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Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case study. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The panel will take place across a mixed-reality framework, to illustrate the process and feeling of a cross-platform/mixed reality event.Takeaways:1. Why would one use more than one platform and what platform would one choose for an online event?2. How can event organizers manage multiple backchannels and still hold space in the real life room?3. How can you make platforms talk to each other via feeds?
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Crossplatform Events that Rock
Susan Tenby, Online Community Director
Megan Keane, Online Community Manager
Nonprofit Commons Volunteer ConsultantsEvonne Heyning, Interactive ProducerRandi Kopp, Social Media Consultant
Jessica Dally & Layal RabatCommunity Asst & Inworld
Correspondents
#10NTC
Crossplatform Events that Rock
Susan Tenby, Online Community Director
Avoid the Junk: How to Get Quality Used Computers Conference Call: 866-740-1260 Access Code: 6339392
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full
potential
COMMUNITY ENGAGEMENT
TechSoupGlobal hasreached over83,000nonprofit organizationsthrough these keycommunityendeavors
Avoid the Junk: How to Get Quality Used Computers Conference Call: 866-740-1260 Access Code: 6339392
100,000 organizations have received product donations 400,000 unique monthly visitors190 countries of origin of visitors25% of overall traffic to TechSoup from outside U.S. (FY08 only)115,000 monthly TechSoup online forum visitor sessions (FY08 only)
IMPACT
Since TechSoup Global was founded in 1987 it has served 83,000 NPOs.Every month there are 400,000 visitors to our website from 190 countries.
$1.8 billion retail value of technology product donations distributed $1.1 billion in potential savings for NGOs4 million technology products distributed 37 product donor partners45 Net Tuesday cities in 16 countries worldwide155,000 documents downloaded
REACH
Avoid the Junk: How to Get Quality Used Computers Conference Call: 866-740-1260 Access Code: 6339392
TechSoup Global has established an extensive partner network in 32 countriesVisitors from 72 countries have visited ourBlog & Nonprofit Commons in Second Life
AustraliaBelgium Botswana
BrazilBulgariaCanada
Chile CroatiaFrance
Germany Hong Kong
HungaryIndia
IrelandJapan Kenya
Luxembourg MacauMexico
Netherlands New Zealand
Poland RomaniaRussia
SlovakiaSlovenia
South AfricaSpain
TaiwanUnited Kingdom
United States
CAMPAIGNDESIGN
#10NTC
Hashtags help in tracking campaigns and events across
media streams
DIGITAL STORYTELLING
#TSDIGS Digital Storytelling
Megan Keane, Online Community Manager
Multitasking Channels for Chat
TwitterFacebookSecond LifeLinkedInYouTubeFlickrEmailForumsChatSkype
VIDEO
The TSDIGS Challenge: Video story in 60 seconds or 5-panel photo story
Nonprofit Commons
Twitter @NPSLNonprofits in Second Life: Collaborative Twitter Stream
Twitter @TechSoup
Nonprofit Commons in Second Life: Virtual Communities
MIXEDREALITY
Being in two Being in two places at once places at once
is possible is possible with mixed with mixed
realityreality
Evonne Heyning, Interactive Producer
STREAMING
Streaming into Mixed Reality
Blending live content: audio, video, chat with virtual events so
that participation is made possible in multiple places
Mixed Reality includes a mix of virtual world engagement and live
participation
Upload content to web
Watch & PresentAcross
Channels
Producing Crossplatform Events
Tools of the Trade
Quicktime Broadcaster: Video streaming softwareSoundflower: Combines audio inputs for streamingAudio Hijack: Takes audio from any application (i.e. Skype)Nicecast: Audio broadcasting software for MACWirecast: Audio and video broadcasting & ripping toolsSkype: For audio conferencing, video one on one meetingsSecond Life: 3D and remote collaboration as embodied avatarsReadyTalk: Webinars and conferencing tools for web broadcastAdobe Connect: Useful web conferencing solution for integrationMicrosoft Silverlight: Streaming software solutions for PC
WEBINARS
Regular webinars unite ReadyTalk and virtual access with dynamic presentations from anywhere
Tips for Success
Assign two people to every channel you plan to participate in during your crossplatform event
Monitor conversations across multiple channels through hashtags and listening tools
Plan for a backup method whenever providing live streaming content: audio, video or bandwidth may fail at any time
SOCIALMEDIA
STRATEGY
Randi Kopp, Social Media Consultant
Financial Times/Justmeans
Social Innovation Awards Contest
*Citizen’s Choice*
Managing a Cross-Platform Social
Media Campaign
Case Study in Social Media
Crossplatform Supporters
Know Your Audience - Who and Where They Are
Have a Strategy Already in Place
CONVERSATIONAPPRECIATION
Third Party Applications Make Deployment & Tracking Easier
Social Media ENGAGEMENT Campaign Strategy
Crossplatform Dialog - The Conversation
Ask for help (votingand sharing).Ask for help (votingand sharing).
Give them reasons.Give them reasons.
Keep them interested:•Excite•Incite•Encourage
Keep them interested:•Excite•Incite•Encourage
And most of all…And most of all…
Crossplatform Wrap-Up
INTEGRATION
#10NTC
Call In Text Online
Call 404.939.4909
Enter Code 206Text 206 to 69866 Visit nten.org/ntc-eval
Enter Code 206
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Crossplatform Events that Rock Evaluation Code: 206
How Was This Session?
ContactSusan Tenby @suzboop
Megan Keane @penguinasanaEvonne Heyning
@amorationRandi Kopp @dustyartaud
@TECHSOUP @NPSL
