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Bruce Falck
Director, Invite Media July 20, 2011
Bringing it Back to the User
“Display advertising can be a $200B
industry in 10 years.”
An Exciting Time for Display Advertising
$15.9B in 2014
$200B
$10.2B in 2010
Source: eMarketer, Nov. 20102
Eric Schmidt
Executive Chairman, Google
AdWeek
3
Millionsof publishers
Tens of Billionsof ad impressions per week
4
25-34
Years
Search
In-market
Social Offline
85%Of buyers use
audience data in
their media buys
efficiency
Leading to Greater Performance…
5
targeting
maximize
retargetingCPC
CPACPCTC
CTR volume
…But There’s More to Display than Clicks
6
happiness
users
transparency
involvementdelight
qualitylove
choice engagement
Audience and
Context
connect when it
matters
7
8
9
Audience AND Context
10
We see the average user…
…dozens of times
…in dozens of different contexts
Engaging Users in the Right Mindset
11
0.5%
1.5%
2.5%
3.5%
Click Z MediaPost Fast Company Tech Crunch
Engagement Rate
Audience and
Creative
connect with a
message that
matters
12
Display Ads Have Come a Long Way
13
First Display Ad
Today’s Display Ad
“Different Strokes for Different Folks”
14
Each Ad Perfected for Each Impression
15
• CTR: +651% increase• Transaction Volume: +230%• Earnings: +133%
Generic Ad Dynamic Ad
16
Bring it Back to the User
connect with a
message that
matters
connect when
it mattersExpect more
from display
than just
clicksAudience
and
Context
Audience
and
Creative
Thank You.
google.com/watchthisspace
17