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How global trends and delivery strategies are shaping the Latin American market. A presentation given to delegates attedning the NexTV Latin America Summit in June 2012.
Citation preview
Defining the OTT opportunity
How global trends and delivery strategies are
shaping the Latin American market
|Confidential © Copyright Amino Communications Ltd. All rights reserved
About Amino
� World leader in the IPTV set-top box and emerging hybrid/OTT market
� Global deployment experience with 850 customers in over 85 countries
� Customer base including tier 1/2/3 network operators
� Strong hospitality and enterprise market presence
� Growing “solutions” offering based around expert services and software
� Industry-leading integration eco-system plus Intel partnership
� Award-winning products
2
Presentation Overview
1. OTT content delivery mechanisms
2. OTT delivery models
3. Devices to deliver the models
4. Case studies
5. Conclusion
|Confidential © Copyright Amino Communications Ltd. All rights reserved
HTML5 Support
4
Multi Screens
HTML5 website (presenting layer)
Video / Application
Advantages
• AOL, Apple, Google, IBM, Microsoft, Mozilla, Nokia,
Opera… hundreds of vendors supports HTML5
• Apple and Google YouTube are driving the adoption of
HTML5
• HTML5 specifies a standard way to include video, audio
and graphic without using plug-in (Adobe Flash)
• HTML5 enable browsers to perform as an application
platform to deliver multi-screens IE9, Opera11, Chrome13, Safari5.1, Firefox 3.5
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Adaptive Bit Rate (ABR)
5
2Mbps
1Mbps
2 13
Segments Segments
1Mbps 2Mbps 1Mbps
Server side Client side
Open
Internet2 13
2 13
Advantages
• ABR delivers streaming content to consumers even in bandwidth limited network
• Streaming start-up/seeking can be initiated on the lowest bit rate before moving to a
higher bit rate (Faster)
• Less buffering, no disconnects, no playback stutter
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Enhanced IPTV (Managed IPTV + OTT Apps)
Consumer
Limited
content
Off-Air Feeds
Operator
Open
Internet
Managed
IP network
Headend
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Consumer
Simulcast IPTV Off-net
Consumer
Off-Air Feeds
OperatorOpen
Internet
Managed
IP network
Headend
Adaptive Bit Rate
Adaptive Bit Rate
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Open
Internet
Managed Service over Open Internet
Consumer
Off-Air Feeds
Operator
Head End
Adaptive Bit Rate
Adaptive Bit Rate
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Terrestrial / Cable / Satellite + OTT Video
Consumer
Limited
content
Off-Air Feeds
OperatorOpen
Internet
Adaptive Bit Rate
Adaptive Bit Rate
Operator portal
Terrestrial /
Cable / Satellite
Content
Content
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Open
Internet
Fixed Service Internet Video
Consumer
Hulu
Netflix YouTube
Skype
Video
Hardware vendor portal
Adaptive Bit Rate
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Open
Internet
Full Open Internet Video
Consumer
Content
Content
Content
Content
Off-Air
Feeds
Pay TV
Operator
Legacy
STB
Adaptive Bit Rate
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OTT Pay TV STB – A quality experience
12
Pay TV operator
• Request new features/apps
• Request prompt technical support
• Provide feedbacks
• Continuous payment
(Enabling operator to reinvent)
• Deliver the latest content
• Provide the latest user experience
• Provide quality of service
• Provide frequent software upgrades
|Confidential © Copyright Amino Communications Ltd. All rights reserved
OTT Pay TV STB service model
13
Pay TV operator platform
Pay TV operator portal
Subscription
VoDs
Content
Owners
Games &
Social
Broadcasters Free contents Niche contents
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Evolution of the STB – the home cloud
14
Home Cloud advantages:
• Freely distributed content around the home (without burdening operator network)
• Manage in home content and applications distribution using DLNA, UPnP and RUI
• Control in home connected device such as home automation or monitoring peripherals
Media Gateway
Home Cloud
TV + STBConnected TV PC
TabletMobile
1st TV-setPhotos
Videos
Apps
Music
Connected TV
Pay TV operator
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Media gateway business model
15
Multi-screen$
Service Level Agreement Media Gateway
Targeted advertising$
Storage
free
OTT
free
Customer loyalty
reduce churn
$
Apps Tenancy
$
Video Call
$
T-Commerce
$
Home Monitoring
$
Home Control
$
Gaming
$
App on Demand
$
Video on Demand
$
Quad-play package
$
Connecting your customers to the fully connected world
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Case study – Telecom Italia Cubovision
16
Apps On Demand
VoD
PGC/UGC
Gaming
Discovery Catch-up TV
Social TV
Media centre
DVB-TMulti Screens
Cubovision
Broadcast TV
DVR
OTT
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Conclusions
� HTML5 and Adaptive Bit Rate are essential to delivery OTT
multi-screens service
� Operator is able to take good control of OTT contents offering
through several deployed delivery models
� Pay TV OTT STB ensures operator to delivery a good quality and
feature rich OTT service
17