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13GREEN Taxi’sBy,
Agenda Introduction to 13GREEN Taxi’s and the
company structure. Introduction to the product. Company strategy and targets. Company culture. Operating environments. Group development.
13GREEN taxi’s An upstart taxi firm that is
environmentally friendly. Provides luxury and general taxi
services. A unique business model
About us Our Vision is to provide a premier taxi
service which is environmentally and economically sustainable in an investor’s definition.
Our mission is to be a leader in the Taxi and luxury Taxi industry whilst offering an economically and environmentally service and service.
Our Business Structure
Board
CEO
R&D Customer Service Operations PR Sales Finance Marketing HRM
• The structure must align itself with the vision, mission and the strategy of the organization .
Tiers of service The service will depend of three tiers of
service to ensure that a larger socio-economic demographic of the society would be able to use the service.
The service will be divided into three tiers Luxury Hybrid Normal
Our Fleet The latest in hybrid vehicles Features-
• Five star fuel efficiency.
• Available for booking or normal taxi services.
Our Fleet Luxury vehicles for booking. Lets keep
it simple. If you dont like toyota camry we can use lexus.
Features-• On-board
internet.
• Fully stocked pantry and fridge
• Luxurious interior
• Mobile office
• Entertainment System
• Powered by Biodiesel
Our Fleet Normal vehicles for taxi operation. I
think we should remove normal vehicles
Features-• The backbone
of our operation.
• Provides exceptional service at an affordable price.
What makes us different
Our Business Model is unique. The normal taxi service will be the backbone of our
revenue stream as it will be at the same price points as competitors.
The vehicles in the normal service use petrol however, we have a carbon offset program to ensure that every tonne of carbon emitted by the vehicles would be offset by planting an equal amount of trees. We should do hybrid cars and planting trees can be included along with that. That will fit into culture as well. Also the cost of planting trees i assume incorporates time, money, coordination and so on which makes it a greater effort to do it.
Strategy What is strategic management
The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between organization and its environment so as to achieve organizations goals.
Vision, mission, competitive advantage.
External Assessment.
Internal Assessment.
Objectives, Initiatives and Goals.
Strategy
Levels Corporate level strategy - What business
we compete in Business level strategy – How do we
compete Functional level strategy – How do we
support the business level strategy.
Strategic plan
Begin taxi business with normal taxi services and carbon offset program
Add Hybrid vehicles to the fleet and start the booking features
Add luxury vehicles to the fleet
Our targets Besides the general Taxi operating, we
want to target environmentally aware customers, companies and groups. Targets could be: Green hotels where by we are there
main source of taxis for the patrons. Large corporations who want to lower
their carbon footprint.
External environment Society’s attitudes -
Our service needs to be exceptional to ensure that potential patrons would be willing to pay the premium for it.
Economic conditions – Current economic conditions are not
favorable for a large bank loan, however, with a strong business model and a large customer base willing to pay for a premium service, revenue streams would be high.
External environment Education and training conditions –
The education and training conditions today are good for taxi driver’s as more people are looking for a well earning job and more students are looking for ways to supplement their income.
Technological factors- Using a radio frequency for commercial purposes requires a
license from ACMA (Australian Communication Media Authority)
Legal-political factors – There are stringent regulations regarding drivers, vehicles
allowed, color schemes and the availability of a taxi license. Our service would have to follow these regulations to stay in business.
Culture
Our culture needs to reflect not only our vision and mission statement but society as a whole.o Embrace diversity in people.o Consider environmental consequences.o Equal opportunity.
To teach and grow our culture to all staff, Human Resources will implement our culture in the induction, training, programs and any other possible.
Culture Ways to encourage our culture
o Lead by example in management and industry.o Managers would be in line with the corporate
culture and be environmentally considerate in their actions.
o Recruiting applicants who are inline with their culture.
Ways to breed our environmentally friendly culture is to:
o Recycle eg paper, ink cartridges, biodegrable office supplies and other similar actions.
o Provide an allowance for workers who get to work without polluting i.e ride to work or walk.
Our team There are 6 members form diverse
backgrounds. Working as virtual team mostly using Facebook
and email for our communication. Although the communication is fast, it can create miscommunication at times because it is text based.
Weekly meetings and discussions are important to keep ourselves on the right path. Vision and mission can be lost if the team is not kept focused on the end goal.
Group Development Tuckman Group Development Model.
Forming: Meet and break the ice. Uncertainty is rife.
Storming: Differences in opinions on how to perform the task. Many disagreements and jostling for position.
Norming: Goals, objectives and norms are created and accepted.
Performing: Problems are being solved and tasks are being completed. Little disagreement arises.
Adjourning: When the project is complete or the team is no longer required they disband.
Our Group Development
Forming:o Our group was formed by location. We just joint
with those around us. It was not based on skills, experience and personality.
o We did not know each other which brought uncertainty, including where we might fit.
Storming:o Uncertainty over what the actual task was
caused problems.o Product choice raised many arguments and this
can be attributed in part to virtual communication over Facebook.
o Miscommunication due to language and cultural differences.
Our Group Development Norming:
o We began to form behaviours and communication norms. The understanding that disagreements are acceptable and arguments are not.
o Positions in the group had become accepted and allowed for greater structure.
o Who does what, how when and why is established and accepted.
o Performing: o Set tasks get completed on time.o Issues are resolved quickly, including
disagreements over the power point structure.o Adjourning: At the end of this presentation.
Diversity in our group Diversity is the differences and
similarities between individuals and groups.
Primary dimensions: Differences that are visible to others and are impossible or difficult for individuals to change.
Secondary: Characteristics that the individual has control over.
(Davidson P 2008)
Diversity in our group
Diversity similarities and differences in our group Similarities:
All are at University to gain an education. Relatively similar ages.
Differences: Country of origin, ethnicity and religion. Mental characteristics. Language. Culture and cultural norms. Communication styles. Work style and so on.
All these differences create different behaviors, expectations and norms.
Summary