Turbocharge your business with Cloud

Fournisseurs de servicesProcessus métiers

Christophe Laurence, BDE Cloud, IBM France

• Exemples et éléments de valeur

• Opportunités

• Pourquoi avec IBM

• DémarcheAGEN

DA

De nouvelles capacités pour une nouvelle chaîne de valeur

B2C Media & Mobile Services Powered by SCE+

ICE : une expérience client exceptionnelle chez Jaguar / Land Rover

New Customer Experience powered by a Hybrid Cloud

E-doceo : eLearning à la demande

Saas Powered by SCE

Des applications nouvelles tous les jours

Saas & Mobile Powered by SCE+

Des transformations stratégiques vers le Saas

Saas Powered by a Opex Managed Private Cloud

Des nouveaux modèles d’externalisation de processus

Business Process Outsourcing powered by SCE(+)

Sport Analytics As A Service

UK&I Release Pack with Negotiation Planner | 07/12/13 |10

This capability exists for Football (soccer), tennis and rugby.

Can be extended to other sports and sources

Football Analytics Functionality

5. Team Stats

Social Feed4. Player Stats

& Comparisons

2. Keys to the Match

3. Most Influential

Players

1. Story of the Match

Integration with Social Media drives deeper analysis and engagement

Map globalisation of fan base

0

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5:43

Tweets During Man United v Chelsea

Man U Goal –David Luiz OG

Man U Goal – Robin Van Persie Half Time

Chelsea Goal – Mata

Torres Red Card

Full-TimeChelsea 2-3 Man U

Create products out of twitter volumes

0 5 10 15 20 25 30

Torres took a dive!

Terrible Decision

Evans Made Contact

Haha - take that Torres

The Referree's a &&**##@@!

Link match events to fan sentimentIdentify Key Themes

Differentiated Fan Engagement

= deeper experience

Awareness & reach

Engagement

Loyalty

Purchase

BroaderBroader

DeeperDeeper

LEVE

L O

F

ENG

AG

EMEN

T

LEVE

L O

F

ENG

AG

EMEN

T

GlobalfanbaseGlobal

fanbaseNationalfanbase Nationalfanbase

Local fanbaseLocal

fanbase

e.g. CHINAe.g. CHINA

Extend live experience beyond the

stadium

Differentiated Fan Engagement = focused breadth of engagement

Enhance in-stadium

experience

Enhance in-stadium

experience

Où est la valeur ?

HR Learning Services & Logistics As A Service

Système d’InformationKnowledgebase

Instructor Blog

Student Blog

Wikis Blogs Podcasts / Mailcasts

Stagiaire

Expert Blog

Community BlogSerious Games

Environnements Virtuels

IBM Innov8 (Français)Classroom

Où est la valeur ?

• Aligner la formation sur la transformation de l’entreprise

• Innover en matière pédagogique• Piloter la performance de la formation • Développer une approche globale de la

formation• Former à moindre coût

Une vision stratégique & une gouvernance d’ensemble

Quelles sont les combinaisons gagnantes ?

Une nouvelle expérience client

Une grande agilité

Une vue transverse

Un modèle OPEX

Une logique industrielle

Un positionnement nouveau dans l’écosystème

Une différentiation forte dans l’offre

Avant d’être du IAAS, du SAAS ou du BPAAS, le Cloud rend possible la création et l’extension de nouvelles solutions à grande valeur ajoutée, de nouveaux services, de nouvelles expériences, tout

en étant disponibles rapidement, dans un modèle opex économiquement performant.

© 2013 IBM Corporation

42% using mobile to increase customer intimacy (Gartner)

45% increased productivity with mobile apps (Aberdeen)

mobile connected devices in use by 2020 (Economist)

10B

* 2011 IBM IBV/MIT Sloan

70%of IT budgets are spent on operations and maintenance

33% Global 1000 companies will have stored customer-sensitive data in the public cloud” (Gartner)

of new commercial enterprise apps will be deployed on cloud platforms (IDC)

80%

33% More Revenue growth and 12 X profit growth for orgs using adv analytics *

Leaders frequently make decisions based on info they don’t trust / have *

1 in 3

220%Orgs competing on analytics substantially outperform peers *

Fournisseurs de services : quelles zones explorer ?Intégrer Cloud, Mobilité et Analytics

Pourquoi avec IBM ?

IBM SmartCloud for Smarter Commerce help companies accelerate their ability to transform how they buy, market, sell and service goods and services with customers and suppliers

IBM SmartCloud for Social Business integrates the collective knowledge of people-centric networks to accelerate decision-making and increase innovation

IBM SmartCloud for Smarter Analytics help companies accelerate their ability to turn information into insights

IBM SmartCloud for Smarter Cities help cities of all sizes leverage information, anticipate problems and coordinate resources to deliver exceptional service to their citizens

Business Process as a Service – Taking responsibility for managing Industry Solutions for our clients

Smarter Commerce

Smarter CitiesSmarter Analytics

Social Business

Business Process as a ServiceSoftware as a Service

IBM SmartCloud Solutions: allows clients to focus on innovation and business outcomes, not IT Deployment

InfrastructurePlatform

Managementand Administration

Availability andPerformance

Security andCompliance

Usage andAccounting

Enterprise

Application Services

ApplicationLifecycle

ApplicationResources

ApplicationEnvironments

ApplicationManagement

IBMSmartCloud ServicesInfrastructure and Platform as a Service

Smarter Commerce Smarter Cities

Social BusinessBusiness Analyticsand Optimization

InfrastructurePlatform

Managementand Administration

Availability andPerformance

Security andCompliance

Usage andAccounting

Infrastructure as a Service Technologies

Platform as a Service Technologies

ApplicationLifecycle

ApplicationResources

ApplicationEnvironments

ApplicationManagement

Integration

Enterprise+IaaS

Consulting &Implementation

IBMSmartCloud FoundationPrivate and Hybrid Clouds

PaaSConsulting &

Implementation

BPaaS / SaaSConsulting &

Implementation

CloudStrategy

IBMSmartCloud SolutionsSoftware and Business Process as a Service

IaaS

PaaS

SaaS

BPaaS

Cloud Components Cloud Services

Consume cloud services over InternetHardware & software to architect and build

private or hybrid clouds

Consulting &Implementation

Services

Design my cloud

Portfolio

Securité Cloud d’Entreprise: un portefeuille complet

Enterprise Governance, Risk and Compliance ManagementGRC Platform (OpenPages) Risk Analytics (Algorithmics) Investigation Management (i2)

v13-02

Operational IT Security Domains and CapabilitiesPeople Data Applications Network Infrastructure Endpoint

Federated Identity Manager

Guardium Database Security AppScan Source Network

Intrusion PreventionEndpoint

Manager (BigFix)

Enterprise Single Sign-On

Guardium Vulnerability Mgt AppScan Dynamic NextGen Network

IPSMobile Device Management

Identity and Access Management Suite

Dynamic Data Masking

DataPower WebSecurity Gateway

SiteProtectorManagement System

Virtualization and Server Security

Privileged Identity Manager

Key Lifecycle Manager

Security Policy Manager

NetworkAnomaly Detection

Mainframe Security (zSecure, RACF)

Security Intelligence, Analytics, and Governance, Risk, and Compliance

QRadar SIEM QRadar Log Manager QRadar Risk Manager

IBM Security Portfolio

Démarche

Business Innovation WorkshopStrategyBusiness ModelRoute To MarketValue Proposition

Business Model Strategy

Operating Model

IAAS/PAAS/SAAS

Cloud Solutions

Cloud WorkshopCloud RoadmapCloud Computing Reference ArchitectureCloud Management, Integration & Dev ToolsTechnologies & Standard (Openstack, OSLC, TOSCA, …)Network & Security Framework

Business Case Target Operating ModelTransformation stepsFinancial objectivesBusiness Case

SAASPAASIAAS

Cloud Management tools, traditional/public/private IAAS transformation

Tools & Patterns adoption

Integration & Management

PAAS & DevOps adoption

SAAS adoptionApplication PortfolioOptimization

Development & Test

Workloads and Datas Platforms

RoadmapRoadmap

IMPLEMENTIMPLEMENT

Customer Value Proposition

Val

ue

Chai

n

ibm.com/cloud