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08.04.2023 Social Media for Good – www.sm4good.com 1
SOCIAL MEDIA AND RESILIENCE
#sm4res
08.04.2023 2Social Media for Good – www.sm4good.com
Resilience – IFRC definition
The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects.
08.04.2023 3Social Media for Good – www.sm4good.com
Resilience – IFRC definition
The ability of individuals, communities, organisations, or countries exposed to disasters and crises and underlying vulnerabilities to: anticipate, reduce the impact of, cope with and recover from the effects of adversity without compromising their long-term prospects.
08.04.2023 4Social Media for Good – www.sm4good.com
Resilience – IFRC definition
Ability
AnticipateReduce the impactCope withRecover
08.04.2023 5Social Media for Good – www.sm4good.com
Resilience – IFRC definition
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery
08.04.2023 Social Media for Good – www.sm4good.com 6
WHAT IS SOCIAL MEDIA?
08.04.2023 7Social Media for Good – www.sm4good.com
What is Social Media?
“Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.” - tvb.org
“Social media is like going to a large party. Put on your best outfit, try to be entertaining, don't put own foot in mouth” - @srufo
08.04.2023 8Social Media for Good – www.sm4good.com
What are Social Media Platforms?
Online services, websites and mobile phone apps through which people can communicate publicly.
Facebook Twitter YouTube Blogs Pinterest Instagram Flickr …..
1,000s of differentplatforms – allbased on the sameideas.
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Traditional communication = one person is talking to many people
Photo: Andrew Allio on Flickr
Photo: Susy Morris on Flickr
Traditional communication =neatly bottled and presented
Photo: Groovnick on Flickr
Social Media = being a participant in a conversation
We have moved from this model …
Source http://www.hypergene.net/wemedia/
… to this model of communication
Source http://www.hypergene.net/wemedia/
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Social media is networking!
The bigger and better your network is, the easier it is to spread your information.
Interesting people will only connect with you if you have something interesting to say.
Don’t be boring – be relevant!Photo: Patrick Hosely on Flickr
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This is not a question
of tools, but of
having a social mindset!
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My first exposure to „social media“
1989: Experienced the fall of the
Berlin Wall via BBSPhoto: Gavin Steward
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Community based communication
Photo: Gavin Steward
User generated stories written by people in Berlin and posted to Bulletin Board Systems more interesting than traditional media.
2.7 billion people are using the
internet
Source: ITU
32 % of the population
in Asia is
online
Source: ITU
Asia is home to
50 % of all
social media users
Source: ITU
08.04.2023 21Social Media for Good – www.sm4good.com
Internet-use is increasingly mobile
Photo: Dave Lawler on Flickr
08.04.2023 22Social Media for Good – www.sm4good.com
On mobile phones ...
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Photo: Toujour Passages on Flickr
… through mobile data networks.
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6.8 billion mobile phone subscriptions!
Source: ITU; Photo: Lirneasia on Flickr
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If you think you are still in control, your audience has probably already moved on.
Photo: Joseph Kesisoglou on Flickr
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What are people doing online? Facebook: 1.1 billion visitors/month
• 300 million photos uploaded/day YouTube: 1 billion visitors/month QQ: 700 million visitors/month Twitter: 300 million visitors/month
• 175 million tweets are sent/day Google+: 340 million/month WeChat (app): 320 million/month Instagram (app): 40 million photos/day
Sources: Buzzfeed / The Cultureist / Global Web Index
People like to talk – and they like to talk with us
We need to make sure that we are there to listen and to respond
Photo: Groovnick on Flickr
We need to be respectful …
… else nobodywill want tolisten to us any longer.
Photo: Fulvio Cavagnini
08.04.2023 32Social Media for Good – www.sm4good.com
In 2013, 122 services where removed from the graphic and 113 new were added
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Exercise
Put a sticker with your National Society Logo in each column under the right answer
The first set of questions are about your country, the second set is about your NS
Take some time to look at the board and find colleagues who are similar to you
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SOCIAL MEDIA AND RESILIENCE?
Photo: John Larsson on Flickr
08.04.2023 35Social Media for Good – www.sm4good.com
Reminder: Resilience
Ability -> capacity building/infrastructure
Anticipate -> disaster preparedness
Reduce the impact -> Preparedness/response
Cope with -> Preparedness/response
Recover -> Recovery
08.04.2023 36Social Media for Good – www.sm4good.com
Resilience and Social Media
Ability: What do you need to know to use social media effectively?
Anticipate: How can it help you prepare for disasters better?
Reduce the impact: How can you use social media to improve disaster response?
Cope with and recover: How can it help the affected population deal with the situation?
08.04.2023 37Social Media for Good – www.sm4good.com
Social media can encourageslife-saving actions
Source: American Red Cross
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Social Media and Resilience
Social media can help make your message
more powerful by spreading it faster and wider and getting people
more interested. Interested people are more likely to pay
attention to what you are saying.
But: Social media cannot replace your existing activities.
08.04.2023 39Social Media for Good – www.sm4good.com
Thank you!
Timo LügeSocial Media for [email protected]: @timolue
