Slides for Lecture 01 of 'Electronic Publishing on the Internet' for UniSA. In the slideshow I talk about why these final year undergraduates need to differentiate themselves from their colleagues/competitors, and how they can use social media to do so. Audio for this slideshow is avail from http://media.libsyn.com/media/leehopkins/EPI001-LeeHopkins-final-edit.mp3
Citation preview
1. YOU Social Networking Lee Hopkins EPI 01 3rd March 2009
2. of what you think you know about social networking and
social media is wrong
3. Your reputation is what Google says it is Allan Jenkins
Communication Analyst
4. 1 2 3 4 6 7 9
5. Brand YOU
6. !
7. Your Values ! What When Where With whom For how much
8. ! Your Values What WOULDNT you do?
9. ! Social Media Ethos Truth Trust Transparency
Accountability