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SEO 201: Advanced SEOOffsite Strategies That Will Blow Your SEO Mind11NTCseo
Eric WernerBill Slawski
Dottie Hodges
Session EvaluationEach entry via text or web is a chance to win
great NTEN prizes throughout the day!
Session Evaluations Powered By:
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to 69866.
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22
Today’s Topics:
Who’s in the room?Importance of OFF-SITE FactorsRanking FactorsIntrigueA Nonprofit Success StoryBeing FoundBeing SocialBeing ResponsiveBeing YourselfQ&A
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In the room:
Orgs versus consultants?
For onsite have you done your:- Keyword Research?- Unique
titles/headings/descriptions?- Site arch/navigation/content?
Verified your organization with Google maps?
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SEO 201: Advanced SEO - Secret Offsite Strategies That'll Blow Your
SEO Mind
Eric Werner404-754-5694www.AtlantaClickAdvisor.comeric.werner@atlantaclickadvisor.com
Bill SlawskiSEO by the Seawww.seobythesea.com
Panelists:
Dottie [email protected]
Moderated by:
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Importance of OFF-SITE Factors
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Why Off-Site is Important
• Link is important independent of SEO• Roots of web marketing
More pathways to your website!
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Why Off-Site is Important
• Missing key to improving rankings• More qualified traffic• Perceived authority improves with social
proof• Forces attention to content strategy
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Top 5 Ranking Factors
• Keyword Anchor Text from External Links• External Link Popularity• Diversity of Link Sources• Keyword Use in the Title Tag• Trustworthiness of the Domain
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Top Ranking Factors
Data: SEOMOZ.org
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Intrigue
Why would they do it?
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A Typical Non-Profit SEO Story
Already have links to home page
On-Site factors correct
SO: What are we doing wrong!?12
A Typical Non-Profit SEO Story
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What People Are Doing Wrong?
No links to internal pages
No links with Anchor Text
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Anchor Text Done Right
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Evaluating Link Value
$• Source Domain• Source Page• Context vs. Sidebar/Footer• How many links on the page• siteexplorer.search.yahoo.com• www.seoquake.com
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Gain Links
• Request Links• Attract Links• Purchase Links• Encourage Links• Build Relationships• Internal Links
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Link Building Ideas for Nonprofits
• Scholarships• Stakeholders• Board member websites• Coalitions• Constituent blogs/sites• Who built your site• Links or testimonials• Find relevant sites and ask• Call them• Offer them a t-shirt
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Being Found
• Google Maps• Yahoo! Local• Bing Maps• Facebook Place Page• Telecom Directories• Review Sites• Local Directories
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“Business” Directories• http://www.localeze.com/• http://www.superpages.com/• http://www.yellowbook.com/• http://www.yellowpages.com/• http://www.yelp.com/• http://www.citysearch.com/• http://www.merchantcircle.com/• http://www.insiderpages.com/• http://citysquares.com/• http://www.kudzu.com/• http://www.hotfrog.com/• http://www.yellowbot.com/• http://www.local.com/
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Local Search Help
• Be consistent in how your location information is formatted everywhere
• Search for old address information on the Web and update to new addresses
• Mentions of your organization w/location information is as important to local search as links are to web search
• Think about what terms people are using to find you when choosing categories
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Being Social
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• It’s not all about you• It’s about your audience• Think about those you provide services to• Think about online volunteers• Think about potential donors• Give them an insight into what you’re doing• Make it easy for them to find you• Make it easy for them to Interact with you
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– Tell people what you have (spam)
– Tell people what you want (recipes)
– Make it easy for them to find you
– Make it easy for them to help you
– Thank people
Being Responsive
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Being Yourself: Individuals Within Organizations
• Encourage members of your staff to be active on the Web, including places like LinkedIn and other professional networks
• Encourage and make it easy for volunteers to post tweets, blog posts, videos, and more of events and initiatives and share them
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Session EvaluationEach entry via text or web is a chance to win
great NTEN prizes throughout the day!
Session Evaluations Powered By:
TEXTText 11NTCseo
to 69866.
ONLINEUse 11NTCseo
at http://nten.org/ntc/eval
