2. 2 Long ago: first Multi Media Message 3. 3 I would like to
send digital messages to others with big machines... ~1970: Email =
asynchronous fixed communication 4. 4 I would like send digital
messages to others with big mobile machines... 1992: SMS =
asynchronous mobile communication 5. 5 I would like have a
conversation with other numbers... 1996: Desktop IM = synchronous
fixed communication 6. 6 1999: Microsoft launches MSN... 7. 7 2000:
... and immediately calls for interoperability Gates urges
regulators to address instant messaging Gates advocated the need
for a standard for IM interoperability In the summer of 1999, the
software giant released its MSN Messenger Service with a feature
that let its members communicate with AOL's members. AOL promptly
blocked Microsoft and criticized the move as akin to "hacking" into
its network. The software giant defended its actions by saying it
was defending consumers' right to open communication. December 18,
2000 But that didnt happen... 8. 8 2003: eBuddy launches its Web
Messenger I want AIM, Yahoo and MSN! I cannot download anything I
am not allowed to install anything 9. 9 2007: eBuddy launches
Mobile IM client (J2ME) 10. 10 2009: Smartphones change the
ecosystem Using mostly T9 keyboards and text messages priced at
$0.11 more than 340 billion smses are send every month 11. 11 2009:
Smartphones change the ecosystem Imagine how many messages Ill send
when Ive a QWERTY keyboard Its nearly free Groups and multimedia
messaging is supported 12. 12 2011: Smartphones messengers are
hugely popular 13. 13 2012: Context aware messaging I would like to
type on a big keyboard with a big screen to send my mobile messages
14. 14 2012: Inter operabele smartphone messaging I would like to
have my messages delivered independent of which app my friend is
using 15. 15 2012: Operators start feeling the impact My operator
will charge for my favorite apps 16. 16 2012: Net neutrality, to be
or not to be? Do I really want net neutrality if it means that KPN
has to layoff 20K people? 17. 17 2012: Net neutrality, to be or not
to be? Get your app now at: www.ebuddyxms.com/dl eBuddy XMS 18. 18
19. 19 BACKUP 20. 20 2011: Multi-platform smartphone messengers
This is shown by the enormous success of messaging apps 21. 21 20
million active users/month 15 million active users/month 10 million
active users/month 25 million active users/month 30 million active
users/month New revenue source from paid iPhone app How did we end
up here and what is next? 1.75M series A funding by Lowland Capital
Rebranded to eBuddy Deals with top 20 media agencies 4M web users 5
patents filed 2004 eMessenger founded by 3 partners: Paulo Taylor
Jan-Joost Rueb Onno Bakker 2005 2006 Introduction eBuddy mobile IM
4M series B funding by Prime Technology Ventures SFO Office 45
billion messages processed in 2008 Reached 10 million J2ME
downloads 2008 Crunchies winner for Best International Company 50
FTE #1 downloaded IM application in leading app stores like Getjar,
Ovi and Apple App store Cash flow positive since Oct 09 2009 14M
users per month on web 19M users per month on mobile 230k new users
per day Mobile client downloaded 100M+ times 200M+ users in
database 90 FTE 17B messages processed per month Mashable Open Web
Award winner for Best Mobile App 2010 1M Mobile uniques The 7th
fastest rising search term globally (Google Zeitgeist 2007) London
Office 2007 eBuddy on Next Web Conference 22. 22 Web aggregated IM
Mobile aggregated IM XMS 23. 23 Then mobile data started to really
take off... I would like to use MSN on my mobile! owser 24. 24
2006: RIM joins the party But only for Blackberries 25. 25 NFC MPOP
Seamless device switching 2012? Near field communication overcomes
the physical and functional separation between devices? I would
like to type on a big screen to send my mobile messages 26. 26
2006: RIM launches Blackberry Messenger, operators bring in the
Trojan Horse for SMS I would like to send messages for free to
other blackberry BBM = synchronous mobile communication with no
actual presence (always online) But only with other blackberries...
New social graph Mobile IM = hybrid mobile communication Mobile IM
2.0 27. 27 Around 1965 I would like send digital messages to others
with big machines... First emails are sent Email = asynchronous
fixed communication Open network First (digital) social graph 28.
28 Meanwhile in the phone department: in 1992 the first I would
like send digital messages to others with big mobile machines...
SMS = asynchronous mobile communication with no actual presence
(always online) SMS= asynchronous mobile communication Open
network, only mobiles New social graph 29. 29 1999 Microsoft
launches MSN Messenger Desktop IM = synchronous fixed communication
with presence (online / offline) Desktop IM = synchronous fixed
communication Closed network New social graph 30. 30 BACKGROUND:
TRENDS IN THE IM MARKET In 2000 the first calls for
interoperability in the IM market appeared, by Microsoft.... Gates
urges regulators to address instant messaging Gates advocated the
need for a standard for IM interoperability In the summer of 1999,
the software giant released its MSN Messenger Service with a
feature that let its members communicate with AOL's members. AOL
promptly blocked Microsoft and criticized the move as akin to
"hacking" into its network. The software giant defended its actions
by saying it was defending consumers' right to open communication.
Source: news.cnet.com/2100-1023-250008.html#ixzz0yTPudhV6 December
18, 2000 But that didnt happen... 31. 31 In 2003, multiple IM
providers coexist I would like to communicate without installing or
downloading anything eBuddy launches browser-based IM aggregator
32. 32 Number (lowest = coolest) Take your friends on a disk
(because friends not tied to account...) 19XX: ICQ Desktop IM =
synchronous fixed communication I would like to communicate with
others who have also dialed up to the internet Closed network, New
social graph 33. 33 2006: Mobile data becomes more and more
available I would like to use MSN on my mobile! eBuddy launches
mobile IM application Mobile IM = synchronous mobile communication
with presence (online / offline) QWERTY vs T9 Mobile IM =
synchronous mobile communication Closed network 34. 34 iPhone
introduces threaded SMS messaging which decreases border between
SMS and IM blurs Operators are superhappy increased SMS traffic (at
first...) Unlimited data bundles make IM on phones very cheap
copmpared to SMS Push messaging brings down the barrier for....
Apps SMS+IM leads to
