13 2792 big-data_keynote_presentation_finalpass_05_d_v02

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Big Data at WorkSubtitle

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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3




Thoughts Things Processes





22×2011-2016

12.5Billion2020

1.3BillionToday

Smart Device Growth Data Production Increase


Use Data

12%

Executives who feel they understand the impact data

will have on their organizations

Produce Data


Improve What Exists Create New Possibilities




Run theBusiness



Change the Business


Run theBusinessOrganize data to do something specific

Change the BusinessTake data as-is to figure

out what it can do



ContinuousInnovationBig Data at Work


Relational

Streamingof Both

Non-Relational

Acquisition

Transaction Processing

On-Device Capture

Interaction Processing

Management

Data Warehousing

CachingEvent Processing

Low-Cost StorageProcessing

Analysis

ReportingDashboardingForecasting

Machine-LearningPredictive Modeling

Discovery

Evolve to a Unified Information Architecture


Big Data at Work


Get Fast Answers to New Questions

Create a Data Reservoir

Predict More,More Accurately

AccelerateData-Driven Action




340KActive data points in millions of vehicles

spread across multiple databases

Warranty AnalysisChange the Business

Warranty StrategiesRun the Business

Delphi Electronics and Safety



ExadataRelational Data

HadoopNon-Relational Data

FlexibleData Model




$132M

Incremental Revenue in 2012

Increase in Conversions

30%

Increase in Satisfaction

30%

Big Data Farm

MachineLearning Algorithms


Dell Computers Inc.

Offline Customer Data

Social Media

Website


EmailCorrespondence

SocialMedia

TechnicalServices and Sales

Real-Time Decisions MachineLearning Algorithms


Potential New Data

Dell Computers Inc.




Necessary data that could be pulled from their source systems

16Different nightly extracts,resulting in multiple data marts

15%

Large, Full-Service Bank


Gained fromBig Data at Work

OneReservoir to be accessed at any time

85%



Exadata+

Oracle Database

Data Reservoir

Big Data Appliance+

Hadoop



Accelerate Data-Driven Action


Internal/ExternalNon-RelationalData variables tracked for each customer

Major European Bank

Wanted to deliver location-based service


BUYNOW

Relational

Non-Relational

Major European Bank

Data Filter Processed Data





AccelerateData-Driven Action


Big Data at Work

Tightest Integration of Big Data into Business Analytics

Big Data Discovery in Weeks Not Months

Predictive Analytics For All Big Data Environments

Best Price/Performance Big Data Platform

Fastest Connection Between Big Data Analytical Environments


Electricity at Work Big Data at Work

Electric Car Smart Grid




Technology

13 2792 big-data_keynote_presentation_finalpass_05_d_v02