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Presentation to support the Developing your School's Social Media Presence at IETC w/ Jennifer Volpe.
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DEVELOPING A SOCIAL MEDIA PRESENCE
Steven M. Baule & Jennifer Volpe
Overview
The BasicsFacebookTwitterBlogs
YahooGroups / Google + LinkedIn YouTube Slide Share/ Slide Rocket / Prezi
Some General Guidelines Provide accurate information
Have policies on how employees will use social media
Know how to engage and disengage from comments, etc.
Must keep information up to date
Select the type of page
Select a category and a name
Administering the page
How to use the Facebook Page
Calendar Notices Event information Post photos from events Congratulatory notes to students / teams Link to surveys and polls
Weekly Insights
Google+ v. Facebook
Google + is similar to Facebook Allows for stratification by type of
networking
Grouping your Google+ Contacts
Google+ Page
Twitter is easy & complex
The Basics
Complete the account
Complete your bio
Add / Change Followers
Finding Friends
Adding to Lists and Following Same
Following a List
#Hashtags
Why Use Twitter
Which Blog Software?
Blogger (www.blogger.com ) Wordpress (www.wordpress.org) TypePad (www.typepad.com)
Using Blogger
Determine a Title and Address
Modify the Layout, etc.
Create a Blog Post
Blogger in Action
Blog Statistics
Over the past year or so, I have really used LinkedIn quite a bit. I found a guy to run the west coast for me; I’ve met some CEO’s of multi-Billion dollar companies – got together with them including golf. It’s such an important medium.
Linked In
LinkedIn Groups
LinkedIn Groups
LinkedIn Endorsements
Be Careful with Endorsements
SlideShare
Loading to SlideShare
YouTube Channel
Sharing YouTube Videos
Link Social Media sites from your website
Use main pageHeader or footers
Next Steps – Automate the process RSS Graffiti
Hootsuite
Tweetdeck
Hootsuite
Putting together a SM Calendar
Develop a schedule Weekly or bi-weekly blog posts Tweets at least twice a week Assign a schedule to certain staff
members Use Chase’s Calendar of Events to your
advantage http://www.mhprofessional.com/templates/chases/special-months.php
