5 Latin American countries were among

the TOP 10 nations in terms of average

Social networking enterprise tool is top of

mind, but larger business adoption lags.

Social can boost sales, marketing, customer

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5 Latin American countries are among the

top 20 nations with the highest number of

LinkedIn users worldwide.

the TOP 10 nations in terms of average

hours per visitor spent on social networking

sites (per Month)

Social can boost sales, marketing, customer

care, and internal collaboration, but ROI is hard

to measure.

Companies have begun to execute “omni-

channel” strategies to provide a consistent

customer experience, regardless of the

channels and devices customers use.

Big Data

• Companies are sitting on a gold mine of

information, however, few have been able

to leverage it.

• Key Big Data Features:

� Volume

� Variety

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� Variety

� Velocity

� VALUE

• Big Data allows individuals to make real-

time decisions based on analytics model

that take into account all available data.

The Internet of Things (IoT)

• In 2014, more data will be generated by machines

(things) than by human beings.

• Opportunities:

� To analyze and use vast amounts of data

� To store data and source application functionality

in/from the cloud

� To create, manage and support apps that enable IoT

implementations

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implementations

� To provide high speed connectivity between objects

and the people

• Challenges:

� Reliability and performance issues

� Potential risks associated with security breaches

multiply

� It remains important that standards emerge, as "

things” may not be able to communicate

Enhanced focus on Small and Medium Business

2014 will bring increased

marketing efforts directed

towards this segment.

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There are still several

challenges that vendors face:

knowledge gap, price sensitivity, limited financing for

SMBs by financial institutions.

Recommendations for Decision Makers

Strategic Recommendations for Decision Makers

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Recommendations for Vendors

Strategic Recommendations to Vendors

1. Protect and defend your installed base.

2. Defend and attack through cloud strategies and solutions.

3. Focus on the user experience.

4. Add social elements to your UCC portfolio.

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5. Make mobile part of every UCC deal.

6. Increase focus on customer-facing mobile apps.

7. Enhance your analytics tools.

Caution 1: Don’t cast your net too wide.

Caution 2: Don’t go it alone.


Questions & Answers

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For Additional Information

Juan Manuel González

Industry Manager

ICT

+5411 47771554

[email protected]

Francesca Valente

Marketing & Corporate

Communications Executive

+5411 47775300

[email protected]

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José Roberto Mavignier

Director

ICT

+5511 30658463

[email protected]

Technology

2014 Predictions for Unified Communications in Latin America