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This presentation demonstrates how understanding and using certain psychology principles can impact on the amount of conversion taking place when traffic visits your site.
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12 Examples of How You Can Increase Conversions by Understanding PsychologyA4U Expo 2012
http://twitter.com/kelvinnewman
Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
OrganiserBrightonSEO
The Free SEO Conference
Co-FounderClockwork Talent
Decent Digital Recruitment
In CRO, there are no rules, only findings
but some findings arepretty predictable
Text
Social Proof
roblawton
Tendency of people assume the actions of others reflect correct behaviour for a given situation
How can I convince my visitors they’re not the only person making this choice?
TextScarcity and Loss Aversion
Text
Loss Aversion
Images_of_Money
The disutility of giving up an object is greater than the utility associated with acquiring it
How can I make my visitors think they’d be losing something if they don’t buy?
Text
Anchoring
Alex Bellink
Tendency to rely too heavily, or "anchor," on a past reference or on one trait or piece of information when making decisions
How can I reference an ‘anchor’ that influences visitors to my site?
The slides will be on
slideshare.net/kelvinnewman
You can also follow me on Twitter
twitter.com/kelvinnewman
fin.
![Using Simple Psychology to Increase Conversions [Infographic]](https://img.dokumen.tips/doc/110x75/53f9e3f98d7f72b82e8b4c91/using-simple-psychology-to-increase-conversions-infographic.jpg)
